- Business and Employment
Make Money Online by Selling Adwords
What is AdWords?
AdWords is the program created Google to market advertising services to businesses. Google uses information gathered from search engine transactions and web traffic to create targeted ads, then serves those ads through its' AdSense program.
AdWords is for advertisers, AdSense is for advertising publishers. Without AdWords, AdSense would not exist; there would be no advertising to publish.
AdWords Makes Money for Advertisers
The vast majority of businesses allocate some percentage of their
budget for advertising. A traditional "brick and mortar" business tends
to attract customers in traditional ways; signage, TV and radio spots,
Yellow Pages ads, newspaper ads and mailings. Traditional businesses
can also leverage online advertising by partnering with Google and the
powerful AdWords program. You can profit by bringing them together. As an AdWords consultant, you provide a valuable resource to business owners who might not be Internet savvy. The word "Google" will get you in the door!
Google AdWords Targeting
What does Google know about you?
Using Internet technology, Google can target ads to specific locations, businesses, and search queries. All people surfing the Internet are assigned an IP address, which generally implies a geographic location. This association isn't always reliable, but for advertising purposes it could be as accurate as some other targeting strategies. Google captures the IP address, calculates the general location of the browser, and serves up location-specific ads. Try it by following these steps:
- Open a browser window and enter the address www.WhatIsMyIP.com
- Note the IP address that is returned. This is the IP address that every web site sees when you browse there. It's probably not unique to you, but it's close enough.
- Open a browser window and enter the address www.geobytes.com/IpLocator.htm?GetLocation
- Type in the address that you copied from Step 2, then click Submit.
- Note the geographic location that's returned. You won't see your street address, but you'll probably see the name of your city. Now you know what Google knows about you.
Google also provides am Internet search engine. Their 'customers' type in a word or phrase, click the Search button, and receive a list of web sites that might satisfy their thirst for knowledge. Given this scenario, Google now has another significant chunk of information with which to tailor advertising. The Google Master Computer knows what the web surfer is currently interested in because the person just typed it in. Google combines current interests and current location to calculate specific ads, then serves those ads back to the unsuspecting person sitting at their computer.
How do you profit from this scenario?
vast majority of local businesses have no concept of how all this
works. A business owner understands his specific market and knows how
to leverage traditional advertising, but very few understand that
Google can help them attract more customers. By working with local
businesses to set up ad campaigns with Google AdWords, you provide a
crucial service to companies that need customers; and most of them do.
For example, a local dentist would benefit from a Google AdWords campaign that targets Internet users who search on the word orthodontist and whose IP address places them in a specific city or region. TV, radio, and newspaper ads cannot possibly target potential customers to that level of detail. A newspaper advertisement targets everyone who reads the newspaper in a particular city. Obviously only a tiny fraction of those readers have any interest in finding a dentist. A Google AdWords campaign is much more focused and can be much more cost-effective for the advertiser.
How do you get started?
Get started by studying the AdWords tools and tutorials provided by Google. Google wants you to profit from their programs; their success is a function of your success.
Google gives away AdWords starter kits that include advertising. Many web hosting companies offer free $50 AdWords advertising budgets with new accounts. Search the Internet for these programs. Your business will have a much better chance of succeeding if you have first-hand experience with your product.
Cultivate relationships with potential customers
Seek out owners and also employees with purchasing and decision-making responsibility. Businesses owners know the value of advertising, but be prepared for skepticism. Google AdWords sometimes seem almost too good to be true because they can be so tightly focused when compared to traditional advertising methods.
Google provides a rich set of tools for AdWords customers. Your job as an AdWords consultant requires you to interpret and leverage these tools for your advertisers. Show your potential customers how closely they can track their advertising expenditures using AdWords online tools.
If you're currently an AdSense publisher, think about the potential for AdWords marketing by working backwards from your AdSense experience. Every ad that you publish originated in the mind of a business owner who wanted to attract more customers.
Note the quality and strategy of the ads; how can they be improved? If
an ad seems out of place, the advertiser probably doesn't have a strong
grasp of AdWords and how to leverage them.
What local businesses would benefit from the same types of ads? AdWords campaigns can be narrowly targeted to provide a high rate of return on a small investment. The neighborhood bakery only benefits from ads that reach local residents within driving distance. You can help.
Identify the decision makers
into the front door of a typical business and you will meet a friendly
qualified representative, but not an employee tasked with purchasing.
Job One for you is to charm your first contact and coax the name of the
decision maker from them. Be sure to have something to hand out; a
business card, a brochure, or a flyer are always effective. A
personalized pen or tchotchke pays dividends as well. Don't expect to
be ushered into the inner sanctum on your first visit. Set an
appointment with the decision maker. If you leave with 2 names (the
receptionist and the owner) and an appointment, you have pulled off a
very successful cold call.
Be prepared to hear the word "no". Very rarely will you make a sale on the first visit. A long-term relationship requires a trust-building period.
Consider selling web sites as well. A web site with built-in AdSense and AdWords capabilities is attractive to many local businesses. The web site business is not saturated. True, there are many online companies that provide web site building services. Build relationships with your customers and they will stick with you. Google AdWords can be overwhelming; your personal touch will be your advantage over your far-away competition.
Consider helping local businesses expand. A company that sells widgets locally can sell widgets nationally or internationally by building a cost-effective and strategic AdWords campaign.