ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to be an Effective Salesperson

Updated on February 3, 2020
alstocker profile image

Amy is a career educator teaching all ages ranging from children to adults. In her past life she was saleswoman. She has an MA in Eng.

Do you like shopping? How many times have needed assistance buying something and the service was lacking or unknowledgeable? It was likely an unsatisfactory shopping experience. Now, if you're a salesperson, put yourself in your customers' shoes.

Often times when people shop they need direction. It is the same for financial decisions, like where to put their money for savings and retirement, because let's face it, they are intertwined. The decisions people make when shopping for their jeans or their cars, or even their diapers, impact their monetary situation and not everyone is financially savvy; so they need help and this is where a good and effective salesperson comes in.

It's important when you're a salesperson that you know your customers' needs.

It is more important when you are a salesperson to know what your customers needs are than for you to make the sale and possibly commission (if you are receiving it). What I mean by this is, you can be hungry to make a sale, just don't make sales for the sake of sales, that will not bring return customers and return customers is what will bring you success (in the long run). Satisfaction [the customer's] is the name of the game. I have worked in retail for more than 16 years and over that time nothing has made my day more than when a customer is thoroughly satisfied and comes back to tell me personally.


Here are some key points to remember to being an effective salesperson.

1) Know your stuff; this means having extensive product knowledge. Do not try to sell something to a customer because of the sticker price, make sure it fits their needs. If a customer seems set on an item you are not familiar with get help from something (a resource book) or someone who is familiar with it. Have respect for your customer and their time.

2) Determine your customer's needs. You can accomplish this by asking probing open-ended questions. Ex. What are they looking for? What color? What size? Do they have the dimensions or sizes with them? Do they have a brand preference? Why? Here's where you insert your product knowledge by giving them the benefits of different brands so they can make an educated decision.

3) Know the customer's budget and stick with it.

4) Ask yourself if you would buy the item you are trying to sell. If the answer is no, ask yourself why? When I worked in an outdoor adventure store, I would sell customers Columbia winter jackets because it's what they wanted and needed. I wouldn't have bought one because I prefer higher end jackets, but this reason is not a reason for me to not sell a lower end brand. Now if I wouldn't buy one because it was of poor quality then that would be a reason to try to deter the customer from buying it. This rule applies across the board with all products for sale. This leads me to the next key point:

5) Be honest, have respect for your customer, their time and their intelligence.

6) Be clear in your communication and have patience; you do not know what kind of day or week your customer is having or how long they have been looking for this specific item. Look them in the face when you speak to them and speak to them on their level so they understand. You may be excited to share your extensive product knowledge on camping, golfing, pastries, etc, but your customer may be left feeling cold if they don't understand what you are talking about. Speak plainly and ask questions to test their understanding (be careful to also not talk down to them either); that way when they leave with their purchase they will feel they have made the right purchase and will not only not return it, but will come back to you again.

Being an effective salesperson eventually comes naturally once you have been trained properly and are able to connect with customers. Ultimately, if you love what you are doing or least like/believe in the product[s] you are selling it will show in your body language. Get excited and be friendly and courteous and the rapport you seek with your customers will grow.



This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2008 alstocker

Comments

    0 of 8192 characters used
    Post Comment
    • alstocker profile imageAUTHOR

      alstocker 

      12 years ago from Central NJ

      Thanks!

    • tourmaline2777 profile image

      tourmaline2777 

      12 years ago from Chicago

      Great advice Alstocker!

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)