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How to Present Your Business/ Company to an Interested Client

Updated on May 25, 2011

You have a business that you've been trying to generate an interest in for awhile now. It's slow getting it off the ground but you've been persistent in your efforts. And now you've reached the next step. There is a potential client who seems to be interested in the products and services that are offered by your business. You're excited. But you're also nervous. You want to make sure that you don't blow this opportunity by losing the client. You need to present your business in a way that will seal the deal. How do you do that?

Here are five tips for presenting your business to an interested client:

1. Get organized. You want to make sure that you have all of your materials in order before you actually meet with the client. You don't want to be fumbling for the right charts or numbers in the middle of the discussion. Different people organize in different ways so do what is most comfortable with you. Power point presentations, bullet note cheat sheets and organized file displays are all methods used by businesses to keep their materials organized for presentation in a meeting.

2. Practice what you are going to say. Out loud. To an audience. It sounds ridiculous and might feel even sillier but it's an important part of making sure that you're phrasing your presentation correctly. Top officials would never give a speech without reciting it for a practice audience first. Even lawyers do this regularly with their closing arguments. Businesses should do it as well.

3. Research the client. You want to learn everything that you can about who your client is. By doing so, you're able to figure out all of the most important ways in which your product or service can benefit the client. You will point these out in a clear and concise fashion so that the client can't argue with them. More importantly, your research into the client will demonstrate your commitment to the job. That goes a long way towards sealing the deal.

4. Anticipate questions and concerns. Play devil's advocate with yourself (or get a co-worker to do it with you). Brainstorm all of the possible reasons that the client might want to walk away from the deal. Common arguments across business include cost, a lack of need for the service and more brand-name options elsewhere. Your list will include these and many others that are unique to your business and your client. Write them each down and formulate your response to each of them. If you have an answer for every negative that comes up, the client will see no reason not to do business with you.

5. Trust your business. If you really do believe in your business and trust it, that confidence is going to come through in your presentation. And if you are confident in your business, the client is automatically going to gain confidence in your business. Be professional and self-assured, communicate clearly with the client and remember that you're not so much trying to sell your business as trying to convey to the client the qualities of the business that you already believe are so great.


Submit a Comment
  • FirstStepsFitness profile image


    6 years ago

    Well written informative hub.Often over looked you are right when you point out the importance of knowing your potential client.

  • profile image


    7 years ago

    Very thoughtfull points..

  • profile image

    Dard Ilazi 

    7 years ago

    Very usefull like in movies

  • profile image


    7 years ago

    Use clear and concise language. Show them you know your stuff, but don’t confuse them. Most of the time they are looking for an end result, not the process.

  • 7hands profile image


    7 years ago from Australia

    This is an informative hub, thanks for the tips!

  • preety girl profile image

    preety girl 

    7 years ago

    Your hubs are very informative, excellent and worth reading... Good JOB!

  • Tamila Roberts profile image

    Tamila Roberts 

    7 years ago from Canada

    Thanks for the great hub. I learned much from this.

  • Linda Tadlock profile image

    Linda Tadlock 

    8 years ago from Atlanta

    Wow, very useful tips. Your approach can be useful in other areas of life. Great hub.

  • dusy7969 profile image


    8 years ago from San Diego, California

    nice job.

  • Neil Sperling profile image

    Neil Sperling 

    8 years ago from Port Dover Ontario Canada

    you covered all the the high points and did it in an organized manner. Well done

  • profile image


    8 years ago

    This writing is informative enough to change me.

  • businessesforsale profile image


    8 years ago from Sydney, Australia

    Very useful information when selling a business and I am sure some business owners would forget at least of of these very important steps, unless they read this article.

  • profile image

    Local Search Engine Marketing 

    8 years ago

    Interesting presentation.

    I find I can create a one page print out in about 15 mins just to get the attention of my prospect.

    If that makes then interested, a full report can be quickly, but doesn't waste time when they're not.

  • profile image

    Business Writing Skills 

    8 years ago

    Excellent! thank you very much

  • Neil Ashworth profile image

    George Poe 

    9 years ago from United Kingdom

    Nice work. Thanks for sharing..

  • tipredictable profile image


    9 years ago from England

    Hey great hub,

    a lot of useful information in here!

  • profile image

    Steve Nichols 

    9 years ago

    I would encourage questions from people during a presentation. It allows you a moment to breathe when taking questions. Plus it can wake up your audience (just in case they've tuned out a bit).

  • Creaminizer23 profile image


    9 years ago from New York, Usa

    very informative blog

  • profile image


    9 years ago

    Very useful.

    It helped me with the Tycoon Cashflow program.

  • Neil Ashworth profile image

    George Poe 

    9 years ago from United Kingdom

    Interesting hub. Simple steps but great info. Neil

  • Sage Knowles profile image

    Sage Knowles 

    9 years ago

    Point 3 is really important, it makes your client feel like he is entering a win-win deal with you if you are knowledgeable about what he needs.

  • Mike Lickteig profile image

    Mike Lickteig 

    9 years ago from Lawrence KS USA

    You have summarized the major points well. I would emphasize personal qualities. Dress appropriately, speak clearly and concisely, etc. I struggled to overcome speaking in a monotone, and when I practiced speaking, my voice became a powerful tool for me (rather than a detriment).

    Really great hub, thanks for sharing it.

  • Sexy jonty profile image

    Sexy jonty 

    9 years ago from India

    Very well written content ...... keep it up ..... best wishes and support .....

  • Stephen Beck profile image

    Stephen Beck 

    9 years ago

    It seems fundamental, but your tips are absolutely crucial. Thanks so much for putting them up. Also, would you add anything to this list since your first wrote it?

  • profile image

    Chris O'Neill 

    9 years ago

    Kathryn, I like your compact writing style and especially the tips to prep for a good business meeting.

  • profile image


    9 years ago from Dallas. TX

    Very good overview for presentations. Anticipating questions is very good since most people overlook it. You can always plant questions too!

  • MrMarmalade profile image


    11 years ago from Sydney

    I worked in an industry where you had to learn a power talk. Best place to do the training was in front of the mirror when shaving.

    It worked brilliantly and won a lot of credits for me.

    Still do the same if I make a presentation to a live audience. (Mirror)

    Great Hub

  • Paraglider profile image

    Dave McClure 

    11 years ago from Kyle, Scotland

    Personally, I'd drop the powerpoint completely, unless actually invited to do a presentation. Even then, a (properly rehearsed) whiteboard or flipchart presentation usually has more effect, because of its immediacy and because you are clearly doing it yourself, in real time.

    But researching the client is certainly the single most important step.

    Good stuff.

  • profile image

    The Baldchemist 

    11 years ago

    Very pertinent comments. It's great to refresh my mind with well written content. Thanks for the reminders. Take good care. The Baldchemist.

  • Kenny Wordsmith profile image

    Ashok Rajagopalan 

    11 years ago from Chennai

    Very, very useful! Thoughtful links, too.


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