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How to use a Google Adwords Voucher | Google Coupons - 60DC

Updated on December 29, 2011

How to activate and use your Google Adwords Voucher

Have you ever opened your email to see an interesting message from Google informing you that you have just received a $100 Voucher towards a new  Google Adwords account?

Or perhaps, you recently purchased a hosting account and were offered vouchers as part of your deal?

If you havent received an offer for an Adwords voucher then you may want to sign up for a new Google account , email accounts, calender, notebook etc. all of these services could trigger the mailing of a voucher.

If you do any activity that is benefited by receiving more traffic to your online locations then you should take an hour and set up your first adwords account and campaign.

Put your promo code in for your adwords voucher

The sign up process for your new adwords account is intuitive, you should have no problem filling in the basic information.

The only possible snafu I can imagine is:

Why do I need to enter billing information for a free voucher?

You will in fact need to enter a valid credit card, this is used for future campaigns and at the least allows Google to be sure that the adwords voucher is being used only by new Adwords account holders (or new credit card numbers). You will be required to make a $5 deposit to prove you have a valid card, this deposit is credited towards your campaign.

Be sure to find the field titled promo code (check image below)

Billing info screen on Adwords

Click on the Promotion Code link

Congratulations, you now have your first Adwords Account for only $5.

If you dont have a credit card or are super careful about using it online, just stop by your local convenience store, pharmacy or supermarket and grabbed a Visa or MasterCard branded Gift Card, they usually run around 3.95 plus whatever you choose to load on it. If you have received a Redgage card then you have found the perfect use for it - reinvest those funds into more traffic.

Best Ways to use your Adwords Voucher

Using Adwords successfully, especially, once your using your own funds depends on knowing your target audience and search terms and being comfortable with keyword research. You can also blatantly steal your competitors adwords terms using a Firefox plug-in such as AdSpy. Luckily, you can learn the ropes using a voucher.

Finding terms to use is exactly the time to start delving into your analytics , especially if you have your analytics and adsense linked, if you can determine what search terms have been leading to conversions then you have adwords gold (as long as you are not overbid by bigger pockets)

Going through the Adwords process is a great learning experience towards becoming a better adsense publisher.

Adwords is all about bringing targeted traffic to your sites with the purpose of conversion - so you need to have a goal that includes one of your affiliate partners.

Using Adwords without your own site:

If you are partnered with affiliate networks already then you can actually create ads that lead right to the partners squeeze pages. It is important to pay attention to the service terms of your partners as many are protective of certain search terms or dont allow any direct paid search linking.

Gain more affiliate partnership options: Top ten Affiliate Networks for beginners

Becoming a Clickbank partner takes no more than filling out an application, so you may want to consider that option if your working with a short time line. With commissions in the $20 range on average its not impossible to make considerable profits.

Both eBay and Amazon are examples of programs that disallow direct linking from Paid Search. In order to work around this it becomes necessary to create a landing page - a page you can link to in paid search that includes your affiliate links.

Create a Landing page / Squeeze Page:

The terms landing page and squeeze page are not perfectly interchangeable, but for the purposes of adwords and this basic overview they can be.

Adwords gives your landing page ( destination URL ) a quality score based on its relevance to your selected keywords. This quality score can effect your placement/bidding ratio in results.

Adwords does not appreciate or condone any misdirection or false advertising. So it is in your best interest to create a specific landing page that is ripe with appropriate terms and also very specific tp your traget audience and terms.

Since you have  a goal for this traffic - which could be as small as just visiting and reading your hubs or as large as buying a vacation around the world - and this traffic costs you, you want to include some basic techniques - let the visitor know they are in the right place - use some bold headlines and work them down the page towards your intended links. Keep external links to a bare minimum, this is a good attitude to keep in mind with any writing or page that is conversion based.

The video shows a quick way to make a wordpress self hosted site into a squeeze page but this same method can easily be adapted to any format including free blogspot blogs.

Send Traffic to your Hubpage:

You could just set up a campaign that leads right to your hubpages. You can follow basic arbitrage techniques, bid on a bunch of very low cost terms and optimize the page for related high return terms.

