ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Search Engines and Keywords: Marketing for Alpaca Breeders

Updated on February 21, 2015

What would you search for?

CloudyPass Peruvian Marcus
CloudyPass Peruvian Marcus | Source

Search Engines

Now that the dust has settled from the search engine wars, two giants are left standing: Google and Microsoft’s Bing. According to the September 2014, comScore Insights Market Rankings, “Google Sites led the U.S. explicit core search market in August with 67.3 percent market share, followed by Microsoft Sites with 19.4 percent (up 0.1 percentage points) and Yahoo Sites with 10 percent. Ask Network accounted for 2 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.” With a combined total of 86.7 percent of the search engine market, it makes sense to focus your keyword research and allocate any advertising budget with Google and Bing.

Search Engines and Keywords: Marketing for Alpaca Breeders

2014 search engine market share
2014 search engine market share | Source

Keyword Research

There are several free and paid tools to use for researching keywords for your marketing campaign. Google Adwords has a Google Keyword Planner Tool which can be used not only for buying ads, but also purely for research.

To use the Keyword Planner Tool, you supply a keyword, like “alpaca.” You can filter the results by country, date, language, and much more. When you click on “Get ideas,” you will get a bar chart with search trends, and keywords grouped into themes.

Google Keyword Planner Tool

Keyword Idea Results

When you click on the “Keyword ideas” tab you are presented with individual keywords and phrases. You can sort by the different columns by clicking on the column heading. In the image below, I have sorted by the “Avg. monthly searches.” Once you look over each keyword, you can click on the “Add to plan” for each, or you can do an “Add all” or download all to a spreadsheet or CSV file to then import into your ad campaign.

Keywords Sorted

Alpaca Listing Aggregators

So, you might be thinking, this is great information if I want to place some general direct ads, but what if I only want to sell my alpacas or stud services, can’t I just use OpenHerd or other listing services such as AlpacaNation? The answer is, yes, of course, you can use these for your sole marketing efforts. However, the issue with only using these listing aggregators or portals is that usually your farm name or specific alpaca has to be known ahead of time and explicitly searched on. This leaves out many potential new buyers who not only wouldn’t know your farm or business name, but may not yet know about these alpaca listing sites.

Keyword Testing

By using a keyword research tool, you can put yourself in the place of an interested customer and think about what you might initially search on were you new to the industry. For example, you might want to visit an alpaca farm for the first time and might type, “alpaca farms” in Google. As homework, do this both in Google and Bing and see what comes up on the first page. It is likely that you will only see farms that have their own website, or URL domain, and if they are on the first page, they have probably paid for the “alpaca farms” keyword phrase for impressions for a Pay Per Click (PPC) ad campaign. You will see OpenHerd and AlpacaNation on these searches, but it is only the link which points to the general farm search page.

What is Your Customer Searching For?

Search Engines and Keywords
Search Engines and Keywords | Source

Long-tail Keywords

Another benefit of trying general searches like this is that Google, Bing, and will list related search keywords, which may help you find keywords and long-tail keywords you haven’t considered. For example, if you search on “alpaca farms” in, it gives a list of related keywords. One of these is, “Costs of owning an alpaca farm.” Not only may you not have thought to use this as a keyword, but you can see that it consists of more words or is a long-tail keyword. This also means it probably has a lower amount of searches, but also has less competition for page rankings. The best balance is to find keywords that have the highest amount of searches with the lowest competition. And if you are going to bid on the keywords for ads, you’d also want consider the keyword bid price.

Related Searches and Long-tail Keywords

What kind of ads have you placed before?

See results

Your Turn

It is also a useful exercise to study these results and ads to see how they are worded. Study the top ones, do they appeal to you? Why or why not? Could you do better?

Your homework assignment is to use the Google Adsense Keyword Planner Tool to come up with a list of keywords to match your niche. To do this, you will need an Adsense account. If you are feeling ambitious, you can select some of these keywords and design an ad campaign and launch an ad.

Adsense PPC ads tend to be expensive, so an alternative is to use the Keyword Planner to download your keyword list to a spreadsheet and then create the ad in Bing. When creating the ad in Bing, you will see that when you put in your main keyword, it will suggest some additional ones.

If you do create an ad or two, it is important to check them once a day for a while to see which keywords are working and to delete those that are not. You can also always add new ones. Then do at least a once a week check-in.

Understanding keywords and how they work with search engines can be intimidating, but with some study and testing, you too can soon rank on page one (or two) and watch your clicks turn into sales.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)