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Business in Blue Jeans: Making Your Small Business Work

Updated on July 26, 2012

Do you own a small business? Do you want to have a small business but don’t know how to go about it? Well, Business in Blue Jeans could be the answer to what you need.  One of your options.  You know I just love options for it speaks of possibilities. It’s an expansion of ideas and explosion of creativity. It makes you want to get up and go!

I run a small business – a preschool to be exact. Looking back, I wished then that we had a mentor or a business coach who would have guided us. But since we had none, we just groped in the dark and made our way cautiously and very slowly learned from our mistakes and triumphs. I realized though that our failures were an essential part of growing, but I also saw how expensive those mistakes were. It was only years later that I was mentored by a brother in community and he helped me a lot in seeing my business in a different way.

I believe that getting a good mentor is one way to help you make your small business work. If you are looking for one, why don’t you check out what Business in Blue Jeans has to offer you. May I share a wonderful interview with none other than the CEO of Business in Blue Jeans, Susan Baroncini-Moe? It pays off to know who you will be working with and what kind of person she is.

I’ve always loved knowing how people got started with stuff. How did you get into this business?

In my "former life," I studied for and obtained my Master's Degree in social psychology. I paid my way through grad school by teaching web design and development at the University of Iowa, when the internet was still pretty new. I was recruited by a major American magazine publishing company to manage the web strategy for two of their magazines. But when I got carpal tunnel syndrome, a repetitive use injury affecting many computer professionals, I had to decide: continue working and risk surgery, or change careers.

I decided to change careers. I spent the next several months traveling around the country, training and studying to become a life coach. But as I built my coaching practice, I realized that many of my clients were small business owners who were really struggling, trying to find a way to make small business easier and more affordable. At that time, most of the books and programs were geared toward much larger enterprises than the small professional or what I call the "micro-entrepreneur." So I expanded my business and started consulting to help micro-small business owners figure out the nuts and bolts of doing business.


Your decision to change careers reminded me of myself.  I did that too and it was a decision that changed my life.  A beautiful move I believe.    I like the name Business in Blue Jeans.  It has a certain appeal to it.  Why did you choose this name?    

My business originally had a different, more corporate brand. It didn't fit me at all, and it bothered me for at least a year. Finally, one day, I was talking with a branding consultant and talking about my business and I casually said, "I hate wearing suits to meetings. I love working with clients who are comfortable and pleasant. I just love hanging out with my clients, rolling up our sleeves and really making their businesses work." The consultant said something like, "So you do business in your blue jeans?" And that's when it hit me. That's exactly what I do. I do Business in Blue Jeans.

Hahahaha That’s cool! It’s funny how life just brings forth inspiration right smack in the middle of a conversation or anywhere and in between here and there. So the main purpose of Business in Blue Jeans is to help micro-entrepreneurs or small business owners…

The purpose of Business in Blue Jeans is to make business easier, more comfortable, and more practical for people who are serious about earning an income doing what they love. I work with people who want to start a business to help them design a unique business that suits their personality, lifestyle goals, and budget. I work with people who already own businesses to figure out what isn't working and help them making their businesses run more optimally and more profitably.

I've designed my business so we can offer one-stop shopping to the micro-small business owner. And we're almost to the point of being A to Z with what we offer. In addition to the consulting, advisory, and coaching services and the books and audio programs, I now own,,, and soon we'll be launching divisions for copywriting and book publishing. There's almost nothing we can't do for micro-entrepreneur.

By Bunnygrams @ Photobucket
By Bunnygrams @ Photobucket

That sounds like a lot of work! So do you do all of this by yourself?

When you hire Business in Blue Jeans, I am the primary point of contact. It's really important to me that my clients feel connected to a real person, not like they're dealing with a big corporate brand. So each and every Business in Blue Jeans client works directly with me, regardless of the project. Sometimes that direct contact means I have to prioritize my e-mails, so if an e-mail isn't client-related or project-related it may take me awhile to reply, but following up with people is important to me, even if it takes a week or two.

While I'm the CEO of Business in Blue Jeans, I could never run all of these divisions alone. Not only is the company growing and there's a bit more work than I can handle on my own, but I've found the best and brightest professionals who can do certain things better than I can. For example, I can design a logo, but frankly, there are people on my team who can design a better logo. So these days, I leave that work to them.

