ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How To Start A Career in SEO

Updated on April 12, 2016


Welcome, to all my money seekers and SEO novices.

Over the past 2 decades the internet has boomed. The age of the internet has lead to a wealth of services and products being created to help entrepreneurs succeed in their online endeavors. In the beginning it was fairly easy to get ranked high google rankings and on the first page due to a lack of competition. As methods for building websites started to become easier and more user friendly, more and more people began to build their own websites. This lead to a flood of new websites. The competition had increased and after all Google only allows 10 sites on their first page. This is where Search Engine Optimization began to become increasingly critical to online entrepreneurs. It is the process of using back links, keywords and a host of other factors to add to the value, rank and authority of a site. People began to create a business in this niche market by offering services to increase the SEO health of a website thus ranking them higher on Google. It has developed into a fully fledged career and a lucrative one at that. You can join the fun claim your own share of the pie as well. I am going to show you how to do this.

Step 1

The first step to start a career offering your SEO services is to decide whether you want to go at it alone or whether you want to work for an SEO agency. Next you need to make sure you have some of the basic skills required for this niche job. You must be able to take one look at a website and recognize the success and failure features of the site. You should start bullet pointing, in your mind, the aspects that can be improved and the amount of work required to carry out these improvements. This skill will instantly increase your chances of finding a job or client.

A few other basic skills that you will need are; HTML, CSS, blogging, SEO, WordPress usage, and Google Analytics etc. In order to develop these skills, you should start your own blog. The easiest platform to learn from is WordPress. They offer many helpful plugins that improve the SEO status of a website. In this way, you can start practicing your SEO skills on your own site while you have fun blogging about topics that you are interested in. I suggest that you sign up for Google Analytics account. Here, you will encounter terms such as; bounce rate, impressions, search engine traffic, keywords and many others.

It is important to understand the above Google analytics metrics. This means that you can use these fancy terms when talking to prospective clients and seem like an authority on the subject.

Step 2

The best thing that you can do to make progress in any career is to read and gain knowledge. That is why you must read books that explain SEO techniques, read SEO blogs (SEOmoz and SEObook), and talk to authorities in the field. After you have done your research and reading, you should have a good amount of knowledge regarding URL’s, tags, metatags etc. You should look at certain SEO free tools that will improve your SEO campaign. Through reading, you will sound more professional when speaking to potential clients as well.

Step 3

It is critical to understand link building techniques. Many SEO experts find that this is the hardest part of the job. You should be able to differentiate between worthy, authority links and those unworthy links that will hurt a websites SEO. Google places a high emphasis on back links when they review websites.

Next you should consolidate all the relevant SEO tools and information that you have learnt and apply it to your website. Monitor your success by using Google Analytics and the Google metrics checker tool. You will be able identify your mistakes and successes. You are now ready to offer your services.

Step 4

Apply for jobs. You can do this by submitting your CV to SEO agencies or you can register as a freelancer online. A great site to offer your SEO skills is

Start A Career in SEO by Outsourcing

This is a much easier method to make money in the SEO field. The method to do this is listed below:

  1. Start your own website wherein clients can order your SEO services. E.g. You can offer packages; offer to build 100 authority back links or 200 and so on. This is easy to do if you have a basic knowledge of WordPress. You do not need any SEO skills. However, if you have followed the above guide and gained some SEO skills you can improve the SEO status of your own site thus ranking higher in Google and getting more clients. You can pay someone to design your site as well and pay for SEO services to promote your site.
  2. Add a blog to your site. Post approximately 50-60 SEO related articles. These articles must be off a high quality. You can write your own content or outsource it. This makes Google see your site as an authority site which will boost your rankings.
  3. When someone lands on your site and orders a package you then outsource the work.
  4. You can easily find SEO services on sites like Fiverr and Freelancer. Purchase their services.
  5. Receive an SEO report from them and hand it over to your clients.
  6. The difference in amount is your profit.


In conclusion, the initial process might be time consuming and expensive (if you outsource it), but you will reap the benefits thereafter. You can easily be earning 5 figure amounts per month if you complete this process thoroughly.

It's Your Turn

Which Method Do You Prefer

See results


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)