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Google Trust Is Different to Page Rank

Updated on January 16, 2011

Need High Google Trust Backlinks?

The This is Freelance article directory is a new site which is styled on producing high quality content for a high Google Trust source of backlinks.

What is Google Trust?

Google Trust is not a specific value, it is more a name for a collection of variables used by Google to determine the quality of a site. What actually constitutes Google Trust is still relatively unknown, as is most of the Google Alogrythm. However there are some common sense factors which can help you get on Googles good side.Most of these factors we have known about for years, and Google Trust is really just a shorthand way of referring to the trust Google places in your site based on the variables in it's algorythm.

Google Trust is probably not a term used by Google itself, it is however often used by SEO specialists to describe whether a site is viewed positively or negatively in Google's eyes.

Unlike Page Rank (Which was a numerical value based solely on the measurement of backlinks) Google Trust is not a number output from a formula, instead it describes Google's perception of your site.

For Example

High Google Trust

  • High Quality Backlinks (From sites with a high level of Google Trust)
  • High Quality Outbound Links
  • Accessibility
  • Privacy Policy/TOS
  • Contact Information
  • Physical Address which matches Google Local (Currently debated)
  • Quality Content
  • No Black Hat

And so on and so forth. Nearly all of these you have probably heard of before, and so you should have, because Google Trust is simply an all encompasing term for Google seeing your website, and seeing that it is good.

Google Trust
Google Trust

How Do I Increase Google Trust

You can increase your Google Trust in several ways, the most popular of which is still backlinking. The trick is to find sites which also have a high Google Trust. The hard part of this trick is that since there is no Google Trust numerical value, no Google Trust Rank, you have to look at the sites yourself, and ask yourself how high quality you really think they are.

Google Trust might not be a real value, but if you focus on building quality rather than quantity, you will definitely see the benefits, and that is because in Google's eyes you are more trustworthy.

Why Does Google Trust Affect Me?

Google Trust affects everybody, Since the demise of Page Rank, Google has been actively seeking higher quality sites over sites that have spammed backlinks.  Every single factor that Google has put in to it's algorythm affects how they view the quality of your site. This means that every little way you can improve how Google views the Trust of your site, increases the rankings in the search engines!

What do you think about Google Trust

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