The full Business in Blue Jeans team consists of almost a hundred people scattered across the globe. I spent five years assembling this team, and I'm really proud of the group I've put together. They're not just amazing at what they do, they're really good people who are very pleasant to work with. So it's very much a team effort.

That said, I still manage all of the consulting, advisory, and coaching work, as well as most of the project management. I also do most of the copywriting, the e-zine, and that really is me on all of my social networking profiles like Facebook and Twitter. These are the things I'm best at and the things I love the most.

With Leo, Susan's Husband
With Leo, Susan's Husband

It’s great to know that people can work directly with you and that you have a team of professionals helping you out.  Can you share some of the businesses that you have helped and have prospered? 

When I met my husband, he was a professional drummer who wanted to add a stream of income. He wanted to use his love of drumming in a new way, so we found a way to match his knowledge of drumming with his experience in graphic and web design, and created is an online store where he sells his own designs on t-shirts, coffee mugs, mousepads and more. It's a very popular store.

Another success story is April Perkins, one of my clients who became one of my dearest friends. April was an interior designer who loved designing homes, but who also loved the environment. We paired the two loves and created Now April is a successful environmental interior designer and is extremely busy as a sustainable living coach and consultant.

Finally, I want to share an existing client who I think is going to become a huge success: Kirk Wilkinson. Kirk is a happiness coach, which I think is fantastic. Kirk is currently going through the Repair, Restyle, Refresh program and we're getting ready to re-vamp his web site completely. I think Kirk is definitely someone to keep your eye on.

"It is unwise to pay too much, but it’s also unwise to pay too little. When you pay too much, all you lose is a little money. But when you pay too little, you stand a chance of losing everything, because the thing you bought is incapable of doing what you bought it to do. The common law of business balance prohibits paying a little and getting a lot – it just cannot be done. So, when you deal with the lowest bidder, it is wise to put a little something aside to take care of the risk you run. And, if you do that, you can afford something better."

- From “A Thought on Price” by John Ruskin, English Philosopher, 1819-1900

That’s absolutely fantastic. With all of the things you are offering to the small business owners, are the prices affordable?

This is a great question that a lot people wonder about. When I first designed my company, I have options for people who have a very limited budget. In some cases that means I've created a product or service at a budget rate. For example, I created a home study course, "Designing the Business of Your Dreams," which is for people who know they want to start a business, but aren't sure what business to start. If you worked through this process with me personally, it would cost at least $3500. The home study course is much more affordable for the entrepreneur on a shoestring budget. There's also a value-priced version of my 90-day Relaxed Fit program.

Plus, although my team is made up of fantastic, top-notch professionals who deliver high-caliber work, they're also folks who work with me on pricing. That's one of the great benefits of working with Business in Blue Jeans: you don't have to search for the right professional and then wonder if they'll do a good job or if you'll get the best work at the best price. I recently worked with an author on her book launch and saved her over $1,000 on her planned budget, which she was able to put into more marketing to make her launch even more successful.

Finally, in order for any business to succeed and thrive, you really do have to invest in it. You don't have to invest crazy amounts of money, but you do have to invest something. I've always said that I can work with most budgets, but you have to have either time or money. If you want to save on one, you have to have the other in some abundance.

with the baby chicks
with the baby chicks

Yes, I was just talking to my partner about this topic awhile ago about the need to invest in a business. One last question, what is the most important thing we should know about you?

The most important thing you should know about me is that I'm deeply passionate about my business and my writing, but I'm also a well-rounded person.

I believe that life is an incredible gift that we should never, not even for a day, take for granted. We're meant to take advantage of all that life has to offer. If you're not content in your life, and if you're not exploring why you're not happy or content, the question I ask is, "Why not?" Life should be a continual quest for betterment, whether it's making yourself better or making the world better.

I also believe wholeheartedly in "variety is the spice of life." I'm always trying something new and exploring new creative outlets and hobbies. Currently, my husband and I are into urban homesteading, have several gardens and a chicken coop for our new baby chicks.

Thank you so much Susan for graciously answering all of my questions.  I've found out that getting to know a person's character, personality, integrity, purpose and even warmth is one of the important things I need to know with anyone that I work with.  I wish you much love and light as you help small businesses thrive.

And that concluded my interview with Susan Baroncini-Moe. I’m glad to have been able to share with you the person behind Business in Blue Jeans.

Enjoy exploring all your options in making your small business work for you.

