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How to Benefit Most From Seminar and Conference

Updated on March 19, 2011

Make Contacts with Other Participants in Seminar or Conference


The idea behind the seminar or conference system is to familiarize participants more extensively with the methodology of their chosen training or course and also to allow them to interact with examples of the practical problems that always crop up during their work. It is essentially a place where assigned training and readings are discussed, questions raised and debates conducted. It is relatively informal, at least compared to the lecture system of academic coaching.

How to Present a Seminar or Conference

This is to give you some guidance as you try to put together your marketing seminars or conferences. Remember, giving a seminar or a conference is not just throwing the results at your audience. You are trying to sell and market an idea or a product. You are trying to convince others that what you are up to is interesting and worthwhile. Either way leaning to present an argument in clear and articulate fashion is a skill that will serve well. So take the presentation seriously.

You should speak for about 30 minutes. The formality of your seminar or conference may range from a PowerPoint or overhead presentation to a less formal white-board presentation. Below are some points that you need to consider for a successful presentation.

1. Know your audience. If you ever present a seminar or a conference as a speaker consider what type of audience you are speaking to.

2. Ensure that you are heard - face your audience and not the screen. Speak at them. Stand straight, enunciate, and speak up. A clear, loud voice will make you sound confident.

3. Start your talk by telling your audience in summary what your talk is going to be about. This will set you up. The audience are given a sense from the word go of what you are marketing or up to and that you know what you are talking about.

4. Use pictures for illustrations - a picture is worth a thousand words. Rather than use tables of data, present the data graphically.

5. Practice before you Present - Get a friend, find a room, and practice the presentation before you present to you audience.

Gain More Benefits from conference or seminar training

It cost time and money to attend seminars and conferences. How can you in future gain more training benefits from seminars and conferences?

1. Take a careful look at the seminar or conference programme. Decide what you want to learn, set yourself definite learning goals for the training.

2. Before the seminar or conference begins and during the first coaching interval, look out for like minded people. Ask them why they come here. What are their interests? By cooperating with others, you can together induce the seminar or conference leader to train subjects that interest you to avoid unwanted subjects.

3. Take adequate notes, writing down brief headings and key points will ensure concentrated listening. You can recap on the training material at any time from the notes you have made.

4. On a separate sheet of paper write down any ideas that come to you for improving your own work, whether during a lecture training or the discussion.

5. Buttonhole the seminar or conference leader. Tell him about an important problem and ask for his thoughts on it. The speaker will feel flattered and you will get some advice free of charge.

6. Throughout the seminar or conference try to make and maintain contact with other participants. Profit from the experience garnered by your colleagues. You may ask where they find new salesmen or what system of commission payments do they have. Any sales manager will be glad to speak from experience and you will learn something.

7. Make use of the attendance list. Exchange visiting cards, email addresses and telephone numbers. Make a note of the private and business addresses of those other seminar or conference members with whom you would like to keep in touch. After your return, send leaflets about your company or small gifts to interested people. This will facilitate future contacts.

8. The very next day after your return, begin evaluating the information gained from the training or the course. Report to management and to other staff about the seminar or conference and discuss with them any appropriate action. Write down two lists, one for immediate action and another for longer-term measures that you would like to take.

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