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Make Money Online by Selling Adwords

Updated on August 7, 2010

What is AdWords?

AdWords is the program created Google to market advertising services to businesses. Google uses information gathered from search engine transactions and web traffic to create targeted ads, then serves those ads through its' AdSense program.

AdWords is for advertisers, AdSense is for advertising publishers. Without AdWords, AdSense would not exist; there would be no advertising to publish.

AdWords Makes Money for Advertisers

The vast majority of businesses allocate some percentage of their budget for advertising. A traditional "brick and mortar" business tends to attract customers in traditional ways; signage, TV and radio spots, Yellow Pages ads, newspaper ads and mailings. Traditional businesses can also leverage online advertising by partnering with Google and the powerful AdWords program. You can profit by bringing them together. As an AdWords consultant, you provide a valuable resource to business owners who might not be Internet savvy. The word "Google" will get you in the door!

Google AdWords Targeting

What does Google know about you?

Using Internet technology, Google can target ads to specific locations, businesses, and search queries. All people surfing the Internet are assigned an IP address, which generally implies a geographic location. This association isn't always reliable, but for advertising purposes it could be as accurate as some other targeting strategies. Google captures the IP address, calculates the general location of the browser, and serves up location-specific ads. Try it by following these steps:

  1. Open a browser window and enter the address
  2. Note the IP address that is returned. This is the IP address that every web site sees when you browse there. It's probably not unique to you, but it's close enough.
  3. Open a browser window and enter the address
  4. Type in the address that you copied from Step 2, then click Submit.
  5. Note the geographic location that's returned. You won't see your street address, but you'll probably see the name of your city. Now you know what Google knows about you.

Google also provides am Internet search engine. Their 'customers' type in a word or phrase, click the Search button, and receive a list of web sites that might satisfy their thirst for knowledge. Given this scenario, Google now has another significant chunk of information with which to tailor advertising. The Google Master Computer knows what the web surfer is currently interested in because the person just typed it in. Google combines current interests and current location to calculate specific ads, then serves those ads back to the unsuspecting person sitting at their computer.

How do you profit from this scenario?

The vast majority of local businesses have no concept of how all this works. A business owner understands his specific market and knows how to leverage traditional advertising, but very few understand that Google can help them attract more customers. By working with local businesses to set up ad campaigns with Google AdWords, you provide a crucial service to companies that need customers; and most of them do.

For example, a local dentist would benefit from a Google AdWords campaign that targets Internet users who search on the word orthodontist and whose IP address places them in a specific city or region. TV, radio, and newspaper ads cannot possibly target potential customers to that level of detail. A newspaper advertisement targets everyone who reads the newspaper in a particular city. Obviously only a tiny fraction of those readers have any interest in finding a dentist. A Google AdWords campaign is much more focused and can be much more cost-effective for the advertiser.

How do you get started?

Get started by studying the AdWords tools and tutorials provided by Google. Google wants you to profit from their programs; their success is a function of your success.

Hot tip

Google gives away AdWords starter kits that include advertising. Many web hosting companies offer free $50 AdWords advertising budgets with new accounts. Search the Internet for these programs. Your business will have a much better chance of succeeding if you have first-hand experience with your product.

Cultivate relationships with potential customers

Seek out owners and also employees with purchasing and decision-making responsibility. Businesses owners know the value of advertising, but be prepared for skepticism. Google AdWords sometimes seem almost too good to be true because they can be so tightly focused when compared to traditional advertising methods.

Google provides a rich set of tools for AdWords customers. Your job as an AdWords consultant requires you to interpret and leverage these tools for your advertisers. Show your potential customers how closely they can track their advertising expenditures using AdWords online tools.

If you're currently an AdSense publisher, think about the potential for AdWords marketing by working backwards from your AdSense experience. Every ad that you publish originated in the mind of a business owner who wanted to attract more customers.

Note the quality and strategy of the ads; how can they be improved? If an ad seems out of place, the advertiser probably doesn't have a strong grasp of AdWords and how to leverage them.

What local businesses would benefit from the same types of ads? AdWords campaigns can be narrowly targeted to provide a high rate of return on a small investment. The neighborhood bakery only benefits from ads that reach local residents within driving distance. You can help.

