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Online Product Selling: 10 Web Pages Every Successful Website Should Have

Updated on March 24, 2011

If you've decided to start your own business online or you are selling products online, you probably have the web site to support the idea. But, you are probably wondering how to make a web page for online product selling and how to increase web site traffic in order to increase sales and earn more money.

Certain web pages are sometimes paid so little attention to, but can significantly increase website traffic and affect online product selling. Most part of online selling is web site optimization, which can also increase web site traffic. How to have a successful web site is frequently asked question and it’s worth putting some effort investigation it.



Home page. This is the most important web page. Most customers will arrive on your home page and if it’s not good enough they will leave in no second. Don’t waste your time and efforts on writing personal stories about you, your family or how and when your company was founded. Answer the main question your visitor will be asking when she arrives on that page: “What’s in this for me? Why should I read this?” And the most important: “Why should I buy your product?” Emphasize the benefits your product will have for your potential customer instead of writing all possible features. She didn’t come for the product reviews, she came because she has a problem that needs to be solved. So, what is better than a copy full of answers to her questions. This might be the first step to your web site optimization.

If you have a need to write something about yourself, or you want your customer to get to know you better and create some image about you and your company before deciding on buying your product, there is second page to be included.


About us. There is really no point in writing essays about you, but some short description is necessary. Although online business allows us not to meet our customers in person, people will definitely feel safer buying from you if they think they know you. People want to be sure they spent their money well, so create a web page to connect to people and let them get to know you better. They might have some additional questions about your company or your product(s), so we come to next very important web page.


Contact us. This is also very important web page if you want to run your online business successfully. Your customers will be able to ask questions they have or share their experience with you. Answering their questions will get you closer to online product selling. And, getting their comments or testimonials is extremely valuable. You’ll get the idea of how your product or service is performing. Even better, you’ll have the testimonial you can offer your new potential buyers as a reference. When you collect enough quality and honest testimonials, create another very important web page.


Online selling product and how to have a successful website
Online selling product and how to have a successful website


Testimonials. Receiving a testimonial is valuable to you and your company. Testimonials web page will increase online product selling. People like reading other people’s experience and positive experience usually lets them decide upon buying the product quickly. We all like to believe that if something helped somebody else, it might probably help us. But, be careful with this page. Never put fake testimonials and never cheat your customers. If you’ve just started with your business online and don’t have any testimonial yet, be patient. Not having one won’t kill your business, but making it up will blow your reputation away for good. Good manners are also appreciated in online world and people don’t like being lied to. If they, for any reason, get to know that what you write is not true, your sale will decrease and it will be almost impossible to get the customers’ trust again.

Do ask for the name and email address, as it will allow you to contact your customers if necessary and the testimonials will have more credibility.


E-zine signup. This is another web page that will help you increase web site traffic and online product selling. Invite your visitors to sign up for your free newsletter. That way you will have returning customers who might buy another product from you if you offer more than one. Be sure you send your newsletter on a regular basis. There is nothing worse than offering something to someone and not actually give it. Try to offer something in return, e.g. if they sign up, they’ll get a free gift. Online selling something that’s actually free is not as easy as it might look. You will also have to ask for the name and address, but be sure that you point them up to you privacy policy web page.


Privacy policy. People are afraid of losing their money or even worse, their identity or personal data. That’s why you have to highlight your privacy policy terms and tell them that they don’t have to be afraid if they want to do online business with you. Reassure them and let them know that their personal information won’t be shared or used in any other way but described in your e-zine or online product selling offer.

If your visitor bought the product or subscribed for your newsletter, a confirmation web page is one thing that is often missing, but is crucial.


Confirmation page. This web page is sometimes missing and is maybe the most important page in your online product selling. It doesn’t look nice when you close the online business, but the last “handshake” is missing. You probably made a good impression on your visitor, offered a money back guarantee, reassured her about her personal data safety and product quality and she finally pressed the buy button. The least you can do is thank her for buying your product and tell her one more time she made the right decision. That way she will probably recommend your product to someone else. Even better, she will leave her testimonial which you will appreciate and use for further sales.


Site map. This site is mostly present on almost every web site, but there is no harm in mentioning it once again. If you’re selling more than one product, or have more than one online store or product description, site map is necessary for easy navigating through your web site. People don’t spend much time on particular web page, but sometimes want to go back to the previous content. Don’t let their lack of knowledge make them leave your site too early. Site map should give them complete overview of your site and navigate them to the page they want to go.


FAQ. You don’t want to answer the same questions over and over again. If you are just starting with the business online, assume what customers would be most interested to know about online product selling and explain it on your FAQ web page. If you started receiving tons of questions and you can group them to cover specific areas, include them in your FAQ and answer them. That way you will save your time and reassure your visitors before deciding upon buying the product.


Affiliates. If you have affiliate program, create a web page that invites customer and visitors to become your affiliates and join online product selling for certain commission. If you use ClickBank for online product selling and payment, include link to ClickBank and explain that signing in is free. Describe how your customer can benefit for choosing you as her merchant and invite her to contact you for all questions.



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    • EmmaMedu profile image

      EmmaMedu 5 years ago

      I'm glad I helped you even a little bit.

      Thanks for your comments!

    • MissTravel profile image

      MissTravel 5 years ago from Vancouver

      Lots of good information that I enjoyed. Hope to apply some of your tips as I am having trouble selling some of my affiliate things.

    • Jen's Solitude profile image

      Jen's Solitude 7 years ago from Delaware

      Great information and very informative about 10 pages each website should contain. Thanks very much.