ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Interview with Karen Moore - Founder and Owner of SaveGreenNow and EcoHomeResource

Updated on June 25, 2013

I am writing a series of hubs interviewing women entrepreneurs who have managed to set up and run successful small businesses while managing a family and a full time job. My aim is to share their success stories and provide inspiration to moms looking to start their own business.

Meet Karen Moore, the founder and owner of 2 websites dedicated to green causes - EcoHomeResource and SaveGreenNow. EcoHomeResource was launched in 2008 as an information sharing website dedicated to inspire healthy and eco-friendly living within the home and beyond. Today, it also boasts of an ever growing database of environmentally-friendly companies along with articles covering every area of the house and advice from industry experts. SaveGreenNow is an extension of EcoHomeResource and features eco-friendly products and services at discounts.


Karen Moore
Karen Moore

Q1. Karen - tell us a little about yourself and your website SaveGreenNow?

I’m a wife and mom of an adorable 2-year old boy. I am a marketing professional. I specialize in developing strategic partnerships.

SaveGreenNow is a deal website that is dedicated to providing great deals on earth-friendly products and services. We recently launched offering nationwide and Los Angeles-based deals. A priority initiative for SaveGreenNow is to donate a portion of our profits to a different environmental non-profit organization each month.


Q2. What inspired you to come up with this website?

Personally, I’ve always been passionate about creating a harmonious and beautiful home environment. Over the years, I’ve found myself taking Feng Shui workshops, classes on candle-making, interior design and researching the latest eco-friendly/non-toxic alternatives. And like most people, our family is on a budget, but I don’t want to compromise on quality, so finding a great deal is important to me.

So, I decided that I would combine my marketing expertise, passion for healthy/eco-friendly living and the public’s love of daily deal sites…and created!


Q3. What type of green products and services do you endorse on SaveGreenNow? Do you offer only local deals?

We look for products and services that do not harm the environment…that don’t use any harmful chemicals, feature organic ingredients, and promote optimum health for the individual and the planet.

Right now, we offer Los Angeles-based deals for local businesses such as organic restaurants, spas, salons and other holistic/natural products and services. For businesses which sell their products/services online, the deals are available nationwide.


Q4. How does SaveGreenNow plan to reach out to the masses?

Our primary strategy is to create meaningful, strategic partnerships with trusted people and organizations that speak to like-minded, conscious consumers. As a first step towards achieving this, we have created an Affiliate Marketing Program, whereby we offer life-time commissions on each customer sent to SaveGreenNow.

It’s very simple, all the affiliate would need to do is place our banner ad on their website/blog and for every customer who makes a purchase from SaveGreenNow by clicking on the ad, the affiliate will earn a commission. So, the longer our ad stays on the website, the more commissions you can earn and as the affiliate’s subscriber base grows over the years, they continue to earn commissions on each customer….FOR LIFE! There are no fees/costs associated and we do not get any access to the affiliate’s subscriber database.

If you own a website or blog and think your readers would appreciate this service, please drop me a line at

And then of course, there's Facebook, Twitter and LinkedIn!


Q5. You have a 2 year old and a full time job. How do you divide your time between family, a full time job and SaveGreenNow?

I sometimes wonder that myself, and the “to do” list is very long! I have to admit, I have moments thinking to myself; “how am I going to get all of this done!” and “How crazy am I?”…but don’t we all? Ambition will do that. Trying new things and pushing your limits will make you feel a little out of control sometimes.

But once the anxiety passes :)…I get down to business. I make sure the time I do spend on each aspect of my life really counts. And I have found that it is very important to have compassion for myself, knowing that I am not Wonder Woman (even though she was my ultimate childhood hero!).

I am sharpest first thing in the morning, so that’s when I concentrate on things like contracts and financials. When I come home from work, my priority focus is on my husband and son. Then, when our little one goes to bed, the evenings are usually dedicated to research, emails and social networking. Weekends are a mixed bag of kid’s birthday parties, SaveGreenNow business, playing at the park and going to the beach as often as possible. Date nights are extremely important! Life gets busy.

I am blessed to have a wonderful husband who supports me and cheers me on when things get tough. He is truly my partner and I don’t know if I would be able to do all of this without him…actually I’m sure I wouldn’t.


Karen's bundle of joy!
Karen's bundle of joy!


Q6. What steps have you taken towards making your home a greener place to live in?

I do my best, but always striving to do more. I do the typical stuff like recycling, using chemical free cleaners, organic bedding and paint my home with non-toxic paint. As much as I hate weeds, instead of spraying toxic chemicals on my yard, every 3 weeks or so I get out there and pull each one by hand (using this nifty little tool my neighbor told me about). And with regards to water and energy efficiency, we use low-flow shower heads, primarily wash clothes in cold water and limit our use of the air conditioner and heater. I love the Pur water filter on our kitchen sink faucet…it’s cheap and it works!

On my very short list to add to our household: Composting bin in the backyard, raised garden beds and a tankless water heater. Eventually, a gray water system and solar panels!


Trying her bit to protect the environment! Installing solar panels.
Trying her bit to protect the environment! Installing solar panels.


Q7. Your favorite green website would be....?

That one is just too tough to answer. There are so many great green websites out there! I think the US Green Building Council’s website ( is a really great resource. is a fabulous site for locally grown organic food. I like if I have a quick question about what and how I can recycle anything. And I love Health Child, Healthy World non-profit organization ( And is a super clean and friendly resource. Just to name a few…and of course, my personal “love” --!


Q8. “Living naturally” to you means...?

Free of chemicals, interacting with nature, authentic personal connections (the last one may seem like a weird answer, but in this highly digital world, I think it is important to take time to spend time WITH people).


Q9. What is future of SaveGreenNow?

To serve as many people as possible…bringing good value on quality products & services. Through this service, we hope we will create positive change and help organizations who are doing great work to preserve our planet’s resources. Local deals are available only in Los Angeles as of now, but we will soon be expanding to other US cities.


Q10. And to wind up, what is the one thing that makes SaveGreenNow unique from the very many deal websites out there?

I can’t speak about the other deal websites, because I know there are some terrific ones out there (I’m a big fan!), but I can say that at SaveGreenNow, we have an incredible brain trust of talented people…from our sales team, creative designer, technical team and legal counsel and I feel that this results in delivering a high-quality website.

We are developing some fabulous partnerships that will continue to strengthen our ability to support green businesses. Plus, we provide valuable content to inspire green living through our sister website:, because we are committed to supporting people’s desire to live well and in harmony with the planet. And an important component of our business is to donate a portion of our profits to environmental charities and non-profit organizations.



    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)