ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Increase Your Lead Generation: Here are 6 Keys to Make an Impressive Website

Updated on February 21, 2019
Wordpressdevelopment profile image

Elsner is a leading WordPress development company in the USA. Get WP customization, WP design, Wordpress development & Best SEO Service.

The success of any online business irrespective of the size depends upon the lead generation. The website is one of the great sources of generating leads where web designs play a vital role. However, many marketing experts are unaware of its effectiveness. The businesses must take keen measures not only about website design but about its usability too. According to a survey, there are 342 million registered domain names and these registrations have grown by 3.5% yearly.

The utility and functionality of the efficient designed-website are easily navigable. It does not just contain visual designing. If your website lacks any aspect of good website designing, then it may hamper the progress of your brand.

Principles to Improve Your Website

Can your users unable to navigate seamlessly through your website? Are you having a higher bounce rate? If the answer is yes, then you need to optimize your website. Let’s discuss some considerable to improve your design and resulting in the increased lead generation.

  • A Clear Purpose of Your Website

You must be aware of the sole purpose of your website like which all audiences is it targeting and is it conveying the right information about your business? Moreover, ensure that it meets all the requirements of the end users also. The Wordpress development companies must have a clear idea in their head while designing the website that what their site visitors are looking forward to in the business website. For example: whether the site is pertaining to entertainment, information, or interactive stuff. So, it must be designed that way. The particular information must flow through your website fulfilling the immediate requirements of your end users.

  • Convey the Purpose of Your Website

It is mandatory to convey the purpose of your website that must be focused and to the point. The information must be crisp and easily understandable. This will help in making your website an effective communicating tool for your business. The business offering Wordpress Development Services present the information in a tactical way like organizing the details at the top into the headlines and the sub-headings. You can even break the complex and long sentences into the bullet points by removing all the clutter. Nowadays, modern UX and greater user engagement are a need of time.

  • Emphasis on Readability and Typography

Along with great website design, the content must be worth reading too. Content rules your website as it provides desirable information to your immediate audiences. The developers need to keep their typography intact, readable, and visually appealing. This will become an integral part of SEO activities. The Search Engine crawlers make the tricky use of the metadata, keywords, and SEO-based elements. Even the developers must use easily readable fonts like the modern sans-serif as Helvetica, Arial, etc. It is important to make proper combinations of the typefaces of each design element like headlines, buttons, body texts, etc.

  • Using White Spaces and Simpler Designs

The White Space is a necessary part of your simple website design. The designers of Wordpress Development Company focus upon the white spaces as it take off the “cognitive load” from the websites. It helps in dividing the website page into distinct parts that make the information simpler to process. For the complex hierarchical structure, white space is an ultimate solution. Here are a few pointers that can be described as the part of simple web design:

  • F-Pattern Design: The F-Pattern is the natural reading behavior of the site visitors. The website designers must design the page in that way that complements it.

  • Grid layout: In order to avoid any kind of clutter or mess on the website, it is important to divide the website into a grid where the content can be divided into boxes, section, or the columns.

  • Conventional Designs: These types of designs are not boring for your website but it adds a touch of usability, readability, brand credibility, and trust.


  • Right Placement of Visual Elements

The successful website design calls for exact placement of the visual elements. It must not take away the user’s focus from the important context provided on the website. The right design or visual aids manifold in the conversion rate. The ‘design elements’ must be explicit that includes the arrows. These buttons or arrows drive user’s attention to the areas where major details are provided on the website about the owner’s business. It is necessary to focus on the following:

  • Carefully positioning and eyeing only one design element

  • Providing Call to Action statement

  • Good organizing and planning of the website will aid in a higher number of conversions


  • Use of High-Quality Images

To add an extra visual appeal to your website and convey about your business in a greater way, the high-quality images perform a crucial role. In the case of e-Commerce websites, impressive images attract many visitors to the business site. This is one of the amazing techniques not only to create aesthetic appeal, but users can also develop a quick connection with products/services of the company.

The websites only have 8 seconds to grab the attention of their users. Therefore, the designers must place the images in such a way that it attracts the attention immediately of the site visitors. A study also states that an average conversion rate is nearly 2.35%, top 25% of the websites are converting at 5.31%, and top 10% websites are looking forward to the conversion rate of 11.45%.

Final Words

The ultimate goal of every business is to reach out to a large number of audiences with their brand. The chief aim of the websites is to increase traffic and generate more leads. For this, companies can take the help of Wordpress Development Services and have well-designed landing pages. The landing pages are the main factor in lead generation and must be free from any kind of distracting factors. They must load faster and possess seamless navigation for the users too.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://maven.io/company/pages/privacy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)