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How Lead Generating Tools Can Help Grow Your Business
Hello There, VivBounty here to answer the question "How can lead generating tools help grow your business?". Whether you work online or offline, having a business means having to attract customers. There is no point putting up a shop if no one knows you are there. You need to advertise. Once you do get them in the door, you hope they'll buy something. After they do that you want them to keep coming back because the secret to success is in repeat business.
As an Internet Marketer, the way to keep customers coming back and get new ones is using Lead Generating Tools. Once you put up a Web page (your store) with your products or services you advertise and folks see it out on the Internet among the thousands of pages already out there competing with yours.
You need to entice the potential customer to click on your Website which might involve giving them something free for their name and e-mail address. This is called a lead capture page, a great tool for generating your own fresh leads. It's a Web page with a form for the customer to fill out. This will put their name and email address in your auto responder and they will then receive an e-mail thanking them for responding to your ad containing a link to their free gift. Or welcoming them to your e-course, a series of helpful e-mail messages to teach them what they want to learn.
You should also write a personal welcome to your subscriber letting them know where you can be contacted and encouraging them to give you feedback on the messages, offering help with the software or understanding the ecourse and just basically letting them know you are a real person with a real business. The autoresponder will then take over sending a message every few days. You can add links to your messages offering upgrades to your affiliate program or products for sale, free services or products to thank your list members for subscribing. This can be equated to a telemarketer calling bank customers selling them insurance on their credit card, low interest loans, securities and other rewards for being a loyal customer, potentially earning additional revenue for the bank or in this case your business.
There are free autoresponders available but you have no control over what ads appear on top of your messages advertising pays for most free services. Once you have generated leads, it is very important to maintain and nourish your list. This can be a daunting task or at the very least, time consuming. Your auto responder is like an automated secretary, and marketing follow up team. Instead of answering the phone in a traditional business, calling and writing to each customer who has ever bought something from you manually it is done for you while you sleep.
URL Rotator Unlimited URL's - The rotator generates leads from different campaigns drawing them into several autoresponders with targeted messages or all into one series of messages like different departments of your store or even different stores under one umbrella still leading the customer in to the main store. Similar to a rotating advertising billboard, You can market different splash pages using different URLs so that you can place an ad or use it in a signature line in forums and social networks so that each time someone clicks on it, a different page or version of your Web page will load giving you many ads for the effort and space of one.
Ad Tracking and Cloaking
Ad Tracking and Cloaking - As you set up different advertising campaigns you'll need to track your ads to see which ones are working at what source. For affiliate marketing it is important to protect yourself by cloaking your URLs to avoid losing signups to the unscrupulous folks who will remove your affiliate ID from URL when either joining a program or replacing it with their own to prosper on your efforts. One affiliate marketing program I am in provides lead capture pages, a series of 19 messages already set up in an auto responder tagged to you, live training meetings twice a week, great earning potential and even help with free and paid advertising.
List Building eCourses
Professional List Building E-course with Splash Page, Graphics, and Pre Formatted Follow-up Messages are a must have lead generating tool. This tool offers quality information in a series of e-mails in exchange for a name and e-mail address. Again your auto responder will handle sending out each chapter of the eCourse spaced out every few days. Your list fast becomes your customers if you provide them with helpful advice, communicate with them regularly, become known as a reliable source of helpful tips and good products. Remember to reward your subscribers for their loyalty with the myriad of free resources easily found online.
List Building Brandable Reports
List Building Brandable Reports are available for downloading in PDF format which, as the name suggests you customize or brand with your links to the resources, services and products you may have created or are selling as an affiliate which another marketer has created, given away via a lead generating or capturing page with a form. Once this report has been branded with your links, you give it away free, again in exchange for a name and e-mail address, generating another fresh lead for your list, and therefore potential customer. As this is a free report, you should allow those who receive it to give it way without obligation as it contains your links which will bring customers right back to your Web site with your services and or products. This is called viral marketing.
Blogging is also another effective way to drive traffic back to your lead capture pages. You do this by talking about the services and products you offer, comparing them to other similar products on the market, writing about what you know, including links to your Website in the posts.
Blogs, HUbPages and Web sites in general are collectively called virtual real estate. These are places where other advertisers can place their ads. These can be Google Adsense, eBay, Amazon, Kontera among other affiliate programs where earn you earn revenue each time a reader click on or buys from an ad on any one of your sites.
All of these marketing arenas take some time and thought to set up but eventually with some organization and a good time management plan you can spend a few moments interacting, posting, networking in each social site, forum, HubPages, with other networkers making your name and your brand known, and letting your profile and your signature links generating leads for your list, and letting your auto responder keep them interested in your Web site.
Setup Your Profile for Members to view. Profile pages are another way to get your name out there. Many membership sites like traffic exchanges and other marketing, advertising, networking exchanges will allow you to put your links (hint, hint make it a lead generating page with a form) and a photo in your profile or bio. These will again lead customers right back to your auto responder keeping them hearing about your Web site every few days until they join your program, buy a product or opt out of your list. The point is to keep them intersted so that they don't want to opt out.
Affiliate programs, earning on membership level upgrades, and commission of 40-50% on software and ebooks. Membership programs which sell services like marketing tools, software and ebooks are always a good place to begin if you don't have a Web site, product or service of your own. Membership often includes many products free with full master resale rights which you can sell for profit and others with full giveaway rights providing yet another way to generate leads, build your list and increase your customer base.
Finding a place where you can get all the above lead generating tools and so much more under one roof might seem unlikely, but it's not. There is such a place where free tools and services include all of the above, and live training memberships begin at just $5.95 per month so before you pay a fortune for lead generating tools, services or training memberships, do your due diligence, weigh your options, keep to your budget and compare us all before jumping in. Finding lead generating tools on my safari to success has certainly given me focus and streamlined my marketing to facilitate working at home using the Internet. For this I am truly grateful.
Safari to Success