ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Marketing & Sales»
  • Sales & Selling

How to Generate Sales in a Gift Shop

Updated on June 19, 2013
My old business card
My old business card | Source

Rustic Inspirations

Rustic Inspirations is the name of the gift shop I used to own. The store specialized in Northwoods or Western home decor and clothing downstairs. Upstairs, we offered gardening supplies and gourmet bird feed, along with beautiful feeders and houses. I had several local artists showcased throughout the store. We closed the store when we had our second child but really enjoyed having it the short time we did. We ran it for three years and I took our first child into work with me each day. Things got more difficult once my son started walking at about 10 months old. He was quite a busy body and "rearranged" the store many times while he was there with me. Sometimes things got broken or misplaced. So, we decided it would be better for me to be at home with the kids rather than working once our second child was born. Running the store and doing all the marketing and advertising myself was a great learning experience for me. I learned many ways to promote the store and will share some of them here.

First of all, you should do some research into the type of store you want to open up. You will want to compare several other similar places and see how they are set up inside, find out how their prices compare and how they advertise. Take your time and check out many different places to get ideas. Once you have your location ready and products decided, you can begin setting up the shop in an optimal way. You will want to have pathways for people to walk through that will lead around to all areas of the store. You do not want the store to be too congested. People will not stay in a store if they feel crowded. People need to have space around different products to allow for other shoppers to pass by if they choose to take a closer look at something. Again, allow enough room around each "island" of product for people to take a closer look without feeling hurried. Any "specials" you are offering should be up near the front of the store. This will help pull in street traffic. Large, tasteful signs can draw the customers attention to any "specials" you have going on at the moment. A large "Sale" sign for the outside of the store is pretty helpful to pull customers in.

Advertising is always a good idea when you have a gift shop. It is not always cheap, though, so you really need to watch your advertising dollar. Make sure you are spending your advertising dollars wisely. You can check readership at different newspapers and listener data from local radio stations. This should help you determine where your money should be spent.

Talk to other local store owners, too, ask for some advice. Almost anyone who owns a store would love to give some good advice to a young newcomer getting into business. Getting involved in the local Chamber of Commerce is vital. They will help you get started with contact names at other local businesses. Other store owners will respect that you joined the organization immediately. I really loved the group of store owners in my small town. They were all extremely helpful. All my advertising representatives at the papers and radio stations were also very helpful. I feel lucky to have worked in a small town. It may not be quite so friendly in a large city. My experience was great, though.

Joining the Chamber of Commerce was really a good way to start. I was able to put store fliers at the Chamber. In the store fliers, I offered coupons. The people that worked at the Chamber talked about the store as "the new store this year" which helped get the sales rolling initially. When I placed advertisements in the newspaper, I also included coupons or percents off.

The other thing my store always offered was free coffee on Saturday mornings. We also usually always had some type of cookie to go with it. This was just something we built into our budget. We bought coffee from a local coffee house, and then also sent them foot traffic and sales. It is always a good thing when store owners work together. It helps everyone out, and makes the customer feel a continuity through the community. Everyone is so friendly in our town, that people just love to come here to shop. Having fliers available in each store for the other stores' sale items helps out, too. Building goodwill and a good reputation with other owners is very helpful, especially for the referrals. I hope this hub gives you a few good ideas on how to generate sales in your gift shop!


Comments

Submit a Comment

  • amberld profile image
    Author

    Amber Dahnke 5 years ago from New Glarus, WI

    I do, too! After I wrote this I was really wishing I would have had HubPages to look to when I opened the store to get some good advice.

  • Maddie Ruud profile image

    Maddie Ruud 5 years ago from Oakland, CA

    Great advice from someone with experience! I hope this Hub boosts sales in mom-and-pop gift shops across the world!

  • Mitch Alan profile image

    Mitch Alan 5 years ago from South Jersey

    I've been in sales and marketing for over 20 years...

  • amberld profile image
    Author

    Amber Dahnke 5 years ago from New Glarus, WI

    Definitely good thinking on that one!

  • Mitch Alan profile image

    Mitch Alan 5 years ago from South Jersey

    Also, if you get items in at discount, double the discount...but, do it on two items of equal or lessor price. If you get a 20% discount you can put up signage stating "40% Off with the purchase of any regular priced item on this shelf" Because you get 20% off each item, it equates to 40% off one...In this way you can move twice the inventory...

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)