ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How the Full Potential Paradigm™ Can Help Ceos Achieve Long-Term Value

Updated on April 5, 2020

A good strategy starts with setting the right targets

Reaching your company’s full potential involves understanding the various paths to maximize value and starts with setting a data-driven strategy. One of your most important roles as a business leader is to establish realistic and achievable goals to guide decisions around choosing what markets to compete in and how. You need to identify and set these targets through a fact-based approach to analyzing what levels of profitable growth and sustainable margins are achievable. This effort employs certain universal concepts — such as business definition, relative market share (RMS) and competitive dynamics — that are relevant across industries and companies of all sizes.

FPP is a proprietary framework with four complementary elements that help illuminate part of the “Which targets should we set?” question:

1.Market context

  • Have I properly defined my business, and do I understand the overall market and industry?
  • Do I understand the drivers of growth and profitability?

2.Margin performance

  • Is my current business performing at its full potential?
  • Are the targets I am setting achievable and optimal for enabling the business to reach and sustain its full potential?

3.Growth opportunities

  • Are our resources and targets aligned to maximize revenue and profit growth for the business?

4.Investor alignment

  • Am I receiving appropriate recognition from investors for my company’s accomplishments? Are market value and intrinsic value-aligned?
  • Do I understand the capital markets’ expectations for my business?

In today’s dynamic and disruptive competitive environment, what the CEO doesn’t need to know the answers to these questions? And what CEO has solid quantitative answers to these questions in which he or she has a high level of confidence?

To set the stage, it is important to understand that FPP is based on what we call “maniacal realism.” This term represents our commitment to questioning assumptions and conventional wisdom in search of driving insights about the business.

Defining market context

Defining market context is a critical first step to help ensure your strategic goals fit your business and industry. This exercise identifies the specific industry and competitors, as well as growth and profitability drivers, and answers these questions:

  1. Is the industry consolidated or fragmented? Is it consolidating, fragmenting or stable?
  2. What is the basis for competition?
  3. Where are the boundaries of your industry under attack?
  4. What are competitors’ market shares and how are they changing?

Defining your business is often not as straightforward as it sounds, given all the transformation and disruption in the world today. The business definition takes into account both your business today and where it is headed, starting with a clean slate and not relying on conventional assumptions. The analysis looks at customers, current competitors and costs to identify peers and competitors.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)