ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to select a domain name that attracts traffic to you website

Updated on September 11, 2012


The domain name plays a major role in the success or failure of your online business. A badly selected domain name can not be changed later. Technically it can be, but the vast amount of SEO work you put in is wasted when you do so. So you don’t get a second chance to correct your domain name and therefore you have to be very serious in selecting a domain name. Following tips will help you select the best domain name for your business.

1. Do the keyword research before selecting the domain name

Open your favorite keyword research tool (Google keyword tool is the best free keyword research tool and if you are looking into a premium tool SEO Power Suite is by far the better tool. I use both Google tool and Rank Tracker of SEO Power Suite, but Google keyword tool together with some Excel will give you the same results as Rank Tracker) and get the best keywords for your business. It is recommended to select 3-5 keywords/phrases to target. When you have this list you can pair them to or you can add prefixes or suffixes to them to create your domain name. If your business is to sell something online buy, best, cheap are good prefixes to use, because somebody searching to buy something will definitely use these keywords in their search phrases.

Eg: if you are targeting to sell football boots online CheapFootballBoots will be a good candidate for a domain name.

2. Select a unique domain name

It will be difficult to select a unique domain name with the huge amount of website available, but take your time and try to make your self as unique as you can. Don’t try to alter a name of a popular website by making it plural, adding hyphens, underscores etc, to create your own, hoping that you will receive a part of the traffic of that popular site. It will work the other way around.

3. Always go for the .com domain

Many internet surfers think that .com is the only way that a domain name ends with. There are few who knows what .com, .net, .org, .info ,.gov means but for the majority it is .com and .com only. So go with the majority and name your domain with .com. if you really need a different TLD (Top Level Domain) the next best are .net and .org respectively. Even if you select .net or .org as your domain it is highly recommended that you forward the .com domain too to the primary domain you selected.

Eg: if you select CheapFootballBoots.net as your website you should forward CheapFootballBoots.com also to CheapFootballBoots.net

4. Select an easy to remember and type domain name

The success of a website depends heavily on the percentage of recurrent visitors the site is having. These people normally visit your site by typing the URL. So for them to visit back your site they should be able to easily remember the domain name. Also it should be easy to type.

5. Select a reasonable length to the domain name.

Don’t make the domain name very short or very long. It will be difficult too to find a short domain name which has some relevancy to your website. It is needless to say that a long domain names is difficult to remember and type.

6. Make the domain name relevant to the content of your website.

When somebody sees a URL, they get some idea about the content to be seen in the website. So don’t frustrate them. Always try to provide the information that the URL promise to deliver.

Eg: If the domain name is CheapFootballBoots.com, people expect and it should sell football boots. If you have some information regarding best football players to play the game, you are breaking the rule.

7. Don’t use hyphens, underscores or any other separators.

Always try to avoid these text separators. They will make your site unprofessional and the domain name difficult to remember. When you are out of words to select for your domain or when your keywords are used in other sites try to use synonymous of them to name your site. Search engines love synonymous and they won’t affect your SEO effects, in fact they will improve it.

Comments

    0 of 8192 characters used
    Post Comment

    • IndikaT profile imageAUTHOR

      IndikaT 

      5 years ago from Kandy,Sri Lanka

      Thanks ronhi for commenting

    • ronhi profile image

      ronhi 

      5 years ago from Kenya

      I wouldnt have said it better. voted up

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)