ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How To Improve Your Consultancy Business

Updated on March 23, 2011

Every Business Needs To Work On

  1. Financial Goals
  2. What Customers / Customer Segments to target to achieve those financial goals
  3. What products/services to offer to those customers/customer segments to fulfill their needs/wants/desires
  4. What people/processes/resources you need to create and deliver those products and services

How Does This Apply To Your Consulting Business?

Financial Goals

It starts from here.  You may not think it yet (if you are starting out) but putting a figure in place as your goal will make it easier for you to decide which projects to take on and which services you might like to or want to offer.

Customer / Customer Segments

Depending upon you core competence, you could either offer your consulting services to a particular industry (vertical) or for a particular function (horizontal).

e.g. Industry - Telecom, Hospitality, Retail etc

e.g. function - HR, Customer Service, Purchase etc

You may also want to focus on a particular client or customer.  For e.g. you may want to help a particular company you know may want your assistance and one that would be willing to pay for your expertise.  e.g. You may decide to help Apple, develop India specific products.

Products / Services

Once you know the financial goal and the customer segment you want to operate in, look for pain points.  People pay for knowledge and as a consultant you will be paid to bring to the client opportunities for either of two things - Increase in revenue or cost reduction.  Everything you do, can be classified into one of these.

What are the products or services you want to offer?

e.g. Lets say you want to get into HR consulting.  Do you want to offer training or recruitment or payroll management or induction or CSR etc? 

Typically, consultants rarely offer physical products, though I think it is about time that someone starts doing that too!

People / Processes

So you are almost there on you strategy bit.  You seem to know your financial goals, you target clients, your bouquet of services.  Now it is time to put together the team that will deliver these services and the processes they will use.

You may need to hire, train or re-skill yourself or your staff to ensure the same.

Ok. Theory was good, do you have some practical tips?

Sure, I do.

  1. Get yourself a proper website
  2. set up a linkedin account, and participate.  You have to network, network and then network some more.  there is a reason why more than 50% of fortune 500 companies are run by Harvard graduates.  Yes, it must be the brains, but it is also the networking.  see more at 8 Habits of Highly Effective Networkers
  3. Learn how to sell.  Your are first a sales person, then a consultant.
  4. Start a blog.  If you are consultant, share your ideas, your thoughts with everyone.  Publish white-papers, make presentations and upload to sharing sites like  Let people interact with you.  To know everything about blogging, click here
  5. Build a knowledge base, learn and teach. 


    0 of 8192 characters used
    Post Comment

    • prabhjotbedi profile imageAUTHOR

      Prabhjot Bedi 

      7 years ago from chandigarh

      @My SciFi Life Thanks mate!

    • My SciFi Life profile image

      My SciFi Life 

      7 years ago from London, UK

      Thanks some good tips and suggestions here that will definitely be useful for me. Appreciate your taking the time to post them.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)