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Marketing Jobs and Salaries

Updated on November 14, 2012

© 2012 by Aurelio Locsin.

The best and most valuable products and services in the world only earn profits for their producers when marketed to a target audience. Thus, the job of marketing is to advertise value and why customers should take advantage of an organization’s offerings. Salaries for marketing professionals vary by job title and employer.

Research Analysts

Marketing research analysts, who may also be called marketing specialists, examine the buying and selling conditions in cities and states, and across the nation to determine how a product and service can sell. They look at competing products, forecast marketing trends, collect data about consumer habits and preferences, and use statistical software and computer modeling to analyze information. Most employers require at least a bachelor’s degree for the profession, with higher job levels needing at a master’s degree. A credential in the form of a Professional Researcher Certification is available from the Marketing Research Association, which mandates having at least three years of related experience, being a member of a professional organization and passing an exam.

Research Analyst Salaries

As of May 2011, the Bureau of Labor Statistics states that the nation’s 318,190 market research analysts earned a mean $67,130 per year, or $32.27 per hour.

  • The 90th percentile earned $112,560 yearly, or $54.12 hourly, while the 10th percentile received an annual $33,490, or $16.10 per hour. T
  • he largest employers were management, scientific and technical consultants, which hired 34,500 and paid average salaries of $66,130 per year, or $31.80 per hour.
  • Motor vehicle manufacturing boasted the best average pay of $99,320 yearly, or $47.75 hourly, but for only 170 individuals.

Marketing Managers

Marketing managers plan marketing campaigns that advertise an organization’s products and services. They consult with other department heads to determine the products to feature and the best strategies to use. They then determine where to advertise, what advertisements to use and how much to spend on advertising. They may initiate research projects and analyze the findings, and deal with clients directly to provide advice. A bachelor’s degree is the minimum requirement, although many managers also have a master’s degree. Many years of experience are also needed, which managers may have obtained as sales representative, research analysts, buyers or promotions specialists.

Marketing Manager Salaries

About 168,410 marketing managers earned a mean $126,190 per year, or $60.67 per hour in 2011.

  • Lows that were less than an annual $60,230, or $28.96 hourly, and highs that rose above $187,199 per year, or $90 per hour.
  • The largest employer, which was the management of companies and enterprises, hired about 14 percent of the total and paid a mean annual $131,980, or $63.45 hourly.
  • However, the highest wages were with other financial investment activities, averaging $169,770 per year, or $81.62 per hour, for 2,010 workers.


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    • MarleneB profile image

      Marlene Bertrand 

      5 years ago from USA

      Wow! I didn't know marketing professionals made that kind of money. I guess I shouldn't be too surprised, especially when I think of how important they are to a company's overall success.

    • Kasman profile image


      5 years ago from Bartlett, Tennessee

      As someone who was involved in marketing at one time, you are right on with a lot of your information! It's also amazing how many marketing jobs don't even require a degree these days. Sometimes, if you've even done enough sales in retail, they will consider you experienced enough to get one of the higher paying careers. Voting up and a great hub Alocsin!

    • Brett.Tesol profile image

      Brett Caulton 

      5 years ago from Asia

      It's not surprising that these guys earn well, as they draw in the customers and money ... maybe they should earn even more!

      Shared, up, useful, pinned and tweeted.

    • vespawoolf profile image


      5 years ago from Peru, South America

      I don't know much about this field. What a surprise that marketing actually pays well! This series is very helpful, thanks.

    • teaches12345 profile image

      Dianna Mendez 

      6 years ago

      Alocsin, I was in marketing for years and can attest the jobs are fast-paced and demanding. They are fun, but also involve a lot of creativity to design, sell and manage. The money you mentioned is right on target for the industry. I love the research part of marketing best. Excellent coverage on this occupation.

    • rfmoran profile image

      Russ Moran - The Write Stuff 

      6 years ago from Long Island, New York

      Aurelio you are the career counselor of hubpages. Another fine job of providing a resource for anyone looking for work in this field. I hope you are on twitter - a great venue for introducing articles.

    • carol7777 profile image

      carol stanley 

      6 years ago from Arizona

      these sound like great jobs..but I would imagine hard to get right now. Good salaries..And as i said I am sure..lots of competition.

    • Nora411 profile image


      6 years ago from Chicago, IL

      I went to school for marketing and am currently taking time off from work to raise my daughter, but I still love to research the marketing field and see whats what. Great info voting up and useful!

    • VeronicaFarkas profile image

      Veronica Roberts 

      6 years ago from Ohio, USA

      I agree with Tammy: great info! I really enjoy your hubs on job statistics and salaries. I find it all very fascinating. :)

      I've done some work as a Research Analyst (and currently do marketing for small businesses). It is a very rewarding career field... in many ways!

    • tammyswallow profile image


      6 years ago from North Carolina

      This is great information. Marketing jobs pay better than I would expect them to. That would be a great job to have. Well done!


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