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How To Check Backlink

Updated on March 14, 2013

What is Backlink

Backlinks, also referred to as incoming/ inbound / inward links or inlinks, are usually incoming hyperlinks to a website or web page. With standard link terminology, a back-link is actually any hyperlink (url) received by a web node (web page, directory, website, or top level domain) from a different web node.



Before I get into the sites for checking backlinks, I’d like to give you a few tips.

  • No site can give you a 100% list of the links you have pointing back to your site.
  • Definitely don’t try to compare the numbers you get from each one of these tools.
  • Don’t check multiple times a day, or even a week.
  • Many of these sites have subscription plans if you want to get the full range of features.

How To Check Backlink

If you want to check backlink of sites that you don't own, then in terms of reliability:

1st tier back link checkers:, Ahrefs, Majestic SEO are most reliable tools, since they use large URL repository like Google that indexed large portion of the web.

2nd tier back link checkers:

SEO SpyGlass, Raven Tools. Blekko ( was free earlier and also one of the popular Search Engine, which has a good index of the web. It is paid tool now and also has gives reliable insights to backlink.

But, if you own the site, then the most reliable is: Google Webmaster and Bing Webmaster backlink report.

Alexa backlink report is not much reliable, since they show very small number of backlinks than the original number.


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    • sam.azgor profile image

      Sam Azgor 5 years ago from Bangladesh

      writerjj: thanx a lot for your kind information.

    • writerjj profile image

      writerjj 5 years ago

      Informational hub. Aside from the mentioned tools, would like to add the Colibri tool it is a paid tool that can check backlinks but also have numerous SEO functionalities like Google site position checker, traffic estimator, etc...

      By the way, since we are on the topic of backlinks, after the roller coaster ride last 2012 due to the Penguin and Panda updates, many forums and sites advice that it is a big No-No to buy backlinks.

      Hope this information benefits your readers. Again, thanks for writing this hub - already waiting for next subject-related hub :)

    • peachpurple profile image

      peachy 5 years ago from Home Sweet Home

      thanks for the backlinks info. I prefer to use FOC backlinks. Stumblupon is a good one.

    • sam.azgor profile image

      Sam Azgor 5 years ago from Bangladesh

      @pepZC: thanx for comment :)

    • PepZ C profile image

      PepZ C 5 years ago from London/Nottingham

      thanks for the insight ;)