ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How To Write Good Ad Copy For Your Google Adwords Ads

Updated on October 26, 2010

Better Ad Copy for Google Adwords Ads

Writing better ad copy for Google Adwords Ads has two main goals which are driving more qualified traffic to your site and preventing unqualified ones from clicking on your ads. To compose a better Google Adwords Ad is a balancing act between these two goals mentioned above.

Click thru rate (CTR) is one of the most important factors which determines the quality score of your ad. Ads with higher CTR tend to have lower cost per click and also higher quality scores. These ads are rewarded by the search engines by getting better placement on the page.

Writing the best and most relevant ad copy to achieve such high CTR is the key to success. The most important part of writing a good Google Adwords ad is the headline. Having a good click through rate starts by choosing laser targeted keywords which are directly related to the services or products you are selling or promoting. A headline can make or break an adwords campaign. Five times as many people read the headline than they do the description lines and display URL. An effective headline should always have the most relevant keyword embedded.

You should always use the visitor's search query or it's variation in your ad copy. You have to tie this keyword in to your valuable proposition. I prefer to insert this keyword manually instead of plugging it dynamically because this gives me more control over the ad even though it can very time consuming.

You can improve the CTR of your ad by testing different versions of the same ad. Most of the major search engines will let you test multiple ads simultaneously.

Use the keyword FREE if you can. This is a very powerful attention grabber. If you are advertising a product, service or site that give you something free, then you MUST add it on the ad. It will definitely boost up your CTR.

Capitalize every keyword in your ad except the words like "in", "and", "on", "to", "up", etc. This powerful technique will certainly raise your CTR.

Sell the benefits of the products or services you are promoting or selling instead of selling the features. People are more interested in the benefits.

Comments

    0 of 8192 characters used
    Post Comment

    • perfumer profile imageAUTHOR

      perfumer 

      7 years ago from California

      Hi John,

      Thank you very much for your feedback!

    • profile image

      john 

      7 years ago

      Nice Article..

      There are interesting and informative articles in this web site.

      http://useadwords.blogspot.com

    • adriankey profile image

      adriankey 

      8 years ago from United Kingdom

      "Writing better ad copy for Google Adwords Ads has two main goals which are driving more qualified traffic to your site and preventing unqualified ones from clicking on your ads."

      I would suggest that there is also a third goal which is to qualify your lead and try to get them in the buying mood. For example, if your ad mentions you've got the lowest prices, then some people are going to enter your site with this belief and not look any further.

      Adrian Key

      Editor of AdWords Adviser, making AdWords more profitable for you

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)