By: Michelle Simtoco


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    • ChristyWrites profile image

      Christy Birmingham 

      7 years ago from British Columbia, Canada

      Great interview. I like the name Business in Blue Jeans! I see how she is both inspiring and knowledgeable. She has lots of good information; thanks for the share.

    • rayvenperkins profile image


      8 years ago from USA

      Hi ripplemaker,

      Good Jobs, thanks for that.

    • coach_JC profile image


      9 years ago from Philippines

      Hi ripplemaker, My name is JC Santos, I own and I am just starting my own training center for Speech, Personality Development & Self-Help. IF you could email me and give me some tips, I would really be happy because I really need pieces of advice. Thank you, I like your articles btw.

    • ripplemaker profile imageAUTHOR

      Michelle Simtoco 

      9 years ago from Cebu, Philippines

      Steveonline and cobraski: Thanks!

    • cobraski profile image


      10 years ago from Maryland

      Thumbs up for small businesses!

    • steveonline profile image


      10 years ago from Houston, Texas

      There are so many people looking to start small businesses, especially since so many people are getting laid off from their jobs. You provide great information to help them get started, as it can be a huge undertaking.

    • ripplemaker profile imageAUTHOR

      Michelle Simtoco 

      10 years ago from Cebu, Philippines

      VioletSun, hehehe just motivating you...and me as well. By the way, here is the other important question: I am curious you mentioned before that you are hearing impaired but you could hear the chant...I was really stunned with that. Do you still listen to it?

    • VioletSun profile image


      10 years ago from Oregon/ Name: Marie

      Michelle: LOL!  You are bad. :) In answer to your question to me, I can't resist asking have you started your book yet???????  hehehe.

      Cris: Stay optimistic, you never know if your sister will hire you. My sister did, and we ended up buying her business. She is happy because the business stays in the family.

    • ray898 profile image


      10 years ago

      Very interesting.

    • ripplemaker profile imageAUTHOR

      Michelle Simtoco 

      10 years ago from Cebu, Philippines

      Hi BC, you made me laugh and smile. Thanks for the visit sire and the compliments! :-)

    • webrecsol profile image


      10 years ago

      hello cris, I want new and small business so can you suggest me what should i do for online markting as a business


    • ripplemaker profile imageAUTHOR

      Michelle Simtoco 

      10 years ago from Cebu, Philippines

      Hey Cris, does that mean you will be giving up being an online junkie? Hehehe Well I know you could do both. Good luck to your sis and her new business. :D

    • Cris A profile image

      Cris A 

      10 years ago from Manila, Philippines


      Well what do you know, my sister just asked me what do I know about running a business. Apparently she's planning to put up her own and I think "plans" to employ me! But that's just me being optimistic of course! LOL Anyway, I'll print and have her read this! Thanks for sharing :D

    • ripplemaker profile imageAUTHOR

      Michelle Simtoco 

      10 years ago from Cebu, Philippines

      VioletSun, the lemonade diet? I just checked out your website. That sounds like an interesting business and a wonderful alternative to cleaning of toxins from our bodies.  It sounds great! :-)

      And oh the healing chant...I will tell you definitely.  Promise! You are so sweet to be so supportive.  And thank you for the wonderful feedback.  So now we have projects to work on..there's the book and the healing chant CD. LOL Have you started yours? (giggles... sorry couldn't resist.) Hahahah

      Maybe Susan Baroncini-Moe can help us then with the promotions and all. Hehehe

      By the way, I am curious you mentioned before that you are hearing impaired but you could hear the chant...I was really stunned with that. Do you still listen to it?


    • ripplemaker profile imageAUTHOR

      Michelle Simtoco 

      10 years ago from Cebu, Philippines

      Hi Charia, go ahead and check out Business in Blue Jeans. Susan has an ezine which you can subscribe to. :-)

      Bro Bo Sanchez is the leader of our Charismatic group and I used to be in the music ministry. He helped me with my business and spiritual life a lot. Anywayc Bo can be your mentor too you know. We don't have to always know our mentors personally. Just continue to read his teachings and listening to him. :-)

      Thanks for reading this hub Charia :-)

    • VioletSun profile image


      10 years ago from Oregon/ Name: Marie

      Michelle: Just checked your site again, (had checked it before), and both of your have done an awesome job. Let me know when you publish your healing chant CD and I will purchase it. I remember listening to your chant at a time, I was struggling with the change of life, and I was stunned at how it helped!

