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Make Money providing Doula Services

Updated on July 5, 2011

In my opinion one can definitely make money providing doula services affordably. Anyone seeking to become an entrepreneur via opening a small business should research providing such services. Start up costs can be minimal and many of the services provided could be idea for a stay at home mom looking to supplement the income of her household. If you are single like me; you may not be familiar with the term doula.

Doula is an ancient Greek word meaning “a woman who serves” however, presently it is used to refer to a trained experience professional who provides support to a mom-to-be prior and or postpartum to birth. A doula offers services that cater to the mom-to-be by providing the informational, emotional, and physical support necessary to make the birth of the child a smooth transition for the entire family.

A doula service (also called postpartum care service or postpartum doula is different from a birth doula or labor assistant), however most services are established to offer both birth and postpartum care for the mom-to-be. If you are an individual that loves being around and participating in the joy a new baby brings to a home, then this might be a business that you’d enjoy. This could prove to be a very lucrative business considering that in one year recently nearly 4 million babies were born in the United States alone. Please note that a doula is an assistant that is trained and or experienced to provide services that will bring comfort to mother, baby, and family, however she cannot replace the role of midwife or a physician. Doula services can cover a wide variety of support for the mother, newborn, and family as is revealed via the video.

Business Overview

The miracle of having a new baby in the house can cause a disruption of the normal routine that occurs within a family’s home. New moms, dads, and siblings may experience exhaustion from sleepless nights, new worries, and other adjustments. A new family can enjoy a smoother transition of having a new little one in the house by hiring a doula service. Many times relatives live far away and or maybe estranged and not in a position to assist the new mother.

A doula service can supply the family-to-be with whatever it takes to help parents cope with the demands a brand-new infant such as coaching on breast-feeding, baby's first bath, cries in the night, and diaper duty.

Some of the advantages to making money providing doula services are:

  • That you can start on a shoestring budget with minimal costs.
  • Income generated can be sizeable depending on the way the business is established.
  • It is a great business for stay at home moms, individuals wanting to become entrepreneurs with a home-base business, or college students looking to make additional income.
  • Trained individuals that are single get all the fun of being around a new baby without permanent responsibility.

A business owner of a doula service, should have a genuine feel for new parents and babies, as well as experience with infants. Regardless of whether or not you perform the actually services or just hire others to do the job, one should be knowledgeable of infants, new moms, and their families. While your services won't be that of a nurse or nanny, you and your employees will need to know how to help new moms with breast-feeding, changing diapers, deal with colic and handle the other minor crises of new babyhood that can send parents into a panic.

Startup Costs and Potential Income

As mentioned prior startup cost will be somewhat minimal within this business depending on the investor. Investments factors such as equipment, transportation, licensing and permits, operating location, working capital and initial marketing and advertising budgets will determine your actual startup cost.

The size of your business, clientele base, and location will also contribute to the amount one might wish to spend in getting this business established. Estimate startup costs I reviewed ranged from under $2,000 to over $5,000. While good established owners of this type of business is estimated to have an income potential of $20,000 a year as an individual performing services alone and a potential of $50,000 and more with other employees.

Again, one must realize that an individual wishing to offer this type of service to a middle class clientele would not incur the same startup costs as someone catering to the rich and famous. In addition someone in a somewhat remote location would not have the same expenses as an individual within a highly populated area. The key to remember is that a successful entrepreneur carefully researches and plans every aspect of a new business venture, including the working capital required to achieve positive cash flow and the financial investment needed to start a business.

Marketing your business

Marketing for your business will be focused on individuals that are about to be new parents. One can advertise services by giving free parenting talks to prenatal classes, and then passing out brochures that describe in detail your services. You can leave brochures with hospital maternity centers, obstetricians, pediatricians and new-parent support groups in the area you want to establish your business. As well as establish a business website detailing your services and credentials. A doula service is a terrific new-baby gift, so don't forget to advertise this fact to grandparents, other family members, and friends!

