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Increase Your Lead Generation: Here are 6 Keys to Make an Impressive Website

Updated on February 21, 2019
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The success of any online business irrespective of the size depends upon the lead generation. The website is one of the great sources of generating leads where web designs play a vital role. However, many marketing experts are unaware of its effectiveness. The businesses must take keen measures not only about website design but about its usability too. According to a survey, there are 342 million registered domain names and these registrations have grown by 3.5% yearly.

The utility and functionality of the efficient designed-website are easily navigable. It does not just contain visual designing. If your website lacks any aspect of good website designing, then it may hamper the progress of your brand.

Principles to Improve Your Website

Can your users unable to navigate seamlessly through your website? Are you having a higher bounce rate? If the answer is yes, then you need to optimize your website. Let’s discuss some considerable to improve your design and resulting in the increased lead generation.

  • A Clear Purpose of Your Website

You must be aware of the sole purpose of your website like which all audiences is it targeting and is it conveying the right information about your business? Moreover, ensure that it meets all the requirements of the end users also. The Wordpress development companies must have a clear idea in their head while designing the website that what their site visitors are looking forward to in the business website. For example: whether the site is pertaining to entertainment, information, or interactive stuff. So, it must be designed that way. The particular information must flow through your website fulfilling the immediate requirements of your end users.

  • Convey the Purpose of Your Website

It is mandatory to convey the purpose of your website that must be focused and to the point. The information must be crisp and easily understandable. This will help in making your website an effective communicating tool for your business. The business offering Wordpress Development Services present the information in a tactical way like organizing the details at the top into the headlines and the sub-headings. You can even break the complex and long sentences into the bullet points by removing all the clutter. Nowadays, modern UX and greater user engagement are a need of time.

  • Emphasis on Readability and Typography

Along with great website design, the content must be worth reading too. Content rules your website as it provides desirable information to your immediate audiences. The developers need to keep their typography intact, readable, and visually appealing. This will become an integral part of SEO activities. The Search Engine crawlers make the tricky use of the metadata, keywords, and SEO-based elements. Even the developers must use easily readable fonts like the modern sans-serif as Helvetica, Arial, etc. It is important to make proper combinations of the typefaces of each design element like headlines, buttons, body texts, etc.

  • Using White Spaces and Simpler Designs

The White Space is a necessary part of your simple website design. The designers of Wordpress Development Company focus upon the white spaces as it take off the “cognitive load” from the websites. It helps in dividing the website page into distinct parts that make the information simpler to process. For the complex hierarchical structure, white space is an ultimate solution. Here are a few pointers that can be described as the part of simple web design:

  • F-Pattern Design: The F-Pattern is the natural reading behavior of the site visitors. The website designers must design the page in that way that complements it.

  • Grid layout: In order to avoid any kind of clutter or mess on the website, it is important to divide the website into a grid where the content can be divided into boxes, section, or the columns.

  • Conventional Designs: These types of designs are not boring for your website but it adds a touch of usability, readability, brand credibility, and trust.

  • Right Placement of Visual Elements

The successful website design calls for exact placement of the visual elements. It must not take away the user’s focus from the important context provided on the website. The right design or visual aids manifold in the conversion rate. The ‘design elements’ must be explicit that includes the arrows. These buttons or arrows drive user’s attention to the areas where major details are provided on the website about the owner’s business. It is necessary to focus on the following:

  • Carefully positioning and eyeing only one design element

  • Providing Call to Action statement

  • Good organizing and planning of the website will aid in a higher number of conversions

  • Use of High-Quality Images

To add an extra visual appeal to your website and convey about your business in a greater way, the high-quality images perform a crucial role. In the case of e-Commerce websites, impressive images attract many visitors to the business site. This is one of the amazing techniques not only to create aesthetic appeal, but users can also develop a quick connection with products/services of the company.

The websites only have 8 seconds to grab the attention of their users. Therefore, the designers must place the images in such a way that it attracts the attention immediately of the site visitors. A study also states that an average conversion rate is nearly 2.35%, top 25% of the websites are converting at 5.31%, and top 10% websites are looking forward to the conversion rate of 11.45%.

Final Words

The ultimate goal of every business is to reach out to a large number of audiences with their brand. The chief aim of the websites is to increase traffic and generate more leads. For this, companies can take the help of Wordpress Development Services and have well-designed landing pages. The landing pages are the main factor in lead generation and must be free from any kind of distracting factors. They must load faster and possess seamless navigation for the users too.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.


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