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How to Market an e-book online: Sell your e-book!

Updated on January 24, 2013
No, it doesn't exist... its just the cover :)
No, it doesn't exist... its just the cover :) | Source

How to get started on e-book marketing

If you love writing, you can put your great passion into a profitable niche activity which is known as e-book marketing. However you should know one thing: you need to write a good and informative e-book. Quality is key!

There are many factors you must consider in order to get the maximum profit out of your e-book. On this article, I would like to give you some book marketing tips so that you can get a lot of customers and therefore achieve your dream of becoming a successful e-book writer.

Writers: Freelancers or Competition?

First of all, you must remember that you can easily find good writers who are actually venturing into writing blogs, eBooks, press releases, making ad copies and more with the hope of getting money out of it by using their writing skills. So, you need to strive and outwit competition by knowing how to get on top.

The harsh reality is that success in the e-book industry is not based on writing only as you need to market your product successfully. If you know how to market it but don’t know how to write it – hire a freelancer!


How to promote your e-book:

Ok, so how do you promote it?

You can promote the eBook online by displaying its links over social networking sites like twitter and facebook. You need to describe all the key points that the eBook covers in these sites to sprout the attention of customers towards buying it. It may help if you allow people to know what is inside of the book and also learn whether it includes the answers and question they are usually searching.

E-book marketing works like movie marketing: in the movies, trailers are usually shown in order to pique public curiosity.

But wait a minute, first of all you need to develop the website that you can promote and successfully do E-book marketing from. Remember that the display of the site is not enough; you also need a steady number of visitors so that you may actually convert a good sized amount. The efforts you put to get more visitors online is not enough as you need to convert these visitors into good profit, meaning - sales!


Diversify your options

First of all you need to invest some time in order to participate in different forums relevant to E-book marketing. People usually go to these forums in order to discuss something or to get clarification about any doubt they may have. If you join these forums, you can easily participate there and help other people who need answers – therefore earning the right to ask questions that are relevant to your eBook topics too.

Secondly you can find some good directories wherein you can submit your book. These directories make your book visible to visitors accessing that site so you can get a good amount of customers from there.

It’s probably a good idea to sell your book at auctions and online stores like E-bay. There are many others sites that allow you to sell your book – take advantage of all the opportunities you can get. You may explore some affiliate marketing in order to promote your e-book too – try clickbank for example.

In short, E-book marketing is not a tough thing; you just need to follow these tips and add in a little effort!

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    • Rui Carreira profile image

      Rui Carreira 5 years ago from Torres Novas

      Thanks for stopping by and leaving me the comment rrnewmed!

    • rrnewmed profile image

      rrnewmed 5 years ago

      Some great info, Rui. You're absolutely right, without proper marketing, nobody will know you exist. Good hub!

    • Rui Carreira profile image

      Rui Carreira 5 years ago from Torres Novas

      Thanks for the link and the comment my friend

    • carol7777 profile image

      carol stanley 5 years ago from Arizona

      This is very interesting. I am going to link it to my hub on my publishing experiences. Thanks for sharing it.

    • phoenix2327 profile image

      Zulma Burgos-Dudgeon 5 years ago from United Kingdom

      Great information here. I'll be sending this link to a friend whose just written a children's book.

    • Rui Carreira profile image

      Rui Carreira 5 years ago from Torres Novas

      Thanks for you comment... Yup its true, I help there as well :D

    • profile image

      Book Marketing Domination 5 years ago

      Thanks Rui. Self-publishing is really easy. It takes about 5 min to upload and configure your book. The publishing itself is not difficult. But, to upload a book to Amazon means next to nothing. You need to market your book (right way). That's the problems comes to paradise for many authors. I know this because I work in helping self-publishers. Oskari

    • Rui Carreira profile image

      Rui Carreira 5 years ago from Torres Novas

      Thanks Flashmakeit for the kind comment :D

    • flashmakeit profile image

      flashmakeit 5 years ago from usa

      That was a very useful hub for some one who interesting in writing an e-book. I must return to this hub again. Vote up!

    • Rui Carreira profile image

      Rui Carreira 5 years ago from Torres Novas

      Long time no see Dom,

      I didn't know CreateSpace, I'm gonna check it out myself to assess its value.

      Thanks for stopping by!

    • profile image

      Domenick Dicce 5 years ago

      Great article.

      CreateSpace is a good place to self publish your books. Not going to guarantee you success but they have a lot of great resources and affordable priced. My brother in law used them and has been pretty happy. Since they are online the process can be a bit slow though.

    • Rui Carreira profile image

      Rui Carreira 5 years ago from Torres Novas

      Thanks a whole bunch Dennis. It's awesome that you pinned and tweeted it!

    • Dennis AuBuchon profile image

      Dennis AuBuchon 5 years ago

      Thanks for this hub. You made some great points. I have written an e-book and have sold some. The points you made gave me some other ideas to promote it. I voted up and pinned, tweeted.