Equipment and Credentials Required

Again this is a shoestring operation that will not require a lot of equipment or office supplies. Actually all you really need to get started in a doula service are your own innate abilities to perform specified services, a reliable vehicle or public transport to carry you to your assignment locations, and a phone for communication purposes. One can work out of their own home and establish a home office as the business grows. Since you're dealing with people and their most precious possessions (a newborn), it is advisable to carry liability insurance and have pediatric first aid and CPR certification.

Accreditation and certification are available, but not necessary from the National Association of Postpartum Care Services. However, personally I feel the more professional your business the more clients willing to trust your reliability. Your business will be viewed as one step ahead of credibility if you or someone with your business is a nurse, medical assistant or other health professional.

Click thumbnail to view full-size
Mother-to-be may need a relaxing massage...Crying baby may need soothing... Other siblings may need attention...New mother may require encouraging words...Family will require time to adjust to newborn's demands...
Mother-to-be may need a relaxing massage...
Mother-to-be may need a relaxing massage...
Crying baby may need soothing...
Crying baby may need soothing...
Other siblings may need attention...
Other siblings may need attention...
New mother may require encouraging words...
New mother may require encouraging words...
Family will require time to adjust to newborn's demands...
Family will require time to adjust to newborn's demands...

The Cost of a Doula Service

Typical cost of a certified doula’s service ranges between $300 to a $1000 depending on the type of service and support the new mother-to-be requires during childbirth and or postpartum thereafter.Obviously, such costs also depend on whether one lives in upper New York, lower New Mexico City, or overseas in another country.

In addition the length of time services are rendered and experience of the trained doula will affect cost as well. Most doulas will have a brochure listing services performed and prices of each including package deals. Many will be willing work with you to help you afford the service and offer payment options.

A doula’s support is priceless so it pays an individual to make several calls to different services to find one that meets the needs of the mother-to-be at a price that is affordable. Also check to see if your insurance provider includes a provision for doula services; some providers do while others insurance policies do not. Another option is to check to see if the hospital that is handling the delivery of the child offers a doula program.

Ending thoughts

My thoughts are that one can make money providing doula services provided this is a small business that is doing something that you love to do. This is a prime opportunity for mothers to empower other mothers-to-be by providing support and insight of the natural occurrences within motherhood. It can be a rewarding career and or business owner provided you are an individual that loves to touch the lives of others by participating as a witness to the miracle of childbirth and assisting in the care of a family as it adjusts to the arrival of a newborn into their daily lives.

As a doula and or business owner of a doula service you can assist other women during the early stages of motherhood by providing the physical, emotional, and even spiritual support needed to overcome fears and maintain her household. In addition while helping someone else; one in turn is helping oneself by gaining income to maintain your own household. Below I am providing numerous links you might like to research if interested in owning a small business offering doula services and please remember your comments are always welcomed...


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    • Melis Ann profile image

      Melis Ann 

      6 years ago from Mom On A Health Hunt

      I'm a new hubber and came across your great info on doulas. I used a doula during 2 of my birthing experiences and consider myself a doula advocate. Everyone I know that's become pregnant since then has hired a doula based on my recommendation. I've thought about becoming one myself - just finding someone to take care of my kids on-call is a challenge. Thanks for the detailed info!

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      7 years ago from Texas

      Thanks for stopping by and sharing your thoughts and ideas about making money via a doula services. :)

    • profile image

      John from best food processors 

      7 years ago

      Wow, I had never heard of this subject before stumbling upon this post. I imagine it must be a great way to make money if you enjoy new births and helping out. Especially for those woman who can't have their own children, or who have kids that have now grown up.

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      Thanks for stopping by for a read. :)

    • Granny's House profile image

      Granny's House 

      8 years ago from Older and Hopefully Wiser Time

      Nice hub and Idea. I have never heard of this. I'm sure it could be useful. Great hub

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      You're welcome Gypsy Willow. :)

    • Gypsy Willow profile image

      Gypsy Willow 

      8 years ago from Lake Tahoe Nevada USA , Wales UK and Taupo New Zealand

      Never heard of it before! Thanks for the enlightenment

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      Hi a Doula service is usually offered to a mom-to-be shortly prior to giving birth, during, and shortly after. It really depends upon the new mother's needs and how much one wants to spend as to how long a doula is available for the mom. It looks like it could be a very good business; good luck on your quest. And thanks for stopping by. :)

    • delmar11alford profile image


      8 years ago

      wow this is very interesting.

