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Google Trust Is Different to Page Rank

Updated on January 16, 2011

Need High Google Trust Backlinks?

The This is Freelance article directory is a new site which is styled on producing high quality content for a high Google Trust source of backlinks.

What is Google Trust?

Google Trust is not a specific value, it is more a name for a collection of variables used by Google to determine the quality of a site. What actually constitutes Google Trust is still relatively unknown, as is most of the Google Alogrythm. However there are some common sense factors which can help you get on Googles good side.Most of these factors we have known about for years, and Google Trust is really just a shorthand way of referring to the trust Google places in your site based on the variables in it's algorythm.

Google Trust is probably not a term used by Google itself, it is however often used by SEO specialists to describe whether a site is viewed positively or negatively in Google's eyes.

Unlike Page Rank (Which was a numerical value based solely on the measurement of backlinks) Google Trust is not a number output from a formula, instead it describes Google's perception of your site.

For Example

High Google Trust

  • High Quality Backlinks (From sites with a high level of Google Trust)
  • High Quality Outbound Links
  • Accessibility
  • Privacy Policy/TOS
  • Contact Information
  • Physical Address which matches Google Local (Currently debated)
  • Quality Content
  • No Black Hat

And so on and so forth. Nearly all of these you have probably heard of before, and so you should have, because Google Trust is simply an all encompasing term for Google seeing your website, and seeing that it is good.

Google Trust
Google Trust

How Do I Increase Google Trust

You can increase your Google Trust in several ways, the most popular of which is still backlinking. The trick is to find sites which also have a high Google Trust. The hard part of this trick is that since there is no Google Trust numerical value, no Google Trust Rank, you have to look at the sites yourself, and ask yourself how high quality you really think they are.

Google Trust might not be a real value, but if you focus on building quality rather than quantity, you will definitely see the benefits, and that is because in Google's eyes you are more trustworthy.

Why Does Google Trust Affect Me?

Google Trust affects everybody, Since the demise of Page Rank, Google has been actively seeking higher quality sites over sites that have spammed backlinks.  Every single factor that Google has put in to it's algorythm affects how they view the quality of your site. This means that every little way you can improve how Google views the Trust of your site, increases the rankings in the search engines!

What do you think about Google Trust

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    • ocbill profile image

      ocbill 6 years ago from hopefully somewhere peaceful and nice

      "We are all at the mercy of Google when it comes to search engine marketing." Yeah, they are not a monopoly. I think their whole scheme of tying in phones, maps, analytics, adwords and search will prove hard to overthrow. They make Microsoft seem like a baby in comparison. But with technology there always seems to be a angle to dominate a segment.

    • networkandy profile image

      networkandy 6 years ago from Connecticut

      We are all at the mercy of Google when it comes to search engine marketing. I am impatient because I want to see results fast. I think that people should know the rules and then make their own rules around those rules.

      At least that is what I do

      This is a really good hub. Things like this are important to know

    • GmaGoldie profile image

      Kelly Kline Burnett 6 years ago from Madison, Wisconsin


      Important information. I learned allot. I must ask - what is "no black hat". Also, can you give an example of the Google description the site verses the page rank?

    • profile image

      Martyv25 6 years ago

      Great hub, good to know.

    • Peter Dickinson profile image

      Peter Dickinson 6 years ago from South East Asia

      Thank you. Interesting to look at the values from another angle.

    • profile image

      TopUniverse 6 years ago

      Interesting hub about google trust. So it is clear that page rank has little value for the sites which has higher google trust.