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How to use Fiverr.com to expand your business

Updated on September 28, 2012

What would you be willing to buy for 5 dollars..?

Chances are, if it captured your interest enough, there's probably loads you'd be willing to risk a fiver on.

And that's where the concept for fiverr.com came from - it's a marketplace where anybody can offer anything... with the only rule that everything must cost five dollars.

Sound like bad business practice?

Here's how fiverr.com can help you boost business - and before you ask, no - it's not by selling as much as possible for $5.

Before we discuss the main strategy of using Fiverr.com to make more money for your business, you've got to first remember 3 key points:

  1. Fiverr has a lot of traffic. And I mean a lot. People are buying and selling on there every day - it makes sense to tap into it
  2. Buyers risk virtually nothing. If you offer a service that interests a buyer, $5 is small enough for them to risk - even if they think that the product will be dreadful
  3. You can sell anything. So anything goes - just make sure whatever you're offering fits in line with the next part of the strategy...

Create a taster

Those three words directly above this paragraph are the sole basis of your fiverr strategy.

Create a taster.

You see, many professional service providers will speak down about fiverr.com, saying it is eroding the professional market place by bringing in cheap, low quality competition... but if you use it correctly you can still keep your professional integrity in tact. Here's what to do:

  • Create a 'gig' which you can quickly and easily complete
  • Create a 'gig' which doesn't offer an entire product
  • Make sure that whatever it is you are offering, it could lead to more work


And that's the basics of it.

For Example...

I am a copywriter. Most of my work involves writing content for people's websites...

So how did I use fiverr.com?

I set up a 'gig' (you can see it here) which clearly defined that the purchase was for a short (100 words) sample of discounted copywriting. In my listing it also states that any additional work must be paid for at standard industry rates... now considering standard industry rates can range anything from $30-$300 (depending on the complexity) per page, you can see how utilizing a seemingly worthless marketing platform can have a big impact on business.

I haven't lost anything by rattling off a few words for a discounted rate.

The buyer hasn't lost anything by spending five dollars.

And the outcome? The buyer visits my website and places a big bad order.

Simple.

Comments

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    • B. Leekley profile image

      Brian Leekley 

      5 years ago from Kalamazoo, Michigan, USA

      Smart strategy.

    • profile image

      chrisinhawaii 

      5 years ago

      Hey! That's SOMETHING at least. I'm sure you'll have more coming your way...

    • writeyourwrongs profile imageAUTHOR

      John Crowley 

      5 years ago from Sheffield

      I had one person contact me to ask my regular rates. She said she'd order at once and if she liked it she'd order some at full price, but for some reason she then disappeared. But it inspired enough confidence for me to write this hub.

      Thanks.

    • profile image

      chrisinhawaii 

      5 years ago

      I never thought of using fiverr that way. Very clever, John! That'll be great to see how your gig turns out. Any takers so far?

      Definitely voted up and shared

    • mejohnson profile image

      mejohnson 

      5 years ago

      Great tips! Great hub full of useful information! Voted up.

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