      Do Doula's help mothers after birth or before it?

      If my wife gets pregnant in the future, I would love for someone to be there for her, during labor and after it.

      This is also a great idea for a business I'm starting to get up. Thanks!!!!

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      Hi Rachel, thanks for sharing your first hand experience and insight on having a child with and without a doula service. You have truly shown the extreme difference between the two. Thanks for stopping by and commenting. :)

    • profile image


      8 years ago

      After having gone through two pregnancies, twenty years apart, I believe that our medical establishment still holds to the Christian principle that women are to bear "in pain" for Eve's sin. I say this because even with the interventions that they have to assist in pain, birth is usually traumatic and painful especially considering the number that lead to cesarean sections due to the interventions themselves.

      I wish that more of our young women would be shown that birth is a normal process that does not have to be traumatically painful. Our mothers and mother's mothers don't all know this as they birthed through pain and, so therefor, cannot teach the young ones.

      I wish someone had done that for me. My first birth at 18 was not a good experience. I was laid on my back, never walked, had my water broken, given drugs and ended up with an emergency c-section that forever changed my body. Fast forward 18 years and we try to have a vbac but in our area they're not acceptable. I ended up trying with a doctor 180 miles away from home and had a c-section because the baby's head was malpresented. Boy, do I wish I had someone who knew how to straighten her head out.

      I did have a doula the second time and she was absolutely wonderful support in helping us to try to have as natural a birth as possible.

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      Hello zinneryone it is nice to meet you. Thanks so much for stopping by and commenting! :)

    • zinneryone profile image


      8 years ago from Plano, TX

      Very nice hub. I had never heard of doula services before I saw this. Very informative.

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      Thanks for stopping by for the read, ripplemaker! I'm thinking the more people that become aware of such services the better off new moms needing a little support and or people looking to start a business will be.:) I really appreciate your time and comments!

    • ripplemaker profile image

      Michelle Simtoco 

      8 years ago from Cebu, Philippines

      Hey this is cool and the first time I heard the name too. Doula...thanks for this great money making idea! :)

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      Thanks atennyi for stopping by for the read and adding your insight about making money providing doula services.:)

    • ateenyi profile image


      8 years ago from Chicago

      Good Hub!!!!!!!

      Doula services are always in great demand. The job require through professionalism and dedication. The women who are seeking to work are either through motivation or to experience the positives and negatives. Thanks for sharing so useful information.

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      I agree with you BKCreative, I'm not really sure when and why the American women stopped providing each other with this type of support. When growing up there were such supporters for my mom. But,as people started moving to larger cities it seems the concept of the village got lost. And during the same time mothers had to start working to assist in supporting the household.

      Regardless, I agree that this is a much needed service now because more young mothers live farther away from their families that could support and guide them through postpartum. Thanks for stopping by and commenting!

    • BkCreative profile image


      8 years ago from Brooklyn, New York City

      This is so wonderful - and I wish more American women were able to make use of a doula. We are somehow expected to do it all alone - with little or no support. There is never a time in life when we will need more support. It doesn't surprise me that so many women have postpartum depression - it is easy to feel overwhelmed, exhausted, and powerless.

      In so many cultures you will find a whole village rallying around a new mother to help her.

      Perhaps as I face retirement this is where I can lend my services.

      Great hub, great information - thanks so much!

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      Twins, wow it was great you were able to find a free service in the UK. I was reading that some insurance services offer the doula service to their clients in the US. Thanks Janet for stopping by and commenting! :)

    • profile image


      8 years ago

      I have to admit I'd never heard of Doula before. When my twins were born, we did however have someone come round to support me with breastfeeding - in the UK, this was a free service run by volunteers.

