ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

SEO Copywriting: Advice for New Freelance Writers Entering this Niche

Updated on January 3, 2010

SEO Tips for New SEO Copywriters

SEO copywriting is an exciting career for freelance writers, for numerous reasons (eg, pays well, jobs are easy to market for and there’s less competition for writing jobs). In order to be successful in this field though, there are some definite do’s and don’ts.

I’ve been doing SEO writing since the fall of 2007. Following are some things I wish I knew when I first entered the field.

I. Learn SEO: While this may sound obvious, many SEO copywriters stop investing in learning about search engine optimization once they get a handle on the basics. It’s important to continue learning though because SEO is not a static industry. The rules of the game are constantly changing. In order to serve your clients well, you need to continue to learn.

Another reason this is important is because clients will look to you for a lot of information on search engine marketing. I was surprised by this because my thought process was, “I’m just an SEO copywriter; I’m not a search engine marketing guru.”

I was surprised how much clients who hired me didn’t know; and they expected me to be the expert for them. I talk about this in the guest post on, SEO Copywriters: How to Make an Extra $61,880 This Year.

At the end of this post you’ll find a link to a free internet marketing report that really helped to catapult my earnings as an SEO copywriter.

How to Learn SEO

So, what can you do to further your knowledge of SEO? Quite frankly, read. Read authority blogs and websites, eg, Matt Cutts, Aaron Wall, SearchEngineWatch, etc. Even if you spend only 10 or 15 minutes a day reading one insightful SEO article or blog post, you’ll be surprised at how much knowledge you’ll pick up.

I still do this – and will for as long as I’m a web writer.

II. Learn How to Market: No matter what type of business you start, you must learn how to market. Marketing for – and landing -- SEO copywriting jobs is relatively easy though because there’s less competition than for other types of freelance writing jobs.

Because your client pool is already online, all you have to do is create custom email queries to send out. Do a certain number each day, and I guarantee that you’ll land clients. Like any kind of sales, it’s a numbers game. You have to be in it to win it.

Many new SEO copywriters give up too soon. In fact, this seems to be a problem for a lot of freelance writers. They just don’t hang in there long enough to garner the fruits of their marketing labor.

In my experience, while getting SEO copywriting jobs is much easier than getting other types of freelance writing jobs, it does take some work. And, as the world economy is in a recession right now (in spite what experts say, I still believe we’re in a recession), companies are looking at every dollar they spend. So yeah, things are a little tight right now, but if you market for the work – consistently – you will get jobs.

III. Learn How to Upsell Clients: What do I mean by this? Let me explain by way of example. When I first started as an SEO copywriter, the only service I offered was SEO article writing. Now, I offer SEO blogging, SEO press release writing, article marketing and distribution, ebooklet writing and a few other services.

And you know where most of my sales come from --- current clients. When a client contacts me to write SEO articles, for example, I’ll ask them if they need blog posts, or a monthly press release, or article distribution.

And do you know what their response usually is? “I didn’t know you offered that service.”

No matter how thorough you make your SEO copywriting services list on your website (and you should definitely have one), most prospects won’t read it. They’ll contact you for one service that they want immediately. This is your opportunity to make them aware of your other services.

Many of the clients I have now contacted me to just write SEO articles. But when I turn a project in or as I discuss the parameters of what they need, I make them aware of the other services I offer and how it can help them bring in more business.

Remember, you’re not just an SEO copywriter – you’re a small business. Upselling is a major part of knowing how to market.

IV. Learn How to Say No: Many freelance writers are turned off of SEO copywriting because it has a reputation for being notoriously low paying. And, I’m sure you’ve seen those ads offering to pay $3 for a 500-word article.

When potential clients contact me and we get around to discussing rate, sometimes you’ll get those who are “shocked” at $35 for a 350-400 word article. They’ll say something to the effect of, “That’s expensive; I’ve gotten 10 articles for that price.”

I politely tell them that we are a professional SEO writing firm and these are our rates. I go on to say that if we don’t fit their budget, feel free to get back in touch if they find that the SEO writers they’re using are not turning in quality copy. Then, I let it go.

I’ve been a freelance writer since 1993 and I’ve learned over the course of these years that some clients are just not worth it to take on. Those looking for bottom-of-the-barrel rates like this are usually not worth the time or effort because they don’t realize what goes into writing.

If they can’t respect my craft and what it provides their business, then I don’t want to work with them – period.

V. Create Multiple Streams of Income: You can do this by writing and promoting your own ebooks, offering additional services like article marketing or putting your SEO knowledge to use to promote affiliate products.

There are numerous other things you can do; this is just three off the top of my head. Three that I use all the time. These days, I make more from my other streams of income than I do from SEO copywriting. This is by choice mind you, as I fully intend to retire from freelance writing one day.

I hope the insights I’ve dispensed here help you to make SEO copywriting a fun, profitable career for you – one that provides you a way to make a living online and work from anywhere. Right now, I’m in Jamaica working from a popular restaurant/bar overlooking the ocean. The skills I possess as an SEO copywriter makes this possible.

Learn more about SEO copywriting at

Want to know which SEO copywriting services to offer? See to get some ideas.

SEO Copywriting


    0 of 8192 characters used
    Post Comment

    • websclubs profile image


      8 years ago

      >>>" SEO --insights and advice dispensed on this topic with easy to follow tips will help fellow hubbers to make very good SEO copywriting -- fun & profitable career--that provides --a way to make a living online too work from anywhere! Thank you for sharing welcome to hubpages!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)