ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • E-Commerce & How to Make Money Online

How to Design a Web Page for Your Business

Updated on July 3, 2016

If you own a small, local business, you may not think that you need a web page – but think again. A well designed web page for your business can give you a shop window which extends far beyond your local area. The whole point of the world wide web is that it can extend the scope for marketing your business almost infinitely.

A Business Web Site: Focusing Your Design

Carefully focusing the design of your web page on your key customers and making sure that it is compatible with the scope and needs of your business is of the utmost importance.

For example, if you own a small craft shop in an area which caters mainly to tourists, your business is bound to be seasonal in nature. If you had a well-designed business web page, you could support your over-the-counter business with e-commerce pages, thus promoting your products far more widely and generating income for your business out of season.

This is just one example of trying to make sure that there is a good "fit" between the design of your web page and what you want the web page to achieve for your business.

A Business Web Site for a Small Local Business

A business web page for a small local business can achieve several key objectives for your business. Having an impressive, focused web page will promote your business favourably to prospective customers. It will also ensure that information about your business reaches a younger age group.

As a well established business, you will probably have entries in the local telephone book and will know exactly how you want to spend your advertising budget on conventional advertising.

But e-commerce and web page advertising is a totally different ball game. Once you start interactions with your customers on-line, you can (for example) set up free Facebook, Flickr and Twitter accounts to let your customers know if you have special promotions available, what the best available deals are or even target specific offers to specific groups of customers.

Small business owners ignore the power of the internet at their peril. A well-designed business web page is key to business success for a twenty first century business.

A Business Web Site for an Expanding Business

It is an inescapable fact that some businesses are run as a lifestyle choice for the proprietor. This business owner's aim in life will be to make enough money to get by whilst spending most of his time doing something he likes to do. This business owner may well have a presence on the internet, but he or she won't be looking to expand their business beyond a level that he/she can manage easily.

Most businesses, however, have ambitions to expand. For these businesses, a well-designed web page is of the utmost importance.

Its key features will be:

  1. A simple but striking design that helps it stand out from all the millions of other websites
  2. Easy to read graphics which are as accessible as possible to as many readers as possible
  3. Clear signposting to key areas of the website so that the scope of the business is easy to identify
  4. Clear contact details including a locational map and a telephone number so that potential customers find it as easy as possible to get in touch or make a visit
  5. If possible, an advertising "hook" or Unique Selling Point, which will make potential customers identify with that business and choose to spend their money there, rather than in other businesses.

All these characteristics are easy to achieve if the business owner bears in mind the fact that clear communication with as many potential customers as possible is the object of setting up their business web page.

Finding a Web Page Designer for Your Business Web Page

As with many other things in life, personal recommendation is probably a good starting point when you're trying to find a designer for your web page. Don't commit yourself too soon though.

It is of paramount importance that you and your web page designer understand each other. The designer may know all there is to know about web page design, but you are the world's greatest expert on your own business.

A harmonious business relationship with your web designer is your aim, where you trust the designer to help you to achieve your business objectives as best you can within the limits of technical possibility.

Look at as many web pages as you can and decide what you like before you finally decide on a designer. Then study that designer's portfolio of work. Then talk to him or her and make sure that you're able to communicate your ideas easily and that the designer isn't trying to confuse you by using tech-speak.

A well-designed web page is an investment that should pay for itself very quickly and a good relationship with your web designer will help improve your customer base and increase your profits on a regular basis.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)