Growing Your Small Business the Smart Way: 4 Mistakes to Avoid When Blogging for Your Small Business

By maintaining a blog, you can gain your business the amount of exposure in an hour that conventional advertising such as billboards and posters will not be able to in weeks and months of promotion.

The power of the web allows you to put your business, even if it is a one man (or one woman) show in front of potentially billions of people.

And all you need is a computer and an internet connection to achieve this.

What Is A Blog And Why It Is A Necessary Marketing Tool For My Small Business

A blog can be anything you what it to be.

Stories that connect with potential customers in a personal way. Informative posts that help or educate others.

A record of daily business activities.

The list of ways that you can utilize a blog to engage and intrigue your audience is truly limitless.

No matter how you use it, a blog is a very effective way of increasing your brand awareness as well as increasing site traffic. The more you can engage with reader on your blog, the higher the chances of him purchasing the product or service your business is offering for sale.

So do you just start writing or do you require some technique to blog in a way that gets favorable results?

Short answer: It most definitely does take skill and technique to get it right.

Long answer: As much as you have been told that growing your business takes visibility, visibility can sometimes spell doom for your business if your content creation skills are not up to par. For readers to take your business seriously, you need to employ techniques that hook then reel in those readers.

Luckily, I’ve got your back.

Below, I have complied 4 mistakes novice small business bloggers make and how you can avoid them.

1. Being Inconsistent

Blogging can seem tedious, particularly to people who do not have a natural talent for it. Of course, you may be tempted to avoid blogging if that is you. Resist the urge! For your blog to be successful, commitment is involved. If you are not able to complete the task yourself, then employing the services a great copywriter may be a viable option for you.

2. Huge Blocks Of Text

We have all been confronted by a very long and daunting paragraph on one website or another, and of course, the natural instinct is to click away. Do not make the same mistake on your small business blog. Create a reader-friendly blog by ensuring that your sentences are short and precise. Another point to note is that most people do not read websites word for word. Thank short attention spans for that. Therefore, you need to catch that attention while you have it with keywords that are strategically placed and not hidden in a huge block of text.

3. Not Creating Blog Posts That Are Search Engine Optimized

The aim of blogging for your small business is to raise the web traffic to your site as well as generating leads. The use of Search Engine Optimization (SEO) allows popular search engines like Google and Bing to find your website and therefore, put it in front of an audience that will be interested in what you are blogging. Without the use of this technique, you run the risk of your website, and your small business, being invisible in the digital space.

4. Not Using The Right Images

Your blog should look as appealing as is it reads. Human beings are visual creatures but sometime images can be overwhelming. Littering your blog with too many images or the images that do not gel with the content you produce can be as detrimental as not putting enough images on your blog.

I hope that this post was helpful and gained you insight into making a success out of your small business blog. If you would like some more tips, be sure to leave a comment below.