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Postcard Sizes in Direct Mail Advertising

Updated on May 19, 2017
David Kaye profile image

David Kaye is Vice President of Sales for Carol Ann Marketing, a print and direct mail firm in West Chicago, IL.

Postcards come in all shapes and sizes!

So, you want to promote your business by utilizing a postcard for your direct mail marketing campaign? Great idea, but where to start? Your printer could probably print any size you want. However, let's keep it simple and stick with the most common sizes:

  • 4"x6"
  • 5"x7"
  • 5.5"x8.5"
  • 6"x9"
  • 6"x11"

Yes, other sizes do exist but these are the most common sizes I come across on a daily basis. Also, please keep in mind that your graphic designer might create a great looking postcard, but what if it is sized at 5.125"x8.375" or another uncommon size. WARNING: You may incur extra charges from your printer to print "custom" size postcards. Utilizing one of the more common sizes above is usually recommended, but check with your printer first!

Also, be careful with larger sizes as well, such as 8.5"x11" or 9"x12". These size postcards are considered "FLAT" pieces of mail. Extra postage charges apply with these larger postcards sizes. Check with your printer or mail-shop to determine what the differences in postage will be for the various sizes you are mailing.

Postcard have various sizes
Postcard have various sizes | Source

What Size to use?

When you are seeking pricing from your print and mail vendors, get pricing on a few different size postcards. This will allow you to compare pricing against your budget. Go with the largest size postcard your budget will allow. Smaller postcards like a 4"x6" can hide behind other envelopes in the mailbox. A larger size gives you more exposure in the mailbox, and can grab the person's attention when retrieving their mail. There is certainly a benefit to any size postcard, but is recommended to go larger whenever you can.

Experience using Postcards for Direct Mail Advertising

Do you utilize postcards for Direct Mail Advertising?

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Mailbox
Mailbox | Source

© 2017 David Kaye

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    • Cindy Williams A profile image

      Cindy Williams A 6 weeks ago

      From the realization that the most number of potential customers are not computer and internet savvy, I tried direct mail marketing using 5.5"x8.5" postcards for my confectionery store to reach out the people who are not likely to find the business on the internet. It can be considered as a profitable marketing strategy to attract customers. Each direct mail campaign is targeted for a specific audience. Thus, customers receive only offers that meet their individual buying habits.

      As far as I'm concerned, I can order lists of people who buy confectionery products in the market. According to the recent survey conducted by the Direct Mail Association (DMA), more than 70% of consumers across all ages have bought something from a direct mail piece. This statistical analysis is found to be crucial and really interesting.

      Yes! It still works in the digital age!

      Courtesy:

      https://thedma.org

      http://www.troimail.com/direct-mail/direct-mail-ad...

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