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Get Rich With Your Own Informercial

Updated on April 12, 2011
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Keith Schroeder writes The Wealthy Accountant blog with 30 years experience in the tax field. He is the tax adviser of Mr. Money Mustache.

If you ever dreamed of making piles of money with an infomercial, you are in luck. With a proper game plan, you can build a successful money-making machine that rivals the greats in the industry like Tony Robbins and Kevin Trudeau. You can get rich with your own infomercial by following the plan outlined in this article.

We will discuss production of the infomercial, the product or service, the market test, and the full scale rollout. We will conclude with a discussion on the amount of money you can make with different types of infomercials.

A succesful infomercial is based on a solid business plan, not luck. The information in this article is based upon previous sucessful infomercial productions.

PRODUCT OR SERVICE

The first step is to decide which product or service to offer and how it will be sold. You can sell your product or service in two ways:

  • Directly from the infomercial, and
  • By having people attend a seminar and selling there.

The days of driving people to seminars from infomercials ended with Charles Givens. The seminar model is difficult pull off and more expensive than the direct sale model. The seminar model also requires the potential client to take two steps before buying: attend the seminar from an infomercial invitation and buy at the seminar. The only benefit the seminar model has is that the additional hype can be used to charge higher prices and sell added services and products while the customer is hyped.

The direct sell generates revenue faster. A higher number of sales generate a larger database of customers to sell to again later. As soon as the infomercial hits the airwaves, orders with accompanying revenues should be realized.

PRODUCTION OF THE INFOMERCIAL

Once you determined the product or service you will provide, it is time to produce the infomercial. There are companies on the internet that have pre-made infomercials available at low cost and quick start up. You can review the library of infomercials at several companies to determine the product or service you want to provide.

Local television stations and cable companies frequently produce infomercials. Private production companies are another choice.

Premade infomercials are the cheapest at $500 and up. TV stations, cable companies, and private producers will start over $1,000 and in many cases, well beyond $10,000. For the beginner, a pre-made infomercial may fit the budget better. The production of a pre-made may be of higher quality, but will lack some of the personal touches you might want.

TEST MARKET

An infomercial production is a minor cost compared to the airing cost. It is best to test in a small market where initial costs are low and where you can gauge the performance of the infomercial. You can tweak the production to test demand with different parameters.

You should expect to see a few orders in the first airing. With each additional airing, a growing number of orders should come in. If your orders don’t grow, you need to tweak the production. Offering a money-back guarantee is a must. A free gift is also highly recommended. People love a deal and without it may not even consider a product or service they really want.

Even in a small market, it can cost $500 or more per airing. Starting small allows you to preserve capital as you learn the process of what works and doesn’t.

THE ROLLOUT

Once all the kinks are worked out and significant orders come in with each airing, it is time to start the rollout process. The rollout should expand from the market you tested in. rolling out with additional small markets allows time to see if the results are repeatable in other markets.

Once several small markets are producing, the revenue should be sufficient to cover the costs of airing in large markets. The original outlay of capital should start returning to you, the owner, at this point. The rollout is a self-supporting action. You can keep airing your production until orders decline to an unacceptable level.

PROFITS

The most pleasant part of the process is counting profits. If the small markets test works, you can realize thousands in profit. The initial stages of the rollout can yield fast rising profits that surpass $10,000 per week. During the height of the full scale, national rollout, profits can reach into the six figures and higher. The most successful products with long life cycles generate millions and tens of millions in profits for the producer.

The infomercial is not for the faint of heart. The investment is significant for most people. Other considerations like order fulfillment need to be handled. A successful product rollout contains many challenges. Consideration toward partnering with a firm with experience can also smooth the process. Most businesspeople have no experience managing thousands of orders in a week. It takes a team effort, with owner, Production Company, broadcasting, manufacturer of the product, and fulfillment company working together seamlessly.

You can get rich with your own infomercial if you plan accordingly. By taking small, careful steps, you can preserve capital for multiple attempts. If one product does not work, you may have the resources to try another until you find the winning combination. A steady, thought out approach offers the greatest chance at success. Bookmark and link this article for future reference. You are also encouraged to share your experiences in the comment section below.

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