ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

SEO Copywriting Services: What Is Organic Search?

Updated on April 12, 2010

SEO Copywriting Services: What Is Organic Search?

If you market online, it’s imperative that you understand some basic SEO guidelines. Organic search is one of them. It’s an easy, free way to compete with even the most deep-pocketed competitor. Following is an explanation of what organic search is and why you should invest in SEO content.

The official definition of organic search is:

Listing found on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. [Source: Wikipedia]

Search Engine Marketing Basics: The Two Ways to Get Found Online

There are basically two ways to get found online. You can pay for advertising, eg, pay per click marketing. Or, you can invest in SEO content and be found for free by web surfers looking for your type of product/service (eg, get found via organic search).

If you have a small online marketing budget – or a nonexistent internet marketing budget, investing in SEO content is the best way to get found online. Proof?

Organic Search Results vs Paid Search Results

Why You Don’t Have to Spend Money to Get Found Online: Organic Search Results Can Pay Off Big!

Studies have shown that web surfers are more likely to click on an organic search result (aka natural search result) than a paid listing. This helps to explain why organic search visitors convert nearly 30 percent more than paid search visitors.

This may be because they’re finding what they’re looking for because organic search results also tend to contain more information that is directly relevant to the subject a web surfer is searching for than paid results.

Organic Search: Where Are Paid Ads and Where are Free Ads

When you go to a search engine like Google and conduct a web search, links will pop up (see graphic that accompanies this hub).

The links to the right-hand side of the page are called “Sponsored Links.” Sponsored links are also usually at the very top of the page before the organic results. Again, refer to the graphic that accompanies this hub to see what I mean.

Sponsored Links are paid advertisements and can cost a mint, depending on the niche you’re in and how fierce the competition is.

On the other hand, organic search results don’t cost anything. But, that doesn’t mean that you don’t have to invest something to show up high in these results.

The Power of Organic Search: #1 Out of 16,000,000 Million SERPs

Note: In the graphic that accompanies this hub, the #1 organic result (out of 15,900,000 million results returned as of this writing) happens to be an article written by me. The keyword phrase used to conduct the search is "seo writing".

And that, folks, is the power of organic search. How many more sales could you make if you ranked like this for a keyword phrase pertinent to your industry?

How to Get Your Site Ranked High in Search Engines – for Free

The best way to rank high in organic search results is to have informative content on your site that is search engine optimized. This means doing keyword research, writing content using SEO guidelines, continually submitting new content to search engines (eg, article marketing), having good site navigation, etc.

Learn more about organic search in SEO Copywriting Services: How to Convert 30% or More of Your Website Traffic Using Long-Tail Keywords.

Get professional, affordable SEO content -- and start riding the wave of success organic search results can produce.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)