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How Do I Choose A Unique Fun Name For My Home Business?

Updated on July 30, 2014

Choosing the perfect name for your new business can seem harder than all the hands on work of setting up shop. The name you choose will be on everything related to your business from cards through to social media pages and maybe even a website. As the first thing many people will see, it's important that it both reflects what you do and is easy to remember. Here are some tips on picking that a business name that makes a good fit for your new business.

A Name That Stands Above The Crowd

Unique and Memorable - Plays on words, feel good names or something that is easy to remember. Look for homonyms (two words that sound the same but have different meanings) to add a bit of fun to the name.

Keep It Short - Try to keep business names at three words or less, so they're easy to remember, easy to say and if you build a website, have a short domain name.

Avoid The Common Words - Some words are so overused that nearly every second business uses them. Type a word into Facebook or Google and see how many other businesses have names along the same lines. Examples of overused words include boutique, accessories, designs, handmade by and memories.

Look For Synonyms - Want to avoid common words like shop, girl or shoes? Look up synonyms and find a different spin on the same word.

Avoid The Confusion

It's important to make sure your name is unique, but it's also important to keep it simple.

Punctuation - Avoid too much punctuation as it can make finding your site more difficult, especially when tagging or searching on social media sites. This includes dashes, dots, and ascii characters.

Spelling & Made Up Words - Got an awesome made up word? Found a long alliteration that fits perfectly? Be careful! If it's hard to spell or remember, then chances are it can impact on people finding your business.

Make It Relevant - Make it clear straight away what your business is selling, or who it caters to. Using a product related word (feet, soles or footprints for a shoe business) or a demographic word (lasses, ladies or misses for girl's products) makes it easier to get the attention of your target audience.

Party Planning & Direct Sales Business Names

If you're going to be one of hundreds of people selling the same product, especially on the internet, you need to pick a name that stands out. However it's a good idea to check the rules of the company you're working with, as many have requirements about how you present yourself online - some require you to include the business name on any advertising and others request that you always use your own name in association with the business name when selling products. Make sure you check the rules before you choose a name!

Check Your Competition

Are you the only person with that fantastic idea for a business name? Google it. Check if the domain name is free. Check on Facebook. You don't need your valued customers accidentally ending up at a competitor's business!

Names We Love:

Centsations, Dallas Bucket, DoDo Dough, Dress Cents, Sew You Say Handmade Markets


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    • Kathleen Cochran profile image

      Kathleen Cochran 

      2 years ago from Atlanta, Georgia

      Please don't chose your initials. Only you attach any meaning to those three letters. Nobody else remembers them.

      Also please don't use marketing words (solutions, infinite, etc.) We can tell when we are being manipulated.

      And please don't use Latin words that most people don't understand. The name of your business should tell us what you do.

    • Alphadogg16 profile image

      Kevin W 

      5 years ago from Texas

      These are some great & helpful tips on picking a business name. Thumbs up on your hub question master.


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