ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to write attention getting media releases

Updated on April 12, 2011

The Media release

Attention, if you run your own business, are in charge of publicity or promotion for a not-profit organization or work in a corporation and want to grab the media’s attention, then you need to know how to write a media release.

The release must grab the attention of the first person who reads it. Media outlets receive a great number of media releases each day and only a few make it into print. The rare one will get the attention of the news desk and result in you being contacted for further information.

The media release or as some call it the press release when done right will garner your organization some attention. How much depends upon several factors.

One is the subject matter. What are you informing people about? Is it an event, a new product or promotion? Be clear and concise.

Two, it must be news you are forwarding the release to a news department so make sure the story is indeed news.

Three, answer the who, what, when, where and why questions. The first draft of the release will answer each of these five question is a single sentence. Use active verbs

Four, avoid verbs that sit on the page and lack any sense of motion, for example, is, are, do, did, has, could would, should.

Use verbs such as, acquire, achieve, and verify, active, words that move the reader along.

Now that you have your first draft ready, it is time to reread it and see how it answers the following three questions:

1- Is it relevant?

2- It is interesting, at least moderately?

3- Is it newsworthy?

If the release fails to answer any one of these three questions then go back and do a rewrite and check it again. Repeat until all three questions are answered.

Edit and proofread, ideally, have some else proofread it for you. The media release must not have any typos, spelling mistakes or glaring grammatical errors.

If you are in charge of producing and distributing media release, make sure that your media contact list is up to date; you want the release to get into the hands of the person it is meant for and not sit in a pile because you did not have the editor’s or publisher’s name or email.

An up-to-date media contact list is a valuable resource. Keep your well-tended. If you do the work you can reap the rewards.


Submit a Comment

  • Bob Ewing profile imageAUTHOR

    Bob Ewing 

    9 years ago from New Brunswick

    Thanks for dropping by.

  • Sandyspider profile image

    Sandy Mertens 

    9 years ago from Wisconsin, USA

    Very helpful information.

  • Bob Ewing profile imageAUTHOR

    Bob Ewing 

    9 years ago from New Brunswick

    that is exactly the type of cause a media release can help, I will visit your hub, thanks for dropping by.

  • Storytellersrus profile image


    9 years ago from Stepping past clutter

    This is helpful as I attempt to market my nephew's bike ride across North America for prostate cancer- check out my recent hub. My brother has asked me to expand my article into one useful for local newspapers. I will take seriously your comments. Thanks for your advice!

  • Bob Ewing profile imageAUTHOR

    Bob Ewing 

    9 years ago from New Brunswick

    You are welcome, thank you for dropping by.

  • Smireles profile image

    Sandra Mireles 

    9 years ago from Texas

    Thank you for this direct to the point discussion of media, or press releases. I need it very much.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)