The 60/40 share you have with HP on your affiliate partners isnt a real drawback especially if your using free vouchers, but, the ever increasing amount of related links, forums and what not that appears in your sidebar is - all these distractions are designed to keep visitors on the Hubpages site - but not necessarily on your own pages. I like my fellow Hubpage authors but i dont want to pay for traffic that may divert to them. Although, If you have a focused approach many of the related hubs may in fact be your own. HubPages is NOT a good squeeze page or landing page and they dont want to be! Squidoo would be a better resource if you cant be bothered to build a real site.

Send traffic to your Blog or Site:

The Adwords Arrow Trick

When composing your ad copy if you use the keyword terms you are bidding on they will appear in bold during a search that triggers them. Jeremy Shoemoney shows a great technique for using this bolding to create an 'arrow" that attracts your visitors


Title: {keyword:Best} Ringtones
Headline1: Get The Latest Ringtones By {keyword:Artists}
Headline2: {keyword:New} Ringtones Instantly Sent To Your Phone!

The adwords tutorials show off all these features quite plainly - or read Shoes simple explanation below.

Read the Adwords Arrow Tutorial by Shoemoney

Keep In Mind

There is a field for budget per day, if your Voucher is to expire, make sure your daily budget is high enough to be used up BEFORE expiration date. Use the estimation tool during your campaign set up to get a general idea of what you can expect to 'spend' per day.

Usually,the content network is far less likely to deliver quality traffic, if you bid on the content network, keep it considerably lower then your search bids or use the managed option and select some sites that you know or expect have visitors that would be along your lines.

If your advertisers only pay for traffic from certain geographical areas, go ahead and make sure your campaign only targets those countries.

Combo pack for Voucher use

I like to use Hostgator combined with Thesis Wordpress theme to make and host my squeeze pages.

HostGator gives you a $100 voucher when you sign up ( this can cost you as little as $4.95) and Thesis is completely customizable, skins and tutorials abound to make your Wp site into a landing page in under 5 minutes!

So stop reading here and get that Adwords account started!

Where can I buy an Adwords Voucher?

Adwords Vouchers can be found on eBay and Internet marketing forums, its not uncommon to spend around $5 for a $100 credit - not to shabby!

Since it has to be a new account, its not something that helps everyone -

Have you received a free adwords voucher

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    • sunforged profile image

      sunforged 5 years ago from


    • shabarigirish profile image

      shabarigirish 5 years ago

      Very informative hub Sunforged. I have received an voucher from Google. I am planning to start a website soon to redeem that, as I am bothered to use it with HP and share the revenue. :)

      I have one question, can we stop / deactivate the Adwords after redeeming first $105?

    • profile image

      Kimo 6 years ago

      are there any groups who providing ad advertising using coupons ?

    • trecords0 profile image

      trecords0 6 years ago from DeLand, Florida

      I have a few such vouchers but being unemployed and struggling is keeping me from using them because I don't want to end up owing money I don't have. The other thing is the keyword research. I have been on the adwords keyword research site, I understand it, but being in music I am hesitant to waste the voucher on such a broad spectrum. I realize I don't have to use it on a word like "music", and I have my own genre, except that it is not searched because few know about it. So I feel kinda stuck. Otherwise I would use it and hopefully profit and keep using adwords. Thanks for the informative hub.

    • nadish profile image

      Nadish Hussain 6 years ago from Karachi

      Bunch of Thanxxxx Eric I've just redeemed your Voucher:) Thanx alot bro:)

    • profile image

      Eric 6 years ago

      If anyone wants a $100 voucher, I've got one, first come first serve. I have no use for it whatsoever. Enjoy.


    • loveSpaces profile image

      loveSpaces 6 years ago

      Thanks a lot - just in time - because I received recently my adwords voucher.

    • profile image

      aruna 6 years ago

      I am very glad that I received ads voucher. I must now start working.

    • bisnis2009 profile image

      bisnis2009 7 years ago from indonesia

      wow.....nice hub info dude. I have received my adwords voucher, but untill now i did'nt used it coz i don't have any credit card. in other reason I like your hub mate. Thanks

    • profile image

      Shahiran 7 years ago

      I already received that without knowing everything about the required billing information needed. Still have about five days to think about this, using it or not.

    • pmccray profile image

      pmccray 7 years ago from Utah

      I joined Adwords prior to receiving the card and the cost was too much. I throw the vouchers away, because I feel the system is a scam. It's awfully funny that on a site of mine that google bots can't seem to even verify Adwords is charging me for all the "hits" the site is receiving. I really don't see anything positive with this type of campaign.

