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How to Win Over New Customers And Keep Them

Updated on June 11, 2012

In today's fast-changing world, we see a great many innovations and inventions, but there is one thing that has not undergone any change whatsoever. Customer was, is and will be king. From early times, customers have always dominated the business scenario because the success of all businesses, online or offline, with no single exception, has been dependent on their verdict.

It is not only important to attract new customers to your business but also to keep them coming back to you for more. You need to think of various strategies to win customers because your sales are likely to increase when your customers spread the word about you to their friends and family.

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How to win customers for your small business

Small business entrepreneurs have a need to woo new customers in order to expand their business as well as to keep the existing ones by providing value-added services. How can this be done? Great customer service should be a top priority. You should also find out what your customers want and give it to them. Here are a few tips to develop a better relationship with your customers.

* Provide your customers with a great shopping experience. Treat regular customers as if they were your first-time customers every time they come to you so that they find something new and fresh in your approach and want to come back for more. Emphasis is laid on this point because businesses sometimes tend to take their existing customers for granted which makes them look for newer places for a better shopping experience.

* Things cannot be the same always. When something goes wrong at your end leading to customer dissatisfaction, apologize and let your customers know that you are at fault and that you would fix the problem. Only when you try to cover up your mistakes, situations become worse.

* Offer quality products to your customers. This really attracts hordes of new customers when the word about your good quality products spreads. This not only increases your product sales but enhances your reputation.


  • Offer customer service support that would give your customers a feeling of security and confidence. This way you build customer trust that is a powerful tool for success in any business.
  • If you are a small business offering legal or accounting services, offer customer-friendly services that would make them feel comfortable with you and trust you. Customer trust is the most important factor that can make or mar a business.
  • Commitment is another factor that helps you keep existing customers and gain new ones too.
  • Let your customers know how much they mean to your business by sending them a thank-you note once in a while. This helps increase customer loyalty.
  • Request a feedback from your customers so as to understand where you and your business stand at a given time. The appreciation and/or criticism you receive from them will help you look at your business from a different perspective and make changes in your approach to facilitate overall development.
  • Online entrepreneurs also should follow all the above mentioned points. The only thing that is absent in an online business is the face-to-face meeting with the customers. But you need to focus more on gaining your customers' trust because of the many scams that we hear about on the web. Once you gain their confidence, there would be no looking back. This can be achieved by offering quality products or services with great after-sales support.

Remember that customer is the top priority in any business and this fact will remain so for centuries to come because certain things never change in life.

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    • remaniki profile image
      Author

      Rema T V 5 years ago from Chennai, India

      Hi Jeannie,

      Very true. It is difficult to handle the increasing demand by the customers these days. I too have served customers once as a banker and I know the difficulties. Thanks very much for stopping by and sharing your views. Cheers, Rema.

    • Jeannieinabottle profile image

      Jeannie InABottle 5 years ago from Baltimore, MD

      Great advice! I've been in customer service for more years than I care to mention, but it is tough out there now. Customers are more demanding than ever before.

    • remaniki profile image
      Author

      Rema T V 5 years ago from Chennai, India

      Very nice of you Janine to give a good feedback about this hub. Thank you very much for the votes and the share. Can't thank you enough for this visit and appreciation. Cheers, Rema.

    • remaniki profile image
      Author

      Rema T V 5 years ago from Chennai, India

      Hi Terrye,

      Thank you very much for your time. Your votes and share are much appreciated. Very kind of you indeed! Cheers, Rema.

    • Janine Huldie profile image

      Janine Huldie 5 years ago from New York, New York

      I agree with Terrye on this that you gave some very sound and good advice in this article. Your point about the customer always being right is so very true and agree the number one point to consider with customer service for businesses. Have voted and shared too!!

    • TToombs08 profile image

      Terrye Toombs 5 years ago from Somewhere between Heaven and Hell without a road map.

      Great advice, Remaniki! And can easily be used for online as well. Voted up and shared. :)

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