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How to Write a Personal Statement That Employers Love

Updated on August 8, 2020
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Arthur Ariel is a young enthusiastic learner that is addicted to learning new stuff and isn't shy away to share what he's learned so far



You have only 5 seconds to make a first impression on your CV.

Knowing this, you hand the employer your CV. The employer's eyes glide to your personal Statement and…

He takes a long sigh and proceeds with the interview, and what do you know: You didn't get the job.

Personal Statement can make or break your CV!

In this article, we'll go deep into what makes a captivating personal statement and how you can implement it.

How Employers Think

Imagine you're one of the HR in a big company. Your job is to look at lots and lots of CVs and find the best candidate to fill your vacant positions. On an average day, you could get up to 300+ CV!

Employers don't think "Oh, that's good, I have people who want to work on my company," they think, "I really want to go home."

You see, employers are human too. Their job is to find candidates, but the only problem is that there are lots of people who need a job.

There is only one thing employers look for: How can you give value/benefits for their company?

Employers have their own stigma for candidates. They view these candidates as people who just want a job. Now, your goal is to convince employers that you really want to work in that company by telling how you can add value.

Now features like "What you can do" is no value because they can find other people with the same thing. Employers are looking for benefits/value you can bring for them. I've made a whole article talking about features and benefits.

You have to separate yourself from the pact by thinking of yourself as a brand instead of a person. You're literally selling yourself to your employer!

So write a brand statement!


Writing Brand Statement

Why Brand Statement? Here’s the thing, employers don’t care about you at first because they have a lot of people like you wanting the same job. It would be best if you separate yourself by making yourself like a brand.

How you write a brand statement is like how you write a copy. You write down what you are best at (value), who you serve (audience) and how do you do it uniquely (your unique selling point).

So unlike the usual saying “I’m a professional technician/fresh graduate looking for an experience…”, Add value instead!

Employers don’t have time to get to know you!

Researching Yourself

To write a brand statement, you have to ask as many people you know as possible (friends, family, colleague, manager) to describe you in 3 words.

Find the most common positive values and add them to your list to talk about your personal statement.

After all, that, write down what you know about yourself. Here’s a list of what you should ask:

  • What gets you excited
  • What have you accomplished
  • What are you most proud of
  • What makes you get out of bed
  • What do you enjoy doing the most
  • What do you love most about your current/past job

Remember, really think about it before you write down all the answers. Be true to yourself, be enthusiastic, but please don’t lie.

How To Write Your Personal Statement

After you fill in your notes with your answers, now its time to write your brand statement.

Here’s something that you need to write if you have it because it will absolutely boost how the employer perceives you:

Add a testimonial! The more popular or respected the person who says the testimonial is, the better!

If you don’t have a testimonial, talk about what people have said about you, but don’t be too pushy about it because the writer feels you’re just trying to prove you’re just a people pleaser. Also, don’t be too subtle, or the employers won’t see it.

After writing your testimonial, start combining what you have on your notes, write your values, what drives you, etc.

Next, if you’re just a student/fresh graduate, don’t write you want to gain experience; instead, you want to add value to the company with what you can do!

You’re a product that’ll improve the company, sell yourself!


Now you know how employers think and how to write a fantastic personal statement!

You always have to make it about them. How you can add value to their company and not just showing up to tell them you just want a job.

It’s always about giving value to the company, not about you!


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