    • paradigmsearch profile image

      Person of Interest 7 years ago from SoCal, USA

      A well-written, informative article. Thank you.

    • profile image

      Ad  7 years ago

      Thanks for putting things straight.

    • FGual profile image

      FGual 7 years ago from USA

      Thank you for clarifying things. So you must have a credit card to use the voucher. I'm still trying to figure out adsense, so will stay away from adwords for now.

    • pinkboxer profile image

      pinkboxer 7 years ago from Louisiana

      Thank you! I had absolutely no idea how to use the voucher that I received. Now for the learning curve...

    • True Blue Tips profile image

      True Blue Tips 7 years ago

      Thanks for writing this hub. I got a voucher in the mail a couple of weeks ago and I wasn't sure how to use it successfully. I want to use to jump start an adwords campaign.

    • allpurposeguru profile image

      David Guion 7 years ago from North Carolina

      This is timely! Setting up AdWords and using the voucher is at the top of my to-do list today!Thanks for the idea of using the RedGage card instead of my regular credit card. I certainly hope that by the time I use up the voucher, I've made a profit from it. (I've got a new book sale site, in case anyone wants to ask about it.)

    • sunforged profile image

      sunforged 7 years ago from

      You would be responsible if you exceeded the voucher budget - which would be $105.00 because of your deposit.

      Your daily budget can be changed at any time as you approach the end of your limit you could switch it to just a few dollars

    • Edweirdo profile image

      Edweirdo 7 years ago from United States

      Is it true that if you exceed the amount of your voucher, then Google will begin deducting the necessary funds from the credit card you provided?

      For instance if I set a $10 budget per day with a $100 voucher and actually spend $10 every day for 10 days, then on day 11 I will owe Google $10? Unless I cancel the ad campaign before the initial voucher money runs out?

      Or do they just stop running my campaign when the voucher money is used up?

    • anglnwu profile image

      anglnwu 7 years ago

      Thanks for the timely information. I received one too and so far, it's a dust collector. With this information, I will be able to put it to good use.

    • sunforged profile image

      sunforged 7 years ago from

      @Marisa, Just sign up for a few google services - like Calender or Wave and more vouchers will come. Or your hosting may have came with vouchers that are most likley still good if you never activated them

    • Marisa Wright profile image

      Marisa Wright 7 years ago from Sydney

      I'm like Aya - I received a couple of emails offering $5 vouchers, but I didn't use them because I was asked to enter my credit card - and not fully understanding how it worked, I was worried I might get charged additional fees. Drat.

    • sunforged profile image

      sunforged 7 years ago from

      @Aya, you set a daily budget, with the smallest of concern you can be sure that the expense of the campaign doesnt exceed your voucher funds.

      You should find that well researched campaigns are very profitable and may even choose to purposely continue with your campaign after the voucher is up

    • Aya Katz profile image

      Aya Katz 7 years ago from The Ozarks

      Sunforged, thanks for this information. I received a voucher but was too concerned about ending up spending money on it to use it.

    • drbj profile image

      drbj and sherry 7 years ago from south Florida

      Very timely, sunforged, I received my voucher and was contemplating using it. Now I will, thanks to your explicit information.

    • Sandyspider profile image

      Sandy Mertens 7 years ago from Wisconsin, USA

      I would love to see this voucher!

    • 2patricias profile image

      2patricias 7 years ago from Sussex by the Sea

      This sounds useful - now all we need is a voucher.

    • Hello, hello, profile image

      Hello, hello, 7 years ago from London, UK

      Thank you for your great help. I have to read again to digest it a bit more. All that is something new to me.

    • prettydarkhorse profile image

      prettydarkhorse 7 years ago from US

      Hi Sir SF, I received mine two months ago and I am glad I know how to use it now, just kept intact and figure it out, bookmarked this hub for reference, thank you, Maita

    • SiddSingh profile image

      SiddSingh 7 years ago

      Hi SF,

      Your hub came just in time! I had just received my voucher a couple of days back, and was bracing myself to hours of learning "How To Use an Adwords Voucher". Your hubs will probably save me that time.

      Only that I need to re-read this a couple of times!