ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Reliance On Social Media For Marketing Can Be Detrimental

Updated on April 13, 2019
Mousumi Ghosh profile image

I am a content writer at Esolz Technologies Pvt. Limited where I am exploring my career as a content writer.

Social Media Marketing
Social Media Marketing | Source

At the time of the emergence of different social media, the commercialism in these platforms was not a widespread idea by then but with the progress of the time, the digital marketers have started to use these social media platforms as their mediums of trading. With every turn of the decade, new inventions are coming up and new strategies are discovered. Today, every company irrespective of shape, size or success has come on social media platforms in hope of gaining profits. Things are changing every day and clinging to the same, old, conventional idea will not feed you with more conversion or sales. You need to think twice before choosing the social media platforms as your prime way of promoting because there are many hidden facts that you may not consider to focus on.

In the recent few months, the social media platforms are going down frequently which is shaking the foundation of digital marketing. At the time of promoting business on social media, people pay more heed on the merits of the platforms being ignorant of the consequences they may face with the platforms as this is the effect of the popularity of the social media. Sometimes Facebook is going down and sometimes Instagram goes down. People are so perplexed because of these issues and a presence of sparkling panic can be observed among people regarding this. Relying on any of this marketing platform is neither an imperishable nor a brilliant idea for your business.

Loopholes Of Social Media Platforms For Marketing

People having great business acumen should think twice before completely relying on social media. The reasons are as follows,

1. Continuous Diminution Of Organic Reach

The continuous reports of the earning of any company have made the social media platforms aware of the profits they are making so as a result of the fact a reverse pressure is coming to them to increase the profits so they are changing free services to chargeable ones. It is true that organic reach will never reach zero but the recent sitch has dragged it near to near. Definitely, there are several ways to increase the engagements but if any smaller, similar base gets to see your post then engaging people will be barely possible without spending for boosting post. This is a piece of bad news for small businesses or start-ups. The main problem with this whole process of boosting is that it is not an unerring way of translating income. So think twice before investing your effort, time and money.

2. You don't own those Platforms

In spite of having a large number of the crowd behind you back, remember those people are not your customer but the customer of the platforms. They can be your potential customers but before that social media platforms are controlling those every step they are taking for doing or checking anything. How can it be a brilliant idea of trading your business on the platform of someone else just because of the presence of a large amount of crowd? Social media platform should be a lead generator to drag people to your website email list as email marketing still has its powerful effect in the market because it is profitable for many reasons one of them is that 100% of people can get the email you are sending without you paying for this. This idea is far better than boosting posts that may not bring you any profit. Don't discard your website for the flashy social media marketing craze.

3. An Assorted Strategy for More Success

Smart entrepreneurs do not confront drastic negative change in the market because of their back up plans. It is a disastrous idea of putting all eggs in a basket because relying on social media as the sole marketing strategy is like taking shot in the dark. A diverse marketing strategy should be integrated with the business to keep flourishing. Social media marketing should be a part of the business but a business should not entirely stand on social media marketing. To be successful the first step should be to break the shackles of conventional strategies to set a new trend and what? You will be the first person to step to success with a path-breaking new strategy. Business is standing one-two stilts if one is marketing the other is the innovation. You may prefer social media marketing but you will miss out the innovation from your marketing strategy whereas the diverse strategy clings to innovation. Instead of letting your social media affect your business, focus on something which is effective yet extraordinary. Millions of people are online, make sure that you are not losing the innovative way for clinging to the stereotypical. Hundred of possible ways can be there, find what suits you and your needs.

The following tips will convey how to confront these adverse situations that the entrepreneurs often come across which shake their foundation of business drastically. Problems need solutions. The entrepreneurs with good business acumen can actually find their way to rescue their business by acquiring alternative effective ways. Discover some of the alternative ways by the following points -

A. Diversify Your Following

This entire content is yet discussing over the loopholes the entrepreneurs confront on the social media platforms. But problems need remedies. What is the remedy for this? It is essential to spread the following all across the social media more than just a one. For example, if your Facebook gets to shut down for a continuous 10+ hours then your other social media business platforms will compensate for the loss that is happening because of one social media. Presence on multiple social media platforms will help to spread the following. The one shutting down of social media will not affect you too much. Apart from being present to different places, another method of keeping the people engaged is by cross-promoting in each network. When both Facebook and Instagram go down then opt for your twitter handle as it is more reliable and it will keep you connected with your audiences.

B. What Is To Be Done if Social Media Goes Down?

A pain-stricken situation pops up to you when you see a platform is going down so your audiences can't reach you and you can't make the profit. That is understandable. Remember, the big networks always provide outrage information which will help to update you about the things that are happening around. Things you should do when a network goes down

  • Check whether you are facing the problem or others are going through the same. Many websites are there which help to track at the time of social media shutting down and search on any engine as that can help you.

  • Compensate the loss with other social media leaving it behind for the time being.


Undeniably, social media platform plays a pivotal role in your journey to success but the loopholes are turning off the marketing of many companies so it is very important to keep the other ways open for keeping up the source of profit. After all, this is the 21st century and the trouble should be a lexical word only.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)