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      @Madison22 - Thanks so much for stopping by Madison, I'm glad to share the info I just learned this week myself. :) Especially for something that does sound interesting and offers potential income. :)

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      @TattoGuy - Thanks for checking for me "teacher." :)I take it that means I get an "A" this week :) Seriously, I'm still attempting to "connect the dots" to understanding SEO, backlinks and the likes, however, I am attempting to implement what you've taught me via your hub, "How to Make Money on HubPages" when I put together my hubs. Thanks for the support, TattoGuy! :)

    • Madison22 profile image


      8 years ago from NYC

      Awesome, money glitch! I never heard of doula myself. But, it sure sounds like a great way to make money. Thank you for sharing!

    • profile image


      8 years ago

      Jeeez yer number 3 on Google with Make Money providing Doula Services plus it's a nice payin lil keyword, you are the girl :)

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      @Ethel- I agree that an individual should definitely hire someone with credentials an preferably references :)

      @bat115 - It sounds like this could be the same thing. It's my understanding that you can study to be a birthing doula or a postpartum doula or if you prefer you can do both.

      Thanks so much for stopping by and commenting. :)

    • bat115 profile image


      8 years ago from Los Angeles, CA

      The name Doula is new to me. I have only heard of "postpartum counselors", I guess it is the same thing?

    • ethel smith profile image

      Ethel Smith 

      8 years ago from Kingston-Upon-Hull

      As long as the person is well vetted it sounds great.

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      @myawn - Hi Myawn, I just happen to stumble upon it myself and was intrigued to do more research and I agree it is a good idea for new mothers.

      @PDH - Hi Maita, yeah, I think that it would be good for a college student or a stay at home mom that might want to generate some extra income. From the price list I saw online it looked like an individual could make money once established.

      Thanks to you both for stopping by and commenting. :)

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      @rmcrayne - Hi RM, I was surprise that there were only a few services here as well. I think that it must be kind of an up and coming business that is branching out from a midwife.

      However, it has not fully caught on yet at least not under this name. I can recall when for years no one mentioned midwifery at all and then all of a sudden it bloomed. I think this is going to be the same way. Thanks for stopping by :)

    • prettydarkhorse profile image


      8 years ago from US

      very nice way of earning extra money, Thanks Money, Never heard of it before, Maita

    • myawn profile image


      8 years ago from Florida

      I've never heard of it but it sure sounds great and something that is needed for mothers Thanks for the nice hub!

    • rmcrayne profile image


      8 years ago from San Antonio Texas

      Doula services must not be big in San Antonio. All those years working with families and especially NICU, you'd think I would have heard of Doulas. There is certainly a need in that population.

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      @emievil - I agree emievil, I can see the benefits of having a doula during childbirth to provide those extra hands to assist in keeping the household running without stressing out the new mother. The link above "DONA International Welcome" may provide information as to whether or not the services are offered within your country.

      I can see that this would be a good business and a source of income in any nation for stay at home moms, single women, and college girls that has the desire to be a nurturing supporter to women giving childbirth and postpartum services shortly thereafter. Thanks for commenting. :)

    • Money Glitch profile imageAUTHOR

      Money Glitch 

      8 years ago from Texas

      @Princessa - Thanks for the support Princessa, I saw a lot of potential with this business idea and really enjoyed the information I found. Especially because many women live far away from their moms or others that could offer them support at such a wonderful, but stressful time.

      @The Rope - Thanks the Rope, for sharing your insight about this type of service. Everyone on the videos seemed to be very pleased with the assistance of a doula. However, it is always great to hear from someone who knows individuals that have used the services.

      Thanks so much for both of you stopping by and commenting.:)

    • emievil profile image


      8 years ago from Philippines

      Never heard of the word 'doula', so like Princessa, I was drawn to this hub because of this word. Never heard of having another woman attend to a pregnant woman who's about to give birth, and even after :). Maybe we can have this kind of services here. God knows, I'd like to have one when I give birth. Thanks MG!

    • The Rope profile image

      The Rope 

      8 years ago from SE US

      Great idea MG! I know of several people who would have used this service and been a lot happier in the long run and had a lot less stress. Thanks for sharing the idea!

    • Princessa profile image

      Wendy Iturrizaga 

      8 years ago from France

      What a great idea, I would have certainly paid for those services when my children were born. I like the idea of mothers empowering mothers to be and new moms. Motherhood is not easy, options are not ovbious. This type of service should be more expanded.


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