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Predicting Google Keyword Search Trends

Updated on May 1, 2016

Google Trends is a great tool for detecting current search trends and Google Search Insights provides valuable statistical data on every keyword Internet users have searched for since 2004.

However, the benefits of such knowledge are only marginal when half the webmasters online know the same things you do, or more.

Better never than late.

When fighting for website visitors, time is of essence. You can't take several days developing your web content when the traffic increase is just around the corner or has taken place hours ago. The real risk is not that the wave of traffic will pass, but that all of it will be snatched away by more established websites and blogs.

Google picks up what everyone's already reading.

You can be the earliest bird on the Google Trends page and put together your article in 15 minutes, but the sad truth is, you will still be outrun by all the high-profile websites and blogs in the race for organic search traffic.

The only winning move is not to play.

Those trend-hunting websites and blogs have a big following that shares links to all their latest articles, quickly securing them the top spot on Google. Unless you're one of them, you can't beat them. The good news is that you don’t really have to.

Why run the race when you can wait at the finish line?

For every trend that simply pops out of thin air, such as celebrity gossip or viral YouTube videos, there are at least ten that go through some sort of preparations beforehand. The thing is, most Internet users don't know or care about those preparations and only find out about trending events when they actually happen.

Write trending content before it's trending.

New movie releases, latest TV show episodes, sports events and new book publications are announced well before they can generate serious media buzz. Those are just a few examples of the thousands of scheduled events that are out there. Catching these trends early on will earn you a top spot on Google for keyword searches on that topic, just as release of The Hunger Games movie gave websites set up by early fans of the books a big surge in organic traffic.

Predict the trends, not the details.

Election results or Academy Award winners may not become known until a certain date, but we KNOW the date when they do become known, don't we? There's no reason not to use that information to our advantage.

President Truman holding the infamous Chicago Tribune issue after winning the 1948 election
President Truman holding the infamous Chicago Tribune issue after winning the 1948 election

This goes back to print media, when it wasn't uncommon for newspapers to publish the predicted results of political elections as facts in an attempt to beat the competition. In fact, they often had several versions of an article prepared in advance to satisfy every possible outcome.

Online article writers and bloggers are in an even better position to use these techniques.

Competition is still out there.

This is not some game-breaking secret of content publishing. High profile bloggers and news publications already go through some kind of trend prediction process for the high-profile events and upcoming releases in their niche.

Fortunately, niche topics and little-known events are left largely overlooked, which definitely gives us something to work with. Besides, you have to admit that it's better than writing about trends that have been covered by hundreds of other online writers and bloggers already.

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    • DDE profile image

      Devika Primić 3 years ago from Dubrovnik, Croatia

      Predicting Google Keyword Search Trends most helpful, useful and certainly a way to get on online

    • DreamerMeg profile image

      DreamerMeg 3 years ago from Northern Ireland

      That's very definitely food for thought. Thanks

    • graveyard-rose profile image

      Heather Marie 4 years ago from St. Louis, MO

      Very well written. My thoughts exactly. :)

    • profile image

      josechukkiri 5 years ago

      Thanks for a brushing up of my knowledge.

    • henary profile image

      henary 5 years ago from New Delhi

      very Nice and Useful hubpages better.........

    • jpcmc profile image

      JP Carlos 5 years ago from Quezon CIty, Phlippines

      I'm just starting to explore all these online SEO and keywords. It's nice to have more informatino about them.

    • chaturrajneesh profile image

      chaturrajneesh 5 years ago from India

      A very good idea nicely converted into a hub. Voting it up Andrea!! I liked the idea of publishing before it comes into trend.

    • bac2basics profile image

      Anne 5 years ago from Spain

      Hi Andera. just read one of your hubs. great advice and easy to follow even for someone not that au fait with keyword serches etc. Many thanks for the great hub and also for following me. Much appreciated. If you have a min maybe you would like to read my hub on living with ghosts. I am up for a hub nugget award with that so trying to get as much interest as possible going. Thank you

    • Anjili profile image

      Anjili 5 years ago from planet earth, a humanoid

      I like the way you analysed the outcome of Google Trend results. I used to use it until I failed to note the difference in my input. I totally agree with you. Voted up and useful

    • Brett.Tesol profile image

      Brett Caulton 5 years ago from Thailand

      Good advice. Although major issues are harder to crack, there are many niche trends that writers can head off and also edit annually to get some Google love.

      Shared, up and useful.

    • vox vocis profile image

      Jasmine 5 years ago

      I don't use Google Trends exactly because of the downside you mentioned in your hub - until my article climbs up the SERPs chart, the topic may not be a trend anymore :( However, your advice on how to wait at the finish line instead of running the race is right on the spot. Voted up!

    • UnnamedHarald profile image

      David Hunt 5 years ago from Cedar Rapids, Iowa

      Very insiteful information. I've tried to use trends, too, and came to the same conclusion-- although I thought I was missing something. I enjoyed reading this. Voted up and interesting.

    • writer20 profile image

      Joyce Haragsim 5 years ago from Southern Nevada

      I'm no blogger. Your hub is very information, good work.

      Most of the time I can't write this is the reason why I don't blog. Also we don't do a lot so there's nothing to write about.

      Thank you for following me, I'll be doing the same.

      Voted up.

    • Cyndi10 profile image

      Cynthia B Turner 5 years ago from Georgia

      Hi Andera, Like ktrapp, I like the idea of not chasing after trends. Very useful information that I will keep in mind as I write. Thanks. voted up.

    • Minnetonka Twin profile image

      Linda Rogers 5 years ago from Minnesota

      Thanks for the great information. You can never learn enough in this computer age.

    • yougotme profile image

      Renz Kristofer Cheng 5 years ago from Manila

      This is great! I love the article, it gave me a wonderful insight on what to write about. This will really help the Hubpages community a lot. Thanks!

    • a2aoptima profile image

      a2aoptima 5 years ago from Bangalore, Karnataka

      Like your hub. Google Trends is surely a great option to study emerging search trends. Especially the future projection, as you rightly mentioned. is a great tool for article publishers.

    • lifeoflata profile image

      lifeoflata 5 years ago from Tacoma Wa

      very useful hub, trying to stay ahead of the curb is the only way to even think of competing, voted up

    • pandula77 profile image

      pandula77 5 years ago from Norway

      Useful for any online writer. I should also think on these lines. Thanks for sharing!

    • Chris Neal profile image

      Chris Neal 5 years ago from Fishers, IN

      This was an interesting and informative Hub! Voted up and interesting! I'm not exactly a cutting edge blogger but it was still a good read!

    • ktrapp profile image

      Kristin Trapp 5 years ago from Illinois

      Andrea - I really like your overall premise here- to plan ahead for trends, not chase them. You're right, that would be an impossible task. It's sort of like, the early bird gets the worm. Voted up and useful.