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How to Improve your Online Business by using Twitter

Updated on August 20, 2011

Twitter is a microblogging service that lets people create discussions within 140 characters (or less) along with amassing a following all within the social network.

For business, Twitter has proved to be a great option for DIY and small online businesses to reach their communities without going through a middle man such as a marketing agency.

This article will share some of the ways you can improve your online business by using Twitter.

Customer Service

One way that many businesses have put Twitter to good use is by offering their customer service through the microblogging platform.

Customers that are vocal about your business (and active on Twitter) are the first to let others know about the ups and downs of your business. Meet your customers half way by directly interacting with them by solving common problems, in the open, through Twitter.

Twitter lets you easily answer questions people have about your business or its products without needing to directly send emails or get people on the phone. The quick response time of Twitter lets you easily resolve an issue that could result in the customer sticking to your business and even gain you more leads because of the helpfulness you've displayed to the community.

Traffic Generation

Twitter allows you to build a following and easily kick up conversations along with sharing links to your own content. All of your interactions on Twitter can lead to an increase in your overall website traffic and visitors.

To get started, simply interact with people as you would face to face. Talk with people about your industry, jump in on conversations your followers are having, start a hashtag discussion and share links that you find helpful to your followers.

Create your own content and share it using Twitter along with placing Twitter social buttons, on your web pages, so people can easily retweet your message. In time, your Twitter following will grow which will result in a greater reach across the network and better traffic to your website.

Gain Valuable Feedback

Twitter doesn't need to only be a messaging tool; its real power comes in the form of listening to your community and the topics they talk about.

Twitter is an instant form of feedback for your industry. Tap into Twitter's power for feedback by using the search feature to scout out keywords related to your industry to find conversations people have about related products and services your business offers.

Use the feedback you've gained from listening to make improvements to your own business or to begin work on a new product that fulfills the needs of the community.

Further Exploring Twitter

Twitter is really a tool that you completely make it out to be based on your own usage. There are no real 'rules' of how to use Twitter which makes it such an excellent platform for marketing your business and interacting with your customers.

A healthy Twitter campaign can reap great rewards for your small business. You don't need to build a following of thousands; a hundred rapid followers is often all you need to have a great impact on the social network.

Get started with Twitter today. Understand how the service works, begin integrating it into your business and develop your own ways to utilize the service for your online business.

Twitter Resources and Guides

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    • MarleneB profile image

      Marlene Bertrand 

      6 years ago from USA

      I have a Twitter account, but I don't utilize it much at all. You inspire me to give Twitter a try.

    • jeyaramd profile image


      6 years ago from Mississauga, Ontario

      Twitter is pretty awesome. There so many tools to bring up those hubs that need new life. Tweeter is easy and effective. Thanks for sharing this hub.


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