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How to Get Your Business on Google Places

Updated on February 5, 2017

How to Set up Google Places

How to set up Google Places
How to set up Google Places

Example of Google Places Listing

Example of Google Places Listing
Example of Google Places Listing

What Is Google Places?

So many local business owners covet a top ranking in Google for search terms related to the services they provide. There are many sources of information on how to get your website into Google, but one of the missing ingredients is being part of Google Places - one of the best ways to get to the top.

Google Places is Google's default business directory. It replaced their previous local business directory and offers more ways to promote yourself, including the ability to add photos, video, coupons/promotions and even Twitter-like status updates.

If you already had a Google local business listing, you're already integrated and you can just log in to your account and check out the new features. If this is totally new to you, I've explained everything you need to know in this hub!

Why You Should Have a Google Places Listing

Every local business on the planet should have a Google Places account. Google wants to provide relevant business listings for people searching for local service providers. If someone living in Tucson, AZ goes to Google and searches for Tucson plumbers, Google is going to serve up a set of Places listings for plumbers who service Tucson, AZ.

These placements are the best possible in search results real estate. They are literally displayed first (well, just below Google's sponsored links) because Google feels they are most relevant.

So if you are not listed, guess what? You're missing out on a lot of potential traffic, dude! And you don't even need a website. Even if you have a website and you don't get much search engine traffic at all, you could potentially get a lot if you create a listing in Google Places.

There is no good reason that I can think of NOT to have a Places listing if you are a local business.

How to Set up Google Places

In order to set up a Google Places account, you need to have a Google Account. Don't worry as it will tell you this and walk you through it if you don't already have one.


  • If you only currently have a personal Google account (like gmail), you will want to create a separate one for your business.
  • You will need to verify your account, just like in the previous tool. You can verify by text message, voice call, or by mail. This is to prevent fraud and scams (see below, because fraud is still possible).

Step 1: Add Your Listing

Go to The link will open in a new window, so you can follow along!

When you go to set up Google Places, the first thing it's going to ask you about is your business. There are several fields. Your best bet is to fill them all out. This information can be edited later.

Click "Next"

Step 2: Does your listing already exist?

Depending on where you live and how busy it is, Google is going to ask you if your business listing already exists. This is especially true if your business is located in a plaza and shares a common street address with another business. Either select "Claim Listing" or "Add Listing."

Step 3: Enter additional information

Assuming your business doesn't already exist and you selected "Add Listing," enter additional information about your business. This is the fun part. You will get to add photos/logos, videos, payment options, hours, etc.

When you're all done, click "Submit."

Step 4: Verify your listing

This is a very important step but it's really easy. You need to verify your listing. Your quickest and best option is to verify by phone. This will allow Google to publish your listing straight away. If you choose by mail, it really will take the 2-3 weeks that they say it will take in order to get your listing verified.

Choose your verification method, and then click "Finish."

Step 5: Verified? You're done!

Your next screen will be the Dashboard. If you chose "Verify by Phone," you will see a green box that tells you that Google is calling you and you need to enter your pin. Remember to keep your phone handy, because it only takes a few minutes. If you miss it, they will NOT call you again proactively. You will have to request a new pin.

Where do you enter your PIN? This applies regardless of how you chose to verify. You enter your pin in a tiny little box under "Your Businesses."

Once you verify, you are completely done. You will see a link on the confirmation page to see your listing on Google Maps. Very cool.

It may take up to a week or so, but soon, you will be able to type in either your business name, or the category you placed yourself in + your location, and see your listing pop up in the search results under Local Businesses. That is the best part of all of this. It's advertising and it doesn't cost a dime.

If you have any questions at all, please let me know.

Google Places Step by Step

Add Your Listing
Add Your Listing
Confirm that it's new
Confirm that it's new
Fill out additional information
Fill out additional information
Choose verification method
Choose verification method
View the dashboard
View the dashboard
Check it out in Google Maps
Check it out in Google Maps


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    • Amitesh Misra profile image

      Amitesh Misra 4 years ago

      Good and detailed information. Nice job. Thanks.

    • fullheartteacher profile image

      fullheartteacher 5 years ago from Philippines

      Amazing info. It added to my knowledge. Thanks

    • profile image

      Bundalong 5 years ago

      Hi thank you for your info. Unfortunately I am having trouble with the phone number page. As soon as I click the find business info tab it pretends to load then removes my number. I do not get the option to add new business. I have tried the forum and emailed google but no one ever relies. If you can help please email me at I just want to get my business listed. Thank you

    • profile image

      jahitbaju 5 years ago

      really appreciate the info...thank you so much!!

    • profile image

      Driving Instructor 6 years ago

      Best description I've come across so far

    • profile image

      motorised wheelchairs 6 years ago

      Thank you so much...this article is really useful especially for a newbie like me...

    • profile image

      san francisco limousine 6 years ago

      Thanks for sharing great tips on google places optimization. It is really helpful for me.

    • profile image

      carpet cleaning toronto 6 years ago

      It's really good information about Google local listing, I am really looking for these kind of info and thanks for your help.

    • profile image

      Packers and Movers in Mumbai 6 years ago

      Nice article i have read many articles like this on listing local businesses on google places.Most of us already know all this.All we need to know is to get listings on top of google places?..Anyone...?..can anyone answer my simple question?

    • profile image

      Armil@google local business listings 6 years ago

      I just wonder, what could be the the difference between local business listing and local business directories? Local business listing of Google is an amazing way of locating local business establishments in a specific area.

      This information was also made available mobile to certain areas of the globe.

      I hope this local business directory will be available in mobile too. Isn't it amazing?

    • profile image

      Sofia 6 years ago

      SUPER useful and clear. I will be coming back often!

    • dusy7969 profile image

      dusy7969 6 years ago from San Diego, California

      nice work its really a good way of business

    • profile image

      salu 6 years ago

      this information is very useful thanks

    • socialmediable198 profile image

      socialmediable198 6 years ago

      Quite an elaborate and extensive post on local Google optimization.Nice

    • AbramsMarketing profile image

      AbramsMarketing 7 years ago

      Great and valuable information!

    • bizchickblogs profile image

      T Peterson 7 years ago from Tucson

      Thanks! Much appreciated! :)

    • FindYourSearch profile image

      FindYourSearch 7 years ago from Las Vegas, NV

      This is a great summary of the whole process and very well articulated. Thanks for providing this resource. (I also checked out your lovely blog.) Keep up the good work!