ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How To: Google Local Listing

Updated on June 16, 2017

In a previous article I talked about why it is so important to list your business’s information on online directories, but just in case you didn’t read that article, I’ll give you a short recap. Online business directories let a much wider audience encounter your business, and then see what others have to say about it in your online reviews. It not only encourages potential customers to visit but also tells them exactly where your business is located and how to get there! Often, listing your business is free, so there is really nothing to lose by listing your business online.

Source

Getting Listed

But how do you get your business listed? Well, I did the research for you, tested it out, and made a “How-To” of how to list your business on Google--which, as a surprise to no one, is the most popular internet search engine. Moreover, other websites often tap into Google databases for their own use in their searches. Therefore, by listing your business on Google, you are already listing your information on other sites by default! However, keep in mind, there are lots of other online business directories besides these that can be much better for local online yellow page searches.

The biggest and most popular search engine is, of course, Google. To "Google” has now become a verb synonymous with searching online. In August 2012, Google claimed to have 100 billion searches a month, and this statistic has undoubtedly grown in the last four years! The biggest and best way to debut your business online is to start with Google.

Source

Get On Google

  1. Go to google.com/mybusiness

  2. Sign into your Google account (if you have one), or create one!

  3. Click the green “Start Now” button

  4. Search for your business

  5. If something pops up about your business, and another Google account owns the listing, you can go ahead and request admin rights from the current listing owner, to add, delete, or change things about the listing. If this doesn’t work or you would like a separate listing, keep following the steps below!

  6. If nothing pops up about your business, click the bottom option: “This doesn’t match, Add your business.”

  7. Fill in the information in the correct boxes, including your business’s name, telephone number, and address.

  8. Specify information such as where you serve customers (at your store location or theirs), your hours of operation, and which forms of payment you accept at your business. This allows them to give correct information to online browsers interested in your site.

  9. Upload photos and/or videos of your location, services, and/or products. This gives a more personal touch and a great visual representation of your business.

  10. Finish setting up your profile, click submit, and you’re all set!

5 Google Local Stats Every Marketer Should Know

1. Google Maps usage is 40 percent mobile

2. Google Maps has 150 million mobile users

3. Google GPS saves drivers 2 years, every day, with route around traffic directions

4. Google Hotpot currently has 3 million ratings

5. 20 percent of Google searches are for local information

Google Local results
Google Local results | Source

Perks of Listing on Google

  1. When you list on Google, your business is automatically put into Google Maps, which helps you direct new customers to your business.

  2. Your business also gets a Google+ page. On this page, you can update information about your business, and happy customers can leave reviews! This is great for an online word-of-mouth marketing strategy. (You can also encourage happy customers to leave good reviews online to boost your online reputation.)

  3. As I said before, other business directories or online search engines use information found on Google. You may ask why this is helpful. Well, you are ‘killing multiple birds with one stone’, and the other site’s interface may naturally highlight your business or attract different internet browsers than Google.

  4. I don’t know if you remembered the statistic from before, but 100 BILLION searches per month! Depending on the size of your metro area, this could put your business in front of thousands of more people every month, your potential client pool will expand dramatically.

    If you're curious just how many people, you can use the Google Keyword Planner. But I would suggest contacting someone that knows how to use the tool correctly. If you've never used it, you probably won't be able to figure it out without some training. The fine people at Movement Web Marketing can help you figure out just how big your market is in the Google local searches.

Some Things to Remember

While Google is the biggest and most popular, remember that there are other search engines and online business directories. Moreover, with cell phones becoming increasingly popular, other ways to find great businesses online (or to have your business be found) is by utilizing online yellow pages apps. So while you want to start off with the big guys like Google, you should continue to make sure your business is visible across a wide variety of online business directories.

And if you really have the time, and want in-depth help. Watch this video:

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)