Identify the decision makers

Walk into the front door of a typical business and you will meet a friendly qualified representative, but not an employee tasked with purchasing. Job One for you is to charm your first contact and coax the name of the decision maker from them. Be sure to have something to hand out; a business card, a brochure, or a flyer are always effective. A personalized pen or tchotchke pays dividends as well. Don't expect to be ushered into the inner sanctum on your first visit. Set an appointment with the decision maker. If you leave with 2 names (the receptionist and the owner) and an appointment, you have pulled off a very successful cold call.

Be prepared to hear the word "no". Very rarely will you make a sale on the first visit. A long-term relationship requires a trust-building period.

Adjunct Opportunities

Consider selling web sites as well. A web site with built-in AdSense and AdWords capabilities is attractive to many local businesses. The web site business is not saturated. True, there are many online companies that provide web site building services. Build relationships with your customers and they will stick with you. Google AdWords can be overwhelming; your personal touch will be your advantage over your far-away competition.

Consider helping local businesses expand. A company that sells widgets locally can sell widgets nationally or internationally by building a cost-effective and strategic AdWords campaign.


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    • nicomp profile image

      nicomp really 6 years ago from Ohio, USA

      @Bruce Brown: It's a great opportunity, I agree!

    • profile image

      Bruce Brown 6 years ago

      Google got all people selling their products, no commission, only what they earn from marketing their own skills along with adwords

    • nicomp profile image

      nicomp really 6 years ago from Ohio, USA

      Shalom wrote:

      "top article. well put."

    • nicomp profile image

      nicomp really 6 years ago from Ohio, USA

      Anthony Cardenas Wrote:

      "Suprisingly (sic) enough I am generating quite a nice income by doing work on the net. I'd tested out all the common job opportunities (surveys/customer support) without much luck. Following a lot of exploration I found *** ********* ***** and put the approach to the test. I am now in a position to work full time from a home office :)."

      (free plug redacted)

    • nicomp profile image

      nicomp really 7 years ago from Ohio, USA

      @iwkya: I agree with you. However, in the context of my answer to awsydney, what I wrote was also correct. The IP address assigned to your connection is specific to that connection until the ISP assigns another one.

      I do agree that IP address and MAC address are different things. The IP address may be dynamic and the MAC address is coded into the firmware of the network card and is static.

    • profile image

      iwkya 7 years ago

      @nicomp: your IP addres is NOT specific to your network card at all, that is your MAC address. Your ip address is determined by your isp. Its more than likley that your ip is dynamic meaning if your net is off for a while, your isp will give you a different one as your original one has been used up. Your mac address is the hardware address given to your network card etc, ip and mac address are seperate things..

    • sukhera143 profile image

      sukhera143 8 years ago from Home

      much informative.

    • nicomp profile image

      nicomp really 8 years ago from Ohio, USA

      @awsydney: Thanks for commenting. Your IP address is actually specific to the network card in your computer, until your internet provider elects to assign you a new one. If you are using a large provider, as most people do, your IP address may be simultaneously shared with many other users at the same time. Your Internet Provider sorts the traffic and sends you only the packets that pertain to your network card.

    • awsydney profile image

      awsydney 8 years ago from Sydney, Australia

      Hi Nicomp, I always thought the IP address was unique to each person's account. I will try this out sometime. Thanks for sharing.

    • The Old Firm profile image

      The Old Firm 8 years ago from Waikato/Bay Of Plenty, New Zealand

      The information and the links on this hub nicomp are of immeasurable use to a tyro such as myself.

      I particularly appreciate the directions on researching IP addresses and thence backtracking emails.


    • nicomp profile image

      nicomp really 8 years ago from Ohio, USA

      Thanks, Duchess!

    • profile image

      Duchess OBlunt 8 years ago

      Great work, thank you

    • nicomp profile image

      nicomp really 8 years ago from Ohio, USA

      @heysmarty0 : Thank you!

    • nicomp profile image

      nicomp really 8 years ago from Ohio, USA

      @nilum: Thanks!

    • heysmarty0 profile image

      heysmarty0 8 years ago

      nice hub,great tips !

    • nilum profile image

      nilum 8 years ago

      Thanks for sharing such a valuable information with Us !!