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How to Present Your Business/ Company to an Interested Client

Updated on May 25, 2011

You have a business that you've been trying to generate an interest in for awhile now. It's slow getting it off the ground but you've been persistent in your efforts. And now you've reached the next step. There is a potential client who seems to be interested in the products and services that are offered by your business. You're excited. But you're also nervous. You want to make sure that you don't blow this opportunity by losing the client. You need to present your business in a way that will seal the deal. How do you do that?

Here are five tips for presenting your business to an interested client:

1. Get organized. You want to make sure that you have all of your materials in order before you actually meet with the client. You don't want to be fumbling for the right charts or numbers in the middle of the discussion. Different people organize in different ways so do what is most comfortable with you. Power point presentations, bullet note cheat sheets and organized file displays are all methods used by businesses to keep their materials organized for presentation in a meeting.

2. Practice what you are going to say. Out loud. To an audience. It sounds ridiculous and might feel even sillier but it's an important part of making sure that you're phrasing your presentation correctly. Top officials would never give a speech without reciting it for a practice audience first. Even lawyers do this regularly with their closing arguments. Businesses should do it as well.

3. Research the client. You want to learn everything that you can about who your client is. By doing so, you're able to figure out all of the most important ways in which your product or service can benefit the client. You will point these out in a clear and concise fashion so that the client can't argue with them. More importantly, your research into the client will demonstrate your commitment to the job. That goes a long way towards sealing the deal.

4. Anticipate questions and concerns. Play devil's advocate with yourself (or get a co-worker to do it with you). Brainstorm all of the possible reasons that the client might want to walk away from the deal. Common arguments across business include cost, a lack of need for the service and more brand-name options elsewhere. Your list will include these and many others that are unique to your business and your client. Write them each down and formulate your response to each of them. If you have an answer for every negative that comes up, the client will see no reason not to do business with you.

5. Trust your business. If you really do believe in your business and trust it, that confidence is going to come through in your presentation. And if you are confident in your business, the client is automatically going to gain confidence in your business. Be professional and self-assured, communicate clearly with the client and remember that you're not so much trying to sell your business as trying to convey to the client the qualities of the business that you already believe are so great.


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