ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Magazines for Entrepreneurs and Small Business Owners

Updated on October 28, 2012

Essential Magazines for Entrepreneurs

There are a number of magazines published for entrepreneurs and small business owners, but not all of them are worth the expense. Don't spend money on magazines subscriptions that don't help your business grow. This article reviews some of the popular magazines for business owners and evaluates them based on return on investment.

Fortune

Fortune magazine is household name in business publishing. It is one of the few magazines that non-business owners have heard of, but does reading Fortune raise your business IQ? Does it give a good return on investment?

No, Fortune is not a good investment. The magazine is written for high-level executives in the corporate world, not small business owners. Few of the articles deal with issues that concern entrepreneurs. Its value may be more in its name recognition than in its journalism. If it matters to you to appear wealthy, then subscribing to Fortune can give that appearance, but it won't make you wealthy.

Fast Company

This magazine earns its keep. It is geared more for the high tech set, but has articles important to any entrepreneur, especially on issues of marketing and advertising. Every issue has essential knowledge on how to leverage the internet, social media, and good design for more profits. This magazine earns its keep. Even the advertisements are helpful.

Wired

Wired is similar to Fast Company, but not nearly has helpful. For one, you would have to dig through Wired just to find real journalism. The rest of the magazine is filled with macho blurbs about sci-fi movies. In the high tech world, this might be essential knowledge, but in the rest of the business world, it is a waste of ink. Worth the investment? Not hardly.

Entrepreneur

Don't be fooled by the name. This magazine is just an advertisement scam. You won't gain any real knowledge reading it.

Wall Street Journal

The Wall Street Journal is essential reading for stock brokers and financial planners, but if your business is local, then it only helps you insofar as it gives you insight into national economic trends. I once heard that people who want to get rich read the Wall Street Journal, while those getting rich read the business section of their local paper.

Finally, there are a number of free or near free options. The New York Times website has a small business blog which often has sage advice from real business owners. Their Corner Office series interview CEOs of large business, and they often share wisdom about being a boss that can help someone new to the role.

Your local paper likely has a free website and blog that will give insight into local issues. Some interest groups, such as your local Chamber of Commerce offer free newsletters that deal with local issues that could affect your business. Your local paper, likewise may have a business magazine supplement that either publishes with the paper or as a separate periodical. If you run a local business, read local news.

Depending on your business, there are often trade magazines, newsletters, blogs, and websites that give industry news. What might be most helpful in these publications is the ads. You can see what services are being offered, by whom, and sometimes at what price. Some quick comparisons could save your business from overpaying.

Return on investment isn't just about dollars. When you take time to read something for your business, you are taking time. Don't waste your time on publications that don't expand your knowledge base.

Comments

Submit a Comment

No comments yet.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)