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Postcard Sizes in Direct Mail Advertising

Updated on May 19, 2017
David Kaye profile image

David Kaye is Vice President of Sales for Carol Ann Marketing, a print and direct mail firm in West Chicago, IL.

Postcards come in all shapes and sizes!

So, you want to promote your business by utilizing a postcard for your direct mail marketing campaign? Great idea, but where to start? Your printer could probably print any size you want. However, let's keep it simple and stick with the most common sizes:

  • 4"x6"
  • 5"x7"
  • 5.5"x8.5"
  • 6"x9"
  • 6"x11"

Yes, other sizes do exist but these are the most common sizes I come across on a daily basis. Also, please keep in mind that your graphic designer might create a great looking postcard, but what if it is sized at 5.125"x8.375" or another uncommon size. WARNING: You may incur extra charges from your printer to print "custom" size postcards. Utilizing one of the more common sizes above is usually recommended, but check with your printer first!

Also, be careful with larger sizes as well, such as 8.5"x11" or 9"x12". These size postcards are considered "FLAT" pieces of mail. Extra postage charges apply with these larger postcards sizes. Check with your printer or mail-shop to determine what the differences in postage will be for the various sizes you are mailing.

Postcard have various sizes
Postcard have various sizes | Source

What Size to use?

When you are seeking pricing from your print and mail vendors, get pricing on a few different size postcards. This will allow you to compare pricing against your budget. Go with the largest size postcard your budget will allow. Smaller postcards like a 4"x6" can hide behind other envelopes in the mailbox. A larger size gives you more exposure in the mailbox, and can grab the person's attention when retrieving their mail. There is certainly a benefit to any size postcard, but is recommended to go larger whenever you can.

Experience using Postcards for Direct Mail Advertising

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Mailbox
Mailbox | Source

© 2017 David Kaye

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