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Naming Your Business- How to Get Started

Updated on June 17, 2021
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I am a long time freelance writer and poet. I enjoy sharing my advice with the public.

The art of naming your small business can be a difficult and daunting task. It is best to come up with a detail plan of ideas. Without a solid foundation to stand on your business will fail.

What type of business Are You?

It is vital to understand your business. Are you a car, food, clothing or jewelry company? Are you a blog, social networking or marketing business? Are you home based? Will you be selling a product or something else? You must answer these questions. The beauty of knowing your business will help you established an audience. Make it apart of your daily routine. Never slack off with your business endeavor or ideas.

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.

- Sir Richard Branson

Who Is Your Audience?

The first thing you must figure out is your targeted audience? The naming part will be much easier once your narrow down your potential customers. Are they women, children, young or older adults or the generally public?

Once you have made up your mind about an audience. Think about your customers needs. What are they looking for and can your small business meet their interest.

Try a Catchy or Clever Name

The best way to pick a name is to be original and think outside the box. Catchy names are always a big hit with customers. They love something that will grab their attention. Your business depends on how well you're able to reach your customers. Think of businesses like Urban Outfitters, or The Dollar Tree. These names are clever, unique to their targeted audiences and attractive to the buying public. Everyone knows that the dollar tree clearly serves individuals on a tight budget. Urban Outfitters likewise target's a specific buying audience like young people, African Americans or individuals who love to dress more trendy. It is a highly intelligent brand name.

Your business model should reflect your targeted audience. It is the only way you can generate profit. Without an audience or customers your business will fail.

Use Your Own Name or Initials

A clever way to come up with a name for your business is to incorporate your own name or Initials. Many stores, companies and blogs follow this concept. It is a easy way to pick a name that is long lasting and one that will stand the test of time. Remember, your name is your brand. Make it unique.


A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

- Jeff Bezos

Business Name Ideas & Examples

Better Solutions Marketing company
Toys for him or her baby shop
Veggie corner bar and grill
Urban boutique
The dress club boutique
Sarah's closet
The sugar vault eatery
Burger Haven bar and Grill
QNC Marketing
Beautiful Braids hairdressing academy
New Mommy maternity boutique
My little Miracle Baby clothing store

Keep Your Business Name A Secret

It is best to not tell your business name to others until the name is legally attached to your business. This is the way to avoid others stealing your ideas or store name. Many businesses have suffered this fate. If, you don't want this to happen to you, only allow the appropriate people to know what you will call your business or company. It will save you the headache of finding another name and legal problems. After all, no one wants the hassle of dealing with court hearings.

Get a .com Domain

I believe that it is best to secure the “.com” domain name for your business rather than alternatives such as .net, .org, .biz, or other possible domain extensions. The more you establish yourself as business professional, you will see lasting results. Professional domains enable you to be taken serious by your costumers. The general public usually associated .com domains names with a more established company or business. You can check on the availability of a domain name on sites such as GoDaddy.com or NetworkSolutions.com. These two sites are awesome in helping you decide a great business name.

Conduct A Trademark Search

Do a search at USPTO.gov to get an idea as to whether you can get a trademark or service mark for the name. It will make you a more trusted business owner.

Do Proper Research

The best way to not make the mistake of taking a name that already has a trademark is to do extensive research to make sure the name you have chosen is available for professional use.

Prioritize

Set yourself apart from other businesses by prioritizing your brand name. If it needs tweaking do so. The best way to ensure your business never goes out of style is to prioritize how important it is to your success. Let your business name speak volumes to anyone who sees it. Your business name is everything. Make it your number one priority and it will never fail to deliver positive results to your brand. Never give up on branding your business. It may take years but in the end it will be worth it.

Conclusion

Business names are a hot commodity. You must choose a name that will set you apart from your competitors. Whatever industry your business falls under make it your hallmark. A name can speak volumes about your brand and what your offering to the general public.

It is best to clear your mind. Never stress yourself out over a business name. It will only delay the process of finding a awesome business model for your brand. You hold the key to your success.

I hope you found this article helpful in finding a great name and tips that can be proven to work for your store, blog, company or brand. Please, feel free to leave a comment below. As always, I look forward to hearing from you.

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