ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Advertising

How To Use Newswire Services

Updated on March 2, 2014

Newswire Services

A newswire is also referred to as a news service, a news agency or a wire service and it exists to collect news items or articles and report the same to various organizations or people. There are particular entities such as magazines, broadcasting companies, journalist and possibly radio stations that may be willing to pay money to have these news articles gathered, organized and reported. In various cities, there are local newswire agencies that provide updates and input regarding stories that are newsworthy and these organizations more easily keep abreast with what is occurring in the local domains. However, there are also larger and more widely recognized news agencies or news wires that are known on a more global level. Such global or well-known news agencies include Reuters and the Associated Press which is more commonly referred to as AP. There are also different distinct and related services that a newswire could provide. Knowing about these services helps to properly align your needs with the specific agencies that can meet such needs. The following are different ways in which news agencies or newswires could provide services to a wide variety of customers and groups.

PR Newswire

Image Credit: http://www.flickr.com/photos/toprankblog/
Image Credit: http://www.flickr.com/photos/toprankblog/ | Source

Press Releases

Press releases are one of the products or services rendered by newswire agencies. Both small and large companies may depend on newswires to promote a news item through the channel of issuing a press release to target audiences. The goal with press releases is to disseminate a specific piece of information in an organized manner. This means that the press release can be structured for distribution internationally, nationally and locally. Specific newswires or news agencies may collaborate with other news agencies with the objective of efficiently leveraging the news networks that have been established by other news agencies. It may be possible to enable search engine optimization for press releases so that websites connected to the press releases are ranked higher within the search engines. Search engine optimized press releases are also more easily found. There are also other ways through which press releases may get distributed and this involves sending each press release directly to one or more journalists. For news agencies that are quite new, being able to connect with media databases could be essential and these resources may be purchased from agencies that are more established organization.

Interested parties may decide to pay for an entire database of media resources or pay for only segments of such media databases. Database segments could include classification of media resources based on the topic of the press release, interest, country, city, language and others. Various newswires and news agencies could exist in partnerships such that when each agency or organization receives a press release, the press release is immediately circulated amongst all partnerships. This can be truly effective and helps to empower even the smallest newswire agency when this agency is part of a powerful group of news agencies. Other methods of spreading the word regarding press releases include the use of news websites such as national and local news authorities. Back links can also be a strategic way to get increased page rankings and savvy press release writers are able to seamlessly integrate the right kinds of links into the press release with the effect of ensuring that this information can be easily found online. RSS feeds and blogs could be useful and may reach regular subscribers faster than other methods of distribution. There are also opportunities to distribute press releases through many of the social media channels.

News Access

News agencies may simply provide access to news include breaking news events that could contain local, national and world updates. There could be information about entertainment, history, politics, sports and possibly the weather. If it is newsworthy, a news agency should be covering it. There may be many other news agency categories of coverage like government, business and healthcare news features or articles. There are typically protocols for breaking news situations and emergency alerts that need to be dispersed quickly to a reach a wide of people. Newswires could include on-air versions of the news segments. However, there may also be opportunities for releasing statement or articles on news websites regarding current affairs and different occurrences in the world.

Public Relations Solutions

Image Credit: http://www.nasdaqomx.com/digitalAssets/87/87405_public-relations_edit2.jpg
Image Credit: http://www.nasdaqomx.com/digitalAssets/87/87405_public-relations_edit2.jpg | Source

Background News Work And Automatic Updates

Sometimes, a news agency can deliver background news related services such as providing tips and information about possible news stories. These background news services could also include investigative research tasks such as research work for a film or some other purpose. It should be noted that not all news agencies provide these background services. Nevertheless, these services can be available if requested and could enable you gain insight into the inner workings of the news world and how stories come together. Some news agencies help you with all the back-end work and make the story come together so that you or your organization are able to focus on other elements. In many ways, the news agency and newswire can form a solid collaboration with their clients and subscribers. In addition, the news agency could be given news planning roles or news editing assignments.

The Modern Age

News agencies may also be able to provide automatic updates to online sites. In the modern age of information technology and the need to get news out fast and efficiently, automatic and online services could provide updates of trending news items, pictures, video and other media directly to your specified websites. In some cases, the clients or website owners may also specify how frequently updates get made online. News updates may be scheduled to update particular sections of a website with the latest information every hour or at some other pre-determined frequency. When news breaks, subscribers to the automatic service are also immediately informed through an automatic feed or through an alert. These services provided by news agencies help to keep people updated and aware of things occurring around the world. With the availability of different kinds of programming, newswire groups and agencies are able to appeal to different news related requirements and desires.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)