ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Get the Most Out of Your PPC Campaigns

Updated on July 12, 2010

How to get the most out of your PPC campaigns


You know that you need quality website traffic if you want to succeed online. It's the very life support system of any web based business. There are many different ways to actually get interested visitors to your site but nothing works faster than pay per click advertising. You can get as much traffic as you want with PPC, and it starts almost from the moment your campaign begins. It's fairly simple: the advertiser bids on keywords related to his niche, and every time a visitor clicks on one of his ads, his Google (or other search engine) account is charged. The more you pay for your ad (the cost will depend on how popular the keyword is, how the search engine rates your ad and other factors), the higher up in the listings it will appear, making it easier for people to see. There is no doubt that you can get traffic with pay per click, but you do have to pay for it. You need to have a substantial budget since you will be paying a certain amount for every click you get. You are essentially buying traffic or website visitors from the search engines when you use PPC. It's possible to make hundreds of dollars per day using PPC; it's also easy to lose your bankroll before you make anything; it all depends on how good you are at creating profitable campaigns. The following techniques have been proven useful in helping people do well with their PPC advertising.

It's important to write honest PPC ads; misleading people will not help you. It's one of the biggest mistakes PPC advertisers make to increase their click through rate. Your ads should not create a false impression, as you will be found out soon enough. After people click on your ad, they will soon find out that you weren't being honest with them. Even though you will get much more clicks, the conversions won't be too good. Your prospects will simply leave your site out of frustration and you'll end up being burned. It's important to see how well your ads continue to perform over a longer period of time. Many people lose money due to a simple fact that they don't take the time to go through their campaigns and analyze what's working and what's losing them money. If you keep track of what's going on, however, you can focus on the profitable campaigns and quit the losing ones.

Even though this is a very obvious step, not many people do it. You should really review all of your campaigns every day to keep track of them. If you don't review your PPC campaigns at least a few times per week, you may lose money without even realizing it.

Another thing to keep in mind is the quality score of your ads; one way to ensure that this is good is for your ad content and keywords to match well. Your landing pages must also relate to your keywords and ads. Since people who click on an ad are seeking an offer that is relevant, this practice will help your conversions too.

PPC advertising demands a certain period of study and trying out different strategies before you get it right. Many people who advertise with PPC initially have some losing campaigns. Keep track of your budget and results and you'll soon be able to plan campaigns that bring you lots of visitors and high conversions.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)