ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How To Start A Subscription Box Business For Less Than $20!

Updated on January 6, 2018

There's a subscription box for almost anything these days...

But I'm sure you've got a great idea for one you haven't seen before! Want to get started but don't know how? Heres our subscription box step-by-step guide that will get you up and running by the end of tonight, if you're up to it!

Step One : Figure this stuff out.

- Find your niche. In order to be a successful subscription box business, you need to find out who you're trying to market to. Whether it's dog owners, college students, Stay-at-home parents... find your market and research it. I suggest joining every Facebook group and following every Facebook page that your niche group follows.

- Find your competition. You'll be incredibly lucky if no one else has already started the subscription box you're trying to start. Use google and research the other companies that do it. Try and think about what you can do to make your box different from theirs. Read reviews, look at their past products. Check out their social media and see what they're doing to make their box successful.

- Find your name. Go to Godaddy.com, and go to domain search. Here is the best way to see what you should name your Subscription box. It's always better to go with a .com, but if your heart is set on a name for your box it's not always financially the best decision. Try all different combinations of words that make what you're doing clear, and is easy for the customer to remember. (BarkBox, CatCrate, TheCollegeBox, Winewagon... a word that specifies your product, and a word that specifies that it's a box.) Once you have a .com that you think is perfect for your new Subscription box, purchase it! I've never spend more than $10 for any of my domain names, but you can pick whatever fits your budget. Get creative with your wording (but not confusing!) to find similar domains at a cheaper price.

Step 2: Start A Launch

The Brilliance behind a subscription box, is that it's little to no money out of your own pocket! You set up all of the online stuff then start taking pre-orders to fund the rest of the project. There are online companies that will set up your online page and store, but I've found it better to do it yourself that way you're not giving up a chunk of money to a third party.

Once you have your domain purchased, it's time to set up your online store. If you can operate HubPages, you'll be able to operate a simple drag-and-drop website builder like Weebly. There are other website builders, but weebly is one of the only ones that are prepared for recurring subscriptions. Your launch page should have the following info, as well as the E-commerce section enabled to take paypal and Stripe payments. (You will find these options on the store section of your Weebly Website.)

Your product and what it is: You'll want sample photos of the type of products you intend to carry, how many products you intend to put in the box (usually 5-7), and what customers can expect every month.

Your price: Take a look at what your competitors are charging for their boxes, and keep it in that range. They've already done the research, so if they're succeeding that is about how much you'll need to charge in order to pay for everything and make a profit. You may want to make it slightly more so that you can offer discounts to people that sign up early. (10% off for life if you sign up today, $10 off your first box, etc.)

Your launch date: Two months is a good timeline to start taking orders and get your box together. You're going to want time to promote your box and get orders!

Gather this info together, put the page together, connect your domain, and you can be live to take orders in just a couple hours! (Don't just sit back and expect the orders to just come in though, this next section will help you make those orders start rolling in!) Chick here to see a good example of a launch page.

Step 3: Marketing!

Marketing used to be super pricey, but now that it's 2018 you have the best marketing tool right at your fingertips and it's free. Social media is a super powerful marketing tool. Set up a Facebook page and start by adding all of your friends. Then set up a twitter and an Instagram account using the same name, so they're all linked. update the statuses with stock photos of what you're looking to do, and the link to your website. Make sure to use hashtags! The more the merrier. every post should have 7+ hashtags. Follow pages that specialize in whatever your niche audience is, and share share, share! Share the link on Pinterest, on your Facebook groups, and anywhere else! You cannot do enough sharing. Always add "Like & Share" in every status update. People don't have the opportunity to buy your product if they don't know about it. If you have iMovie on your computer, it's an amazing tool to put together short videos that will engage with your audience. (See below.)

Step 4: Put your box together!

Ok, not literally. This is where all the hard work comes in. Start calling vendors and telling them what you're doing, and asking if they'd like to be a part of it. To have a successful box you're going to need your products to be small, lightweight, and relatively inexpensive. Keeping shipping and packaging in mind, you're probably going to want to keep your price point at $1-$3 cost per item. Lots of companies will want to participate simply because it's free marketing - and make sure to remind them of that! You will have a flyer in each box that describes each item and where it comes from. Make a list of all the companies that want to participate, and remember it doesn't need to be just for the first box either! Depending on your niche, you should be able to find lots of small businesses at your local farmers markets or Swap meets.

Now, you can start getting ideas of what you want your packaging to look like. There are lots of custom box designers online. These also work great for getting a prototype box together, if you make a sample box and screen shot the image. You can order the custom boxes but they can get a bit pricey. If you're expecting to sell under 100 boxes the first month, look into printing your labels at home and decorating plain boxes with them. Check your local office supply or craft store for fun labels you can design yourself.

Giveaways can also be a great tool to promote your Subscription Box!

Steph 5: Ship and get started on the next month!

That's it! Easy Peasy. Remember to be collecting all of your customers' info in a database so you can send them monthly updates, and referral specials. Make sure to use your social media! Including promotions like the one below (Made with Adobe Spark, a free and top notch site to create graphics) may help strengthen your social media strength, as well as spread the word. When it comes to social media presence, you will get what you put into it. If you post often enough, and your idea is a good one, word of mouth (or word of Facebook) will be your biggest ally. The more you post, the more people you will reach. The less you post, the more stagnate your product will be. Don 't expect to post once and people to be beating your door down! A Social media account should get 5-10 good posts a day to gain a following. They should all be different, and they don't all necessarily need to be related to your product. Funny memes or pictures related to your niche should be scattered throughout your posts. So be creative, Spread the word, and good luck!

Did you feel like this article gave you enough information on starting a Subscription box?

See results

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)