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Proper creations of landing pages

Updated on May 27, 2014

Your landing pages and all that comes with it

Landing pages are vital for any website or web based business. They act as a destination where traffic is sent in order to convert visitors via some kind of call to action. If you have an online business, or use your website to convert visitors into paying customers, your landing page is likely to be the most important web page for your business. Some landing pages are more successful than others, and to create a landing page that truly converts, there are some things that you will need to keep in mind.

Create a call to action

A landing page has to be very clear about what it wants a visitor to do. If the call to action is not spelled out in the clearest terms, then a visitor is simply not going to convert into a customer. Your call to action is essentially the most important part of your landing page so you should make sure that you include it on the page more than once. We are now a world of text scanners, so your call to action should be emboldened at the top of your landing page, and it should also be the last message that your visitors are left with. If you want visitors to sign up to your newsletter about health supplements, tell them, and if you want them to commit to a purchase of your latest e-book, tell them and provide a clear sales link.

Tidy your visuals

We live in a visual age in which people are now used to consuming text of 140 characters on Twitter and not much more. The visuals on your landing page are just as important as your text, so make sure that your visuals are professionally designed, do not make your page look cluttered, and add something to the visitor experience. If you are having bespoke visuals designed for your landing page, you may even want to think about integrating your call to action into an eye-catching image to increase your conversion rates.

Social media integration

If the offering on your landing page is particularly attractive, you will want to share it with as many people as possible. By adding social media share buttons on to your landing page, people who are interested in your product or service will be able to share the offer with their friends via social media channels, attracting new visitors to your landing page and maximizing its reach.

Steven Yaniz


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