ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Advertising

How To Successfully Sell 70% More Online

Updated on March 17, 2013

Have you recently listed an item on eBay, only to be frustrated with zero bids and only 3 pageviews / day? Or worse, you have 100+ pageviews, but no one will bid. The feeling of "what have I done wrong" sinks in and you start to ask yourself if it is worth the effort.

How many PageViews / Day do you average on eBay?

See results

Typical methods for determining “best practices” for creative listings include reading other listings (blind leading the blind approach) or typing a list of functions the product provides. Neither approach has provided you much success.

What if you could you could double, triple, or ten-fold your success? One common mistake is too many individuals focus on the # of pageviews. How many individuals find your page is less important than how many individuals actaully read it and take action on it. “Finding” a page is marketing. “Reading” it is learning. But “taking action”, now that is sales and salesmanship.

Would you rather have 100+ pageviews with no bids or 10 pageviews with 3 bids?

Answer these (3) questions and you have the basis of a good sale

  1. What problem does this product solve?
  2. Can you write a story that the buyer can relate to involving this product?
  3. Can you cause the buyer to take action?

The most successful products on the internet are those that solve a problem. Framed a different way, few products succeed that don’t solve a problem for a potential buyer. Shut your eyes and visualize those who have purchased (and used) this product in the past. How have they used it? In what situations have they used it? What made them emotional and drove them to purchase it?

From your brief moment of daydreaming, write a paragraph (or two) about the scenario. Black and white is boring! Add color to illustrate your point by describing 3 senses. Yes, 3 of the 5 senses (hearing, smelling, tasting, sight, touch). What is the sound of the product or what other noises were in the background? What did the product taste like or where did you have dinner the first time you used it? Make the picture come alive and the product come alive in the process. Build a picture in their mind of themselves potentially using the product. I once sold “Moose Poop Earrings” on eBay and in the description I discussed the smell of the crumbling leaves in the Maine woods and the sound of my friend screaming as she stepped in the “product” as we first collected “inventory”. Yes, I actually sold Moose Poop on eBay once – amazing what Americans will purchase on eBay!

Make it personal. Most successful sales people will personalize the purchasing experience and, in the end, will ask for the sale. Asking for the sale is simple and too many weak sales reps are timid and fail to ask the question. Asking for the sale is simply asking for action.

I recently read a book called "Web Copy That Sells". This book changed my entire approach to writing eBay listings and online product information. I strongly recommend it for anyone who sells products online.

Next Step:

You have taken a step forward by reading this article. Read other webpages and continue your passion for selling online, because you are on the right path. Also consider glancing at "Web Copy That Sells" and "The Long Tail". Each of these is rich with insight and specific examples.

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      CPM Advertising Network 7 years ago

      Thanks for the article it is really helpful.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized. (Privacy Policy)
    CloudflareThis is used to quickly and efficiently deliver files such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisements has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)