ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Add Advertisements to Your Blog

Updated on February 19, 2013

Believe it or not, that little blog you set up to keep friends and family abreast on your life could be earning you money. Of course, in order to make even a relatively decent amount of money, you will need to grab a niche topic and dominate it in Google search results. Little Suzy's lost tooth may not cut it.

If you are thinking about monetizing your blog, this article will give you the basics for both WordPress and Blogger. But first, let's look at the different ways you can monetize a blog.

Advertising, affiliates, and sponsors

You hear these words thrown around, but what is the difference?

Advertising is done through a program like Google AdSense, BlogHer Ads, Word Ads, or some other company. You have a specialized ID, they provide the ads, and you put them into your blog. Depending on your traffic and the amount of clicks and impressions, you earn a few pennies.

Affiliate programs are a bit different. These work more like a commission. You sign up for a company's affiliate program and they provide you with a banner to put on your blog. When someone clicks on the advertisement and then purchases a product, you earn a small commission.

Sponsors are typically found privately. If you put up an advertising page on your blog, you can outline the price for someone to have a link or button pasted on your sidebar. Depending on the popularity of your blog, you can charge anywhere from $1.00 to $150.00 a month for a coveted prime spot on the top of your blog.

The easiest way to monetize

For a beginning blogger, the easiest way to get ads up and running on your site is if your blog is set up through Blogger, Google's blogging platform. Since Google also oversees the largest ad program (Google AdSense), they make it very easy to get started.

First, you must have a blog with Blogger that has some content on it. Google will not approve you for ads unless they can view the place where the ads will go. So plan to blog for a bit before you sign up for AdSense. The only exception would be if you are already signed up for AdSense because of another site. Then it should be fairly easy to get approval for your new blog.

If you do not have an account with AdSense, go ahead and sign up. It takes anywhere from 7-10 days to receive approval, and even then- it is only partial. They will want you to perform a few verification steps.

1. You'll be asked to paste one or ads on your blog with code. These will not actually show an advertisement, but just a colored box. Once Google assesses your site content and approves you, then ads will begin showing up.

2. You will also need to verify your email, your bank account, and your home address. All of these happen once you've made $10.00 in ad revenue.

Putting your ads on Blogger

Go to your Blogger dashboard and click on the tab that says Earnings. Once you are approved, you should be easily able to set up your settings. Notice you have the option to display ads on the side, bottom, and in between posts.

Source

To configure how the ad looks, you'll need to go to layout. Click on that menu tab and find the gadget that says Google AdSense. Click edit and you should be able to change the shape, colors, and other settings easily.

Source

Putting ads on a self-hosted Wordpress Blog

With a self-hosted Wordpress blog, your choices for advertisements are virtually unlimited. This can be liberating or overwhelming. For the purpose of simplicity, I will give you step by step instructions for the simplest way I've found to insert Google AdSense ads on my blogs.

1. Download the WP Simple Adsense Plugin.

2. Install it into your Wordpress blog.

3. In the settings of the plugin, you will see a screenshot that has four boxes. You will need to grab four separate Google ad codes and paste them into these boxes. If you notice next to the boxes, there is a short code [wp_ad_camp_1]. This is the code you will use when you want to insert an ad in a post or on your sidebar. It makes it easy to put ads anywhere because you don't have to grab the big long code each and every time. You simply use the short code!

The plugin settings with the google codes inserted.
The plugin settings with the google codes inserted. | Source

Where do I find my Google Adsense codes?

In order to get code for your plugin, you'll need to log in to your Google Adsense account.

1. Click on My Ads.

2. Click on New Ad Unit.

3. Pick the type of ad you'd like and fill in all the specifications.

4. At the bottom, choose save and get code. Google will save the settings and give you a display of the code that you can now copy and paste into your plugin settings.

Choose four different type of ads and assign them each a short code. In order to remember which ad goes with which code, make the ads go from smallest to biggest. In order to track your earnings, you will have to look at your Google dashboard. You are paid when it reaches $100.00.

Creating a new ad unit in Google AdSense
Creating a new ad unit in Google AdSense | Source

Putting ads on a Wordpress (dot) com blog

If you signed up for Wordpress' free blogging platform, your choices for monetization are quite limited. If you paid for a custom URL (like blog.com versus blog.wordpress.com) you can apply for Wordpress' Word Ads program. It is designed for blogs with medium to high traffic and within several weeks you will either be approved or denied. Ads simply show up on your blog if you are approved and you can access your settings in your dashboard under settings. The earnings are calculated once a month and payout happens when you reach $100.00.

Wordpress (dot) com does not allow affiliate advertising of any kind. I've seen several blogs with sponsored links, but overall- this platform is very strict about monetization in general.

Affiliate programs

This will take a bit more work since you must sign up for each and every program you are interested in. It is important to find a program that fits with your blog niche. If you have a craft blog and are trying to sell computer software, it won't be a very good payout. Of course, if you absolutely love these crafty scissors from Amazon, write a blog post about it and join the Amazon Affiliate program and you just might see some revenue.

Here are just a few of the hundreds of affiliate programs available.

Affiliate Programs

Program
Description
Amazon
Unlimited products
HostMonster
$65.00 commission for host packages bought.
Affiliate Bot
Program that gives you access to several companies.
Apple
Allows to get commission on apps, songs, etc.
Clickbank
Various products.
EBay
Earn commission on auctions
Priceline
Make money when people buy airline tickets and cruise packages.

Creating an advertising page for sponsors

I've seen this done in many different ways. You can create a contact form for individual quotes or you can have it all set up so they can purchase a link or button spot right there on your website. The Bloggess (below) charges $100.00 a month for links, but at 2 to 3 million pageviews a month, she can afford to charge that much!

The Bloggess has a hilarious advertising page!
The Bloggess has a hilarious advertising page! | Source

For more information about blogging, you can visit my personal website called Fabulous Blogging. It is designed for beginners who want simple and tech-free jargon for starting, writing, and maintaining a blog. Hope this was helpful!

-Julie DeNeen
Full-time freelance writer and blogger

Comments

    0 of 8192 characters used
    Post Comment

    • RealHousewife profile image

      Kelly Umphenour 5 years ago from St. Louis, MO

      Julie you do the best helpful hubs ever! If you had lots of red arrows yesterday it was because I was poring though your inventory and will be today as well:)

    • Victoria Lynn profile image

      Victoria Lynn 5 years ago from Arkansas, USA

      Awesome info! Going to have to save this one for future reference. Thanks!

    • rfmoran profile image

      Russ Moran - The Write Stuff 5 years ago from Long Island, New York

      When I first started advertising on my wordpress blog site, I found it a bit confusing at first, but it's worth it. Good hub Julie. For a beginner, Blogger looks like it may be a better choice than wordpress.

    • cam8510 profile image

      Chris Mills 5 years ago from Missoula, Montana at least until August 2018

      Thanks Julie, this is a topic on which I can always improve. Good suggestions about affiliates. For the most part, I simply go through the motions of sticking ads up, but really have no hope of anything ever selling. Do you think maybe negative energy is scaring people off? haha

    • carter06 profile image

      Mary 5 years ago from Cronulla NSW

      Great tips Julie and so well explained, thanks so much they are really useful...voted UUAI & shared...cheers

    • penlady profile image

      penlady 5 years ago from Sacramento, CA

      This hub is filled with excellent advice which I use myself. I'm really glad you did this hub because with more people starting to work for themselves, they need some information to help them get started. And this hub is a perfect start!

      Voted up, useful and tweeted.

    • rfmoran profile image

      Russ Moran - The Write Stuff 5 years ago from Long Island, New York

      Excellent tips Julie. I have a wordpress blog and run adsense ads on it. It doesn't exactly cover a mortgage payment but it's nice to a few cents coming in.

    • profile image

      rmcleve 5 years ago

      Great advice! Although I monetize through Adsense and Affiliate programs, I've yet to allow room for sponsors. Might be worthwhile! Looking forward to many more awesome hubs. :)

    • Mhatter99 profile image

      Martin Kloess 5 years ago from San Francisco

      Thank you for sharing this.

    • profile image

      Poetic Fool 5 years ago

      Well done, Julie! I've been thinking of adding ads to my poetry blog but have vascillated up to this point. My blog doesn't draw much traffic so I don't think it would be worth the effort yet. But, thanks to you, I'll have an idea how to do it when the time comes. Thanks!

    • profile image

      chrisinhawaii 5 years ago

      I've been using the Simple AdSense plugin for months, but I never noticed that "short code" option. That could easily save me 0.728 seconds every time I tweak my ads LOL.

      Actually I've been curious about other ad options besides AdSense, so I'll have to come back here for some ideas when I'm ready to branch out.

      Thanks Julie

    • cclitgirl profile image

      Cynthia Calhoun 5 years ago from Western NC

      Awesome tips. I particularly like the part about finding sponsors. Yep, I need to do that. :)

    • randomcreative profile image

      Rose Clearfield 5 years ago from Milwaukee, Wisconsin

      Great overview on this topic, Julie!

    • billybuc profile image

      Bill Holland 5 years ago from Olympia, WA

      Good tips Julie! Thanks!

    • dinkan53 profile image

      dinkan53 5 years ago from India

      Great tips! thanks for sharing, i will definitely make use of it. Voted and shared!

    • Janine Huldie profile image

      Janine Huldie 5 years ago from New York, New York

      Julie great information as always and have pinned this one to refer back to for Apple (had no idea) and the advertising page for sponsors, too. Seriously, thanks for sharing here!!

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)