ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How Advertising is Robbing Your Soul

Updated on November 1, 2013

When Things Trump People

When one begins giving more importance to things than to people, the person is in a dangerous state-of-mind. One in which dehumanization and the loss of self-identity is imminent.

My Credentials

I am a copywriter in a fairly well known ad agency. You can be sure that as a result of my designation and the organization I work for, I know quite well what I'm discussing here.

Yours truly, a worker of the devil. Not ignorant, and looking for liberation.
Yours truly, a worker of the devil. Not ignorant, and looking for liberation.

My Job

As a copywriter, my job every day is to write lines for my agency's clients. I write lines for all sorts of things. I write copy for ads that appear in newspapers and magazines, and for bulk e-mail, and for brochures and websites, and for product boxes. I write lines for a tech startup, and for a struggling underwear brand. I write the copy that appears on sweet boxes, and the copy that appears on event invitations.

I listen to briefs and work on them. Often, the brief itself evolves as the ad campaign takes a definite shape.

I proofread my and other people's lines, and ensure that no errors are present.

I work with a bunch of fairly talented designers who are capable of making abstract concepts appear really alluring and attractive in concrete reality.

I am well-placed to observe the impact of advertising on people, because that knowledge is critical to my success at my job

The Impact of Advertising

Advertising is making people more dissatisfied and unhappy with their lives. The father of modern advertising, David Ogilvy once famously wrote, "Our job is to make women unhappy with what they have".

As a copywriter, it is my job to come up with lines that will make people want to buy my client's product, even if they have no use for it, and even if it is, in reality, an absolute waste of time. Its called 'increasing sales'.

Slavery in the Advertising Industry

I don't know if you are aware, but it is a pretty well-known fact that an advertising job entails being on your toes pretty much every day of the week, and at all times. The client is king.

Many of the public holidays that most people take for granted are an extreme rarity to ad professionals. Without a doubt, personal life takes a big hit when one is in advertising. Forget ever being able to find the time to go on a date, or even visit the doctor for a checkup for that matter.

The Devil's Workers

I feel as though I am contributing to the general degradation on the world. I am writing copy for clients who grow as you shrink, becoming richer as they pry every penny that you struggle to hold on to in an inflationary world.

I write copy for multinationals who grab land from poor farmers and who destroy thousands of square kilometres of forest land each year. I write copy for their corporate social responsibility initiatives that are a mere eyewash. I am supposed to elevate these corrupt companies in your eyes when I'd rather they were forced to shut shop so that humanity would be able to live in peace.

Is this really the true face of advertising?
Is this really the true face of advertising? | Source

Promoting False Values

Advertising, by virtue of its ability to reach a large segment of society, changes perceptions. Sadly, in the present day, all it is doing is promoting a meaningless consumerism. It pushes the message that one must fit into a certain mould in order to be a person of substance. It gives the message that you are not good or valuable as you are.

A Whole Lot of Noise

In the present day, pretty much every single person in a city or big town is being assailed with an advertising message every few seconds. Wherever you turn, whether you realize it or not, there is an ad looking back at you.

We are becoming immune to ads. This is our body's attempt at trying to establish some sense of peace and equanimity in our lives.

Advertisements, advertisements everywhere! Can I please have some peace?
Advertisements, advertisements everywhere! Can I please have some peace? | Source

What do you think of advertising?

See results

Use the comments section to let me know, as clearly as possible,what your thoughts on advertising are, and if you think if it deserves any thought at all.


    0 of 8192 characters used
    Post Comment

    • rohanfelix profile imageAUTHOR

      Rohan Rinaldo Felix 

      5 years ago from Chennai, India

      Thank you! I am on Odesk but I haven't found work there... And I can proofread your work if you want :)

    • Angelme566 profile image


      5 years ago

      Happy Diwali to you and your whole family.

    • Angelme566 profile image


      5 years ago

      A brilliant writer ! Can you proofread my work also ? Joke ! Are you working in Odesk also ? Too personal ..


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)