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Overview of Zazzle Stores for Art and Promotional Items

Updated on August 21, 2010

Have you ever wanted to create your own design and then have it printed on T-shirts or coffee mugs or other items that you could use, give away and sell? If so then the advances made in the past decade or so with online technology should be really exciting for you because they make it so simple to create your own products like this online and then to sell them to others if you’re so inclined. One of the best online retailers where you can create this kind of personal store of your own products is Zazzle.

What is Zazzle?

Zazzle is an online retailer that allows you to create your own storefront online. You design items for sale on the site and then they are placed in your store. You can make the store open to the public so that other people can purchase your items. If you’re not interested in selling the items that you make and just want them for yourself then you can set your store to a private setting so that you’re the only one who can access it and buy the items that are there. This storefront has been compared to other well-known online retailers doing similar work, the most well-known of which is

Designing on Zazzle

You are able to design your own items on the site using your own personal artwork. You can upload your own images easily from the computer. It’s a very user-friendly site so even if you’re not proficient with design software, you shouldn’t have any problem turning your artwork into a cool design for the products that you want to create.

You can also make use of the images that are available in the galleries on the site which come from such participating art providers as Disney. You can add text with various fonts to complete the design. This means that you don’t necessarily have to be an artist yourself to create cool designs for products on the site. However, it also means that if you do have your own creative side, you can use it to the fullest extent in creating products with your art work.

Types of Products on Zazzle

There are so many different types of products that you can create on this site that it’s unbelievable. After you upload your artwork, you can make things including T-shirts, greeting cards, calendars, shoes, posters and even personalized postage stamps. Basically, if you can think of a standard item that you would use for any sort of promotional products then it’s almost definitely a product that you can create on Zazzle.

What You Can Do with Products on Zazzle

You can do a variety of different things with the products that you create on Zazzle. Some of your options include:

• Purchase the items for your own use. For example, you can create custom T-shirts to wear that no one else has or can get their hands on.

• Purchase the items for promotional purposes. Make a bunch of coffee mugs with your website on them and give them away at events to drive people to your site.

• Purchase the items for sale at various events. You can purchase your own items on Zazzle at an affordable price, mark up the price and then re-sell them at local arts and crafts events and conventions.

• Open up your Zazzle store to the public, market it online and get people to buy your Zazzle products.

Basically, you can either use the products yourself or you can find a way to make money from selling them or you can do a little bit of both.

Cost of Zazzle

Zazzle is a really affordable online retailer and online storefront. There are two types of costs that you should know about. First is the cost that you’ll pay when purchasing your own products. This is an affordable cost that makes it easy to get the items that you want either for use or for resale. Second, there is the cost of setting up an online storefront to sell your stuff. That’s definitely affordable since it’s free! You create the storefront at no cost and design products to be sold there. You earn royalties off of any sales that you have so what’s happening is that you can earn a profit on those items that sell without actually paying anything up front to create the store. This is far more affordable than creating your own website and stocking it with products.

How to Create a Zazzle Store

To create your store, you simply go to the Zazzle website and create an account. The site is very user-friendly so you can just follow the instructions there to start creating your gallery and homepage. You’ll create products on the site and then these will show up on your gallery and become available for you to purchase yourself or sell to others.

Creating products is a really simple four-step process that the site will naturally take you through. You choose your design, customize it with text and other changes, pick the product that you want the design to go on (such as the specific size and style of T-shirt that you want) and then place your order for the design to be complete.

Once you have established your home page on the site, you will want to start promoting that page so that others can buy your stuff if that’s one reason that you’re there. What’s cool is that Zazzle has a lot of tools built in to the home page for promoting the site. You’ll see all of that when you open your account.

Zazzle Community

Another great thing about Zazzle is that you can become a part of the community there when you join up by networking with other people who have stores on the site. This allows you to meet cool people who may support your work and who can give you tips on using the site. Make sure that you support them back by checking out their products and buying something now and then!


Submit a Comment
  • realtorcards profile image


    8 years ago

    I have been selling business cards on Zazzle and really enjoy it!

  • profile image

    Reunion Basics 

    8 years ago

    We're thinking of adding our class reunion designs to Zazzle, but we do have our own online storefront-- would Zazzle be taking business that we would have otherwise gotten ourselves anyway? We do our own production. We are already highly ranked in our main product categories on google--so why Zazzle?

  • profile image


    8 years ago

    I still like the part of making unique designs in zazzle. I found it convenient and easy to use. Have a nice day

  • Sandyspider profile image

    Sandy Mertens 

    9 years ago from Wisconsin, USA

    I have a Zazzle shop. It is very addicting. What I like best about it, is that it is so easy to create products.

  • Georgina_writes profile image

    Georgina Crawford 

    9 years ago from Dartmoor

    Am loving this hub too and have bookmarked it - thanks

  • MagicStarER profile image


    9 years ago from Western Kentucky

    This is interesting! I have heard of Zazzle but thought it was a storefront for people who made their own crafts and sold them... Duh... I'm going to go look at it now! Thanks for this article, it is very good! :)

  • Smarticus profile image


    10 years ago from North Carolina

    CafePress and Zazzle are roughly comparible in quality. I have stores on both sites, and a site that links designs to my CafePress Store (

    Zazzle is simple to use, but if you are looking to actually market several designs I still find CafePress to be much more useful. CafePress is really designed for the shopkeepers, to make it easy and effecient to sell your products.

    Zazzle has recently tried to move that way with some new tools and interfaces, but I still find CafePress is a lot easier to use, and learn.

  • packerpack profile image

    Om Prakash Singh 

    10 years ago from India, Calcutta

    Hey Kathryn thank you so very much. I had no idea at all about the existence of any such site. It gives a very good platform for those who are creative but may not have such a strong platform to market it. I must say you have done a very good job. So how do you get paid? Paypal? I must tell this to my sister. Thanks again.

  • Patty Inglish, MS profile image

    Patty Inglish MS 

    10 years ago from USA and Asgardia, the First Space Nation

    Thanks for answering this request with a good explanation. Zazzle looks better to me than Cafe Press, which impresses me as junky.

  • hot dorkage profile image

    hot dorkage 

    10 years ago from Oregon, USA

    Is Zazzle more affordable and more flexible than Cafe Press (the gold standard of vanity swag?)


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