    • VioletSun profile image


      10 years ago from Oregon/ Name: Marie

      Michelle: The link is in my profile, it has to do with the lemonade diet which is a cleanse program designed by Naturopath Stanley Burroughs over 75 years ago and wrote a little book about it . His daughter is still around and manages the printing and sales of his book. Will do the cleanse tomorrow, but not for the full 10 days, just 3 days or so.

    • Charia Samher profile image

      Charia Samher 

      10 years ago

      I always wanted to start a small business, maybe I should check on that link.

      So teacher Michelle, you are connected with Bo Sanchez, that is so great. I am a subscriber of his Kerygma "Daily Bible Reflection", I have also subscribed to his free E-book. I believe he's a great man. And he is your mentor!?!, no wonder you are a great woman.

    • ripplemaker profile imageAUTHOR

      Michelle Simtoco 

      10 years ago from Cebu, Philippines

      Hello Susan!!! Thank you for gracing my hub with your positive energy. :-)  That is what is wonderful about you. I know you are making a lot of difference as you connect with many people all over.  Blessings be upon your business as you help people create abundance in their lives by making small businesses thrive.  What a beautiful way to help the "micro-enterpreneurs."  Now I know who to run to when I'm stuck with my own small businesses. LOL 

      It was lovely connecting with you! Keep sharing your light.

      With joy, Michelle

    • profile image

      Susan Baroncini-Moe 

      10 years ago

      Michelle, the article turned out great! It was so nice of you to invite me to participate in your hub and you did a great job interviewing me. Your questions really made me think! I've really enjoyed our chats and continue to be amazed at what a lovely, graceful woman you are. Thanks so much!

      Warmly,Susan Baroncini-Moe

    • ripplemaker profile imageAUTHOR

      Michelle Simtoco 

      10 years ago from Cebu, Philippines

      Hi VioletSun, you do? Have an online health business? Yes do tell what site is that...made me really curious.  Yes, there is a need to invest on our businesses.  Like Daisy and I will be switching to a paid hosting services for our site. :-)

    • ripplemaker profile imageAUTHOR

      Michelle Simtoco 

      10 years ago from Cebu, Philippines

      Hi Hawkesdream, so glad you stayed to read the whole interview ... twice! LOL Yes Ruskin had a wonderful perspective about price and affordability. Susan Baroncini-Moe shared that quote with me. I'm so glad she did. :-)

    • ripplemaker profile imageAUTHOR

      Michelle Simtoco 

      10 years ago from Cebu, Philippines

      Hi Raven, your comment made me reflect that I actually prefer to run a small business than a big one. I guess because I prefer the personalized service that goes with small businesses. :-) Thanks for dropping by to read and comment.

    • ripplemaker profile imageAUTHOR

      Michelle Simtoco 

      10 years ago from Cebu, Philippines

      Hi Dottie, I was strucked by the name 'Business in Blue Jeans' because I was mentored by Bo Sanchez who has a website called Preacher in Blue Jeans. LOL You are right, it does sound comfy and makes a person feel at ease. :-) Thank you for pointing that out. Susan Baroncini-Moe did make me feel at ease. And so the questions came naturally.

      Thanks for the thumbs up!!!

    • VioletSun profile image


      10 years ago from Oregon/ Name: Marie

      We run an online health business that we recently purchased from my sister and which we were running for her as her associates( have to update my profile), and yes, we have had to invest money to make it grow, such as spending more money in Google and promotion,  which means sacrifices, not paying ourselves a full salary for a while, but its worth it, and we love it, so things work smoothly for us even when it gets busy.

    • Hawkesdream profile image


      10 years ago from Cornwall

      Some hubs you just have to read every word [twice] in order to digest the information within. This ripple is one of them, and Ruskin, he gives sound advice too!

    • Raven King profile image

      Raven King 

      10 years ago from Cabin Fever

      Very interesting. I think small business is the future.

    • Dottie1 profile image


      10 years ago from MA, USA

      "Business in Blue Jeans" what a great name for a business. I bet the name puts the clients at ease before they ever walk in the door. And Michelle you did an outstanding job of asking Susan some very important questions for those researching to seek help with a small business. But then again you're a natural when it comes to relating and talking with people.

      Terrific review thumbs up to you on this one!


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