ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Naming Your Business- How to Get Started

Updated on April 26, 2024
Theblogchick profile image

I am a long time freelance writer and poet. I enjoy sharing my advice with the public.

The art of naming your small business can be a difficult and daunting task. It is best to come up with a detail plan of ideas. Without a solid foundation to stand on your business will fail.

What type of business Are You?

It is vital to understand your business. Are you a car, food, clothing or jewelry company? Are you a blog, social networking or marketing business? Are you home based? Will you be selling a product or something else? You must answer these questions. The beauty of knowing your business will help you established an audience. Make it apart of your daily routine. Never slack off with your business endeavor or ideas.

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.

- Sir Richard Branson

Who Is Your Audience?

The first thing you must figure out is your targeted audience? The naming part will be much easier once your narrow down your potential customers. Are they women, children, young or older adults or the generally public?

Once you have made up your mind about an audience. Think about your customers needs. What are they looking for and can your small business meet their interest.

Try a Catchy or Clever Name

The best way to pick a name is to be original and think outside the box. Catchy names are always a big hit with customers. They love something that will grab their attention. Your business depends on how well you're able to reach your customers. Think of businesses like Urban Outfitters, or The Dollar Tree. These names are clever, unique to their targeted audiences and attractive to the buying public. Everyone knows that the dollar tree clearly serves individuals on a tight budget. Urban Outfitters likewise target's a specific buying audience like young people, African Americans or individuals who love to dress more trendy. It is a highly intelligent brand name.

Your business model should reflect your targeted audience. It is the only way you can generate profit. Without an audience or customers your business will fail.

Use Your Own Name or Initials

A clever way to come up with a name for your business is to incorporate your own name or Initials. Many stores, companies and blogs follow this concept. It is a easy way to pick a name that is long lasting and one that will stand the test of time. Remember, your name is your brand. Make it unique.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

- Jeff Bezos

Business Name Ideas & Examples

Better Solutions Marketing company
Toys for him or her baby shop
Veggie corner bar and grill
Urban boutique
The dress club boutique
Sarah's closet
The sugar vault eatery
Burger Haven bar and Grill
QNC Marketing
Beautiful Braids hairdressing academy
New Mommy maternity boutique
My little Miracle Baby clothing store

Keep Your Business Name A Secret

It is best to not tell your business name to others until the name is legally attached to your business. This is the way to avoid others stealing your ideas or store name. Many businesses have suffered this fate. If, you don't want this to happen to you, only allow the appropriate people to know what you will call your business or company. It will save you the headache of finding another name and legal problems. After all, no one wants the hassle of dealing with court hearings.

Get a .com Domain

I believe that it is best to secure the “.com” domain name for your business rather than alternatives such as .net, .org, .biz, or other possible domain extensions. The more you establish yourself as business professional, you will see lasting results. Professional domains enable you to be taken serious by your costumers. The general public usually associated .com domains names with a more established company or business. You can check on the availability of a domain name on sites such as or These two sites are awesome in helping you decide a great business name.

Conduct A Trademark Search

Do a search at to get an idea as to whether you can get a trademark or service mark for the name. It will make you a more trusted business owner.

Do Proper Research

The best way to not make the mistake of taking a name that already has a trademark is to do extensive research to make sure the name you have chosen is available for professional use.


Set yourself apart from other businesses by prioritizing your brand name. If it needs tweaking do so. The best way to ensure your business never goes out of style is to prioritize how important it is to your success. Let your business name speak volumes to anyone who sees it. Your business name is everything. Make it your number one priority and it will never fail to deliver positive results to your brand. Never give up on branding your business. It may take years but in the end it will be worth it.


Business names are a hot commodity. You must choose a name that will set you apart from your competitors. Whatever industry your business falls under make it your hallmark. A name can speak volumes about your brand and what your offering to the general public.

It is best to clear your mind. Never stress yourself out over a business name. It will only delay the process of finding a awesome business model for your brand. You hold the key to your success.

I hope you found this article helpful in finding a great name. These tips can be proven to work for your store, blog, company or brand. Please, feel free to leave a comment below. As always, I look forward to hearing from you.

Did you find this article helpful?

See results

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)