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How to Use Keywords to Rank High on Google- Ways to Use Keywords

Updated on January 22, 2017
Jan Saints profile image

Januaris is a freelance copywriter and SEO analyst. He writes articles for sales pages and does on-page optimization to improve page rank.

The use of keywords in a text is an important aspect of search engine optimization (SEO) and digital content marketing. In case you didn’t know, keywords are particular words or phrases that describe the contents of a web page. They can also be described as terms that internet users type in on search engines when looking for information, products, services or answers on the web.

If used correctly, this SEO technique can improve Google ranking and consequently increase traffic of a website. The correct use of keyterms on YouTube, Pinterest, eBay, Amazon and other major platforms has shown to improve the ranking positions of the platforms' pages.

So how do you use keywords to rank high in Google? Well, read the following best ways to use keywords, implement them and watch your website move up in the search engine result pages (SERPs).

proper keyword use great for better pagerank
proper keyword use great for better pagerank | Source

In brief, how to use keywords to rank high in Google.

1. Focus on one main word and its close synonyms.

2. Use keyword research tools if you can’t come up with keyterms.

3. Use long-tail keywords in competitive niches.

4. Use the main terms in the URL and title.

5. Use all the main terms wisely throughout the text.

6. Include the main terms in the image and video descriptions.

7. Consider using the catchword in a natural way.

8. Understand keyword stuffing and avoid it.

1. Focus on One Keyword and Its Close Synonyms

If your page content is about one specific topic, it is advisable to focus on one main term and its close synonyms. Close synonyms here refer to related or alternative words. For example, the alternatives for the catchword "cheap" are "inexpensive", "affordable" and "low-cost".

The purpose of using related terms is to attract internet users who may not use your primary catchword when performing searches online. These alternatives are also referred to as secondaries or tertiaries.

2. Use Keyword Research Tools If You Can’t Come Up with Keyterms

With many keyword research tools out there, you can easily choose the tool that suits you and generate keywords for your content.

One of the most common tools is Google Adwords. This is a free suggestion tool that provides you with a list of descriptive words and phrases that you can include in your content. It also provides you with traffic estimates for those words and phrases.

Other tools include: Niche Finder, Wordtracker and Ubersuggest.

3. Use Long-Tail Keywords in Competitive Niches

In competitive niches, only pages with the most effective SEO appear in the top SERPs. If you want to rank your pages better in these niches, you should not just settle with single-word terms- include long-tail ones in your content.

Nowadays, people are using long-tail terms or phrases to get refined information. Statistics show that 70% of readers are using these types of keywords when doing searches online. For example, instead of just using words like, "make money', you can use a phrase like "how to make money" or "ways to make money".

4. Use the Main Words in the URL and Title

URLs and titles are some of the parts of a page that are crawled by Google & other search engines. They are also showcased in search results. Your search terms usually appear bold in these parts.

It is recommended to ensure that your title starts with the catchword, but be careful not to spoil the attractiveness, meaning and purpose of the title. On the side of URL, ensure that you have at least one main term in this part of the page.

proper keyterm use great for increasing traffic
proper keyterm use great for increasing traffic | Source

5. Use All the Main Terms Wisely Throughout the Main Text

The main text usually consists of a summary, headings (h1, h2, etc.), paragraphs, anchor texts and conclusion. According to my own experience, it can be tricky to use all your main words on these parts.

What you should know is that search engines crawl the first 200 words more than the other words in the page. In most pages, the first 200 words make the summary. According to webmasters, it is important to use all the keywords correctly at the top of the text.

In the case of the headings or body tags, use your main term in one or two of your subtitles. And as mentioned earlier, be careful not to spoil the purpose of the headings when using the keyterms.

When it comes to the paragraphs, concentrate more on including the secondary & tertiary terms and anchor text. The anchor text is the clickable phrase or word that makes a link. It is crawled by search engines to determine if your page is related to the page pointed by the link

In the concluding paragraph, put your main term and one or two related words. After the conclusion, you can also include some meta tags consisting of a keyterm and its alternatives.

I'm happy to have found this guide! I keep referring to it when creating my web pages and posts, and have never been disappointed. I recommend it.

6. Include the Descriptive Words in the Image and Video Descriptions

Images and videos are great components that you can use to include a few keywords and improve Google ranking of your pages further.

Images have features, such as filenames and "alt" attribute, which allow you to add some descriptive words. Search engines crawl the descriptions in order to rank pages. It is therefore recommended to put a few main terms in them.

In the case of the videos, you can add a brief description with the key terms in the title of your video. You can also include some main words in the video tags.

7. Consider Using the Catchwords in a Natural Way

Since you are writing for people, you should make sure that your content reads natural. I know there is a lot of temptation when it comes to including keywords in the text, but ensure that the flow of your text is not spoiled by an inappropriate or unnecessary use of terms.

Try to impress the internet users with your writing and they will keep coming back to your website to read more of your posts.

8. Understand Keyword Stuffing and Avoid It

Keyword stuffing is simply overusing words in a page. Some people do it intentionally to please search engines without knowing that it is quite detrimental to the ranking of their websites.

Search engines have algorithms that penalize content that is stuffed with certain words. For example, the Google Hummingbird looks for pages with high keyword density and ranks them deep down in the SERPs.

keyterm stuffing causes poor ranking
keyterm stuffing causes poor ranking | Source

Tips on How to Use Keywords to Rank High in Google

  • Use terms that have little competition but have high potential for bringing in high traffic.
  • Understand competition for certain words by analyzing other websites that are using those words.
  • Buy test traffic to determine how your main terms will perform.
  • Choose terms that provide good conversion rates.
  • Understand the work required to rank certain keywords to avoid hard-to-rank words.
  • Use terms that provide good engagement.
  • Choose words that are widely used as search queries by the internet users.

In Conclusion...

With this helpful information, I am sure that you can use keywords correctly to achieve better Google ranking for your web pages. I have employed these practices and tips on my websites and blogs, and I can tell you that the results are just amazing. Remember, other SEO techniques, such as link building and social media, also contribute greatly to a good pagerank. So it is advisable to understand them.

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© 2015 Januaris Saint Fores

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    • Venkatachari M profile image

      Venkatachari M 2 years ago from Hyderabad, India

      Very useful article for writers and bloggers. I learnt many facts from this hub and will try to implement some of your tips.

      Thanks for sharing it. Voted up.

    • Jan Saints profile image
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      Januaris Saint Fores 2 years ago from the Midwest

      Thanks Venkatachari M.

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