How to Create an Effective Sales Funnel
The Point of Having a Sales Funnel
The whole point of any sales funnel, is to turn your potential customers, into paying customers. Customers who commit to your business. Who return to buy again and again. Customers who want to share your products with their friends.
What is a sales funnel?
- The top part is the largest. It represents the largest number of people, potential customers.
- The Next Stage is, interested customer/lead.
- The bottom category represents the smallest number, committed customers.
How Do You Create One?
I'll show you in four easy steps!
Step One
1. Figure Out Who Your Customer is.
Make the right people aware of your business! Did you think you needed to make everyone aware of your business? That’s a mistake that a lot of people make. Every business has the Ideal customer. You need to know exactly what yours looks like.Your business should have a niche audience. Spend most of your time and money where your niche audience hangs out. They are who you will be following, talking to, advertising to. You can do this through paid ads and/or organically. You don’t need to have a lot of money to make people aware of your business. A lot of advertisement involves hanging out where your customers are and talking to them. You can do this both online and in person depending on the type of business you have.
Once you know what it is your customer wants. You need to give them a reason to get it from you.
Step Two
2. Understand What Your Customer Wants. Once you know what it is your customer wants. You need to give them a reason to get it from you. You do this by establishing a relationship with them. By offering them free items, free upgrades, free reports, free coupons. Have you ever given your email out to a business or website in order to get coupons mailed to you? You became a part of their sales funnel! They just moved you from the top of the funnel (potential customer) down a notch to “Lead”. That’s your goal at this stage. To get leads. A follow or a like on social media is a good lead. You can target people who are following you with ads for both paid items and free offers. An e-mail address is a great lead. Someone has trusted you with a piece of personal information. There is a principle in marketing called “the commitment theory”. The commitment theory says that once someone has made a small commitment. Such as, giving you their e-mail or phone number. That they are much more likely to make a bigger commitment. Such as buying something or sharing your business with a friend. Sharing information with you puts them closer to the next stage of your funnel.
Step Three
3. Don’t Neglect to Follow up. If someone Follows you on social media, you have piqued their interest. Send them a message, say hello, offer them a free item. Give them your email. The same is true if they give you their number at a party or their email to get a free item. Call them, text them, email them. Make Contact! Start to build a relationship.
Step Four
4. Make them an offer. Let them know about a new product that’s coming out. Invite them to a seminar. If they don’t say yes. It’s no big deal. You’ve broken the ice. You can go back to step 3. You can make them another offer somewhere down the road. It’s all about continuing to build relationships. If you do sell them something follow up and ask them how they like it. Ask them for suggestions on new products. Ask them for a review. In other words, turn them into committed loyal customers.
That's it. That's how you create an effective sales funnel. Just four easy steps. You can take these steps and apply them to any kind of business. Blogs, online business or local business. The sales funnel is basically the same. I hope you have great success in creating your sales funnel. If you have some tips that you would like